Demand Generation / Growth Manager

Job Description:
As a Demand Generation / Growth Manager, you will be responsible for launching new categories and driving
growth for our clients. You should have experience working at high-growth chasing companies and owning
demand generation for specific categories from scratch.
Responsibilities:

• Identify new market opportunities and develop a go-to-market strategy for launching new
categories
• Define the total addressable market (TAM) for each category and prioritize based on potential
impact and feasibility
• Develop a demand generation plan for each category, including tactics such as content
marketing, paid advertising, email marketing, and social media
• Execute on the demand generation plan and track key metrics such as lead generation,
conversion rates, and ROI
• Work closely with the sales team to bring in the first few customers and refine the sales process
• Continuously test and optimize demand generation tactics to improve performance and
scalability
• Stay up-to-date on industry trends and best practices in demand generation and growth
marketing
• Collaborate with other teams (e.g., product, marketing, customer success) to ensure alignment
on goals and messaging

Requirements:

• 2-3+ years of experience in demand generation or growth marketing, with a

track record of driving measurable results
• Experience launching new categories and owning demand generation from
scratch
• Strong analytical skills and experience with data-driven decision making
• Experience with marketing automation and CRM tools, such as HubSpot
• Excellent communication skills and ability to collaborate with cross-functional
teams
• Passion for staying up-to-date on the latest trends and best practices in demand generation
and growth marketing