MARKETING RESEARCH –

RESEARCH PROPOSAL
ASSIGNMENT#1, POINT 2

Group Members
Heena Thakkar - N01497185
Henali Shah - N01482262
Jatin Ahluwalia - N01360293
Vandana Mahajan - N01499006
Marketing Research: Research Proposal

The research is done by Humber Management/Recruiter department

1. Client – Humber Students

Considering the subject, the Primary point we need to understand is the
reason behind the subject matter, which is difficulty finding on-campus job in
Covid 19. That’s stated as a problem here in this research, the sample would
be current students of Humber college, who are from batch 2020 & 2021, the
ones who are getting impacted the most.

The purpose of this research for management is to determine the

decisions that can be taken to help create on-campus job opportunities in this
pandemic, the benefits of which can be availed by students studying from
their home country

Relevant information reader needs to understand the present problem?

Humber management/recruiter department will have to make informed
decisions considering the following points:

 Type of on-campus jobs that are currently made available to students

 Percentage of students able to get an on-campus job opportunity.
(Online & Offline mode)
 Are students getting benefit of on-campus jobs while studying from
their home country?
 2. SWOT Analysis

Strengths
● Humber Career Website
● Work integrated learning program
● Wide range of existing jobs
● Student community
● Working more than 20 hours
Opportunities
● Remote working
● Conducting seminars/counselling
sessions
● Exploring new career profiles
● Understanding different cultural
work atmosphere
Weaknesses
● No on campus session
● Time zone difference
● Humber resources not reaching
students due to lack of knowledge
● Lack of guidance and communication
for on campus job availability
● Lack of reviewing students’
performance
Threats
● Restrictions due to COVID
● High demand, less supply

3. Research Problem: How has COVID-19 made it difficult for students to

find on campus jobs and making connections, which is impacting job
opportunities

4. Research Objective: Remote job opportunities would help solve the

problem; hence the research objective would be as below:

 Creating remote job opportunities within minimum 2 months from

starting the course, which will help minimum 15% of the students to get
opportunity to work on-campus, who are missing out on it currently,
not being present in Canada

 To create a system that will ease the difficulty of finding the job and help
measure the performance of on- campus employees
 5. Time Schedule/Project Plan

Week What is it Due Date Who

Week 4 Assignment 2 13th Feb
Defining research
problem
Research proposal
submission &
approval
Week 5 Assignment 3 – 19th Feb
Marketing research
questionnaire
Week 6 Assignment 4 – 23rd Feb
Secondary Research and
Focus group
Week 6 Assignment 5 – Final 28th Feb
Research Project – Written
Report Assignment
Reading
Week
Week 11 Assignment-6 28th March
Quantitative Data
Analysis Assignment
Week 12 Assignment 6 – Final 4th April
Research Project
Presentation