Week Date Topics, Readings and Evaluation Tasks Weight

Activities
May 6 Ch 1 & 2 Teams assigned for group 10% total
1 Introductions, Course Overview work for
The Contemporary Business Discussions
World • Private enterprise, (see
degrees of competition • The Blackboard
Environment of Business and for due
Competitive Evaluation dates)
May 13 Ch 3 & 4
2 Contemporary Business
(cont'd) - Ethics and Social
Responsibility -
Entrepreneurship - Small
Business and New Venture
options
3 May 20 Ch 5
Contemporary Business
(cont'd) - Success and Failure
in Business - The Global
context of Business - Main
course team assignments
overview/discussion - Teams
continue to brainstorm
customer needs and business
ideas

4 May 27 Ch 12
Marketing Strategy and
Management - Segmenting,
Targeting and Product
Positioning (STP) - The
Consumer Buying Process -
Market Research expectations -
Developing a Customer Profile
5 June 3 Ch 13 Submit team Business 5%
'Marketing Strategy and Idea proposal and
Management • The 4P’s of the Competitive Assessment
Marketing Mix • Developing (see BB team Assignment
Products - Price, Promotion, area for requirements and
Distribution • Product Life specific timing).
Cycle and the 4P’s
6 June 10 Ch 6 & 7 Submit Customer STP & 5%
Marketing Strategy & Profile team assignment.
Management (cont'd) The (See BB Assignment area
Business of Managing and for specifics)
 Leading - Strategic
Management and Setting Goals
- SWOT analysis -
Organization - Human
Resources and Compensation
7 June 17 Midterm covers Chapters 1-5, 15%
12 & 13 and Learning Materials
and class discussions

8 June 24 Reading week; no class

9 July 1 No Class

10 July 8 Ch 8 & 9 Submit Individual 10%

The Business of Managing and assignment this week
Leading (cont’d) • Human
Resources and Compensation •
Leadership and Employee
Motivation •
11 July 15 Ch 10 & 11
Operations Management,
Productivity and Quality
Understanding accounting
12 July 22 Ch14 & 15 Complete and submit the 25%
Managing Finances • Financial Team Business Plan
Statements, Financial Planning REPORT this week (see
and Forecasting • Sources of Assignment for specifics)
Financing for Businesses
13 July 29 Team Proposal Presentations This week, all Teams 10%
submit Presentation Slides
- Selected teams do Live
in-class presentations
14 Aug 5 Team Proposal Presentations Presentations
CONTINUED -

15 Aug 12 Final Exam - Comprehensive - Final Exam - 2hrs max 20%

(Note: All Students must be duration during class
prepared and scheduled to write
the exam during the prescribed
class time)