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  • Master of Business Administration M.B.A. - (Rev. 2021) C.B.C.S. Distance Education CR-16 Basics of Marketing

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    Rajendra Kapse
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    This document outlines three questions for a Master of Business Administration distance education course on the basics of marketing. The first question asks to discuss the importance of green marketing in detail. The second question asks how demographics influence buyer behavior. The third question asks to list the five levels that constitute a customer value hierarchy.

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    This document outlines three questions for a Master of Business Administration distance education course on the basics of marketing. The first question asks to discuss the importance of green marketing in detail. The second question asks how demographics influence buyer behavior. The third question asks to list the five levels that constitute a customer value hierarchy.

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    3 views1 page

    Master of Business Administration M.B.A. - (Rev. 2021) C.B.C.S. Distance Education CR-16 Basics of Marketing

    Uploaded by

    Rajendra Kapse
    This document outlines three questions for a Master of Business Administration distance education course on the basics of marketing. The first question asks to discuss the importance of green marketing in detail. The second question asks how demographics influence buyer behavior. The third question asks to list the five levels that constitute a customer value hierarchy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Master of Business Administration

    M.B.A. - (Rev. 2021) C.B.C.S.


    Distance Education
    CR-16 Basics of Marketing

    Answer the following questions. (5 Marks each)

    1) Discuss in detail the importance of green marketing.


    2) How does demographics influence buyer behaviour?
    3) Mention the five levels that constitute a customer value hierarchy.

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