Project Report

Unilever Pakistan Limited

Submitted to:

Mr. Aftab Shaukat

Submitted by:

Ghazala Shafqat 2020-PHY-03

Amna Shahid 2020-PHY-15
Humaira Akram 2020-PHY-16
Maira Suleman 2020-PHY-19
Rimsha Hussain 2020-PHY-20

Department of Physics

UNIVERSITY OF ENGINEERING & TECHNOLOGY

Unilever
Pakistan
Project Report
Table of Contents

Unilever Pakistan At A Glance

Company's Introduction. 01
Company's Vision, Mission and Values 02
Company's Profile
Company's Information & Departments. 03
Managerial Functions
Decision Making Process & Organizing 04
Resources.

Key Success Factors

Productive Suggestions.
05
 INTRODUCTION

Unilever Pakistan Limited is a subsidiary of Unilever, one of the

world's largest consumer goods companies. Established in 1948,
Unilever Pakistan has been providing high-quality products to

the Pakistani market for over 70 years. With a portfolio of well-

known and trusted brands, the company offers a range of

products that cater to the everyday needs of people, including

personal care, nutrition, and hygiene.

Unilever Pakistan is committed to delivering quality and

excellence in all its products and services and is dedicated to

making a positive impact on the lives of its customers. The

company values respect for the individual, open and

transparent communication, continuous self-renewal, a sense
of urgency, and integrating sustainability into business
decisions. These core values serve as the foundation of the

company's business and inform its decision-making, operations,

and interactions with stakeholders.

Unilever Pakistan is committed to sustainability and reducing

its environmental impact. The company is a signatory of the

United Nations Global Compact and is dedicated to promoting

sustainable business practices, reducing waste, and protecting

the environment.

In conclusion, Unilever Pakistan is a leading consumer goods

company that has established a strong presence in the

Pakistani market through its portfolio of well-known and
trusted brands. With a commitment to quality, innovation, and

sustainability, the company is dedicated to creating value for all

its stakeholders and enhancing the quality of life for its

customers and communities.

Unilever Pakistan Limited | Project Report 01

 VISION
Our vision is to grow our business, while decoupling our
environmental footprint from our growth and increasing our
positive social impact.

MISSION
Unilever Pakistan's mission is to improve the quality of life of people in
Pakistan by providing them with high-quality products that meet their needs
and expectations. The company is committed to sustainability and has set
ambitious goals for reducing its environmental impact and improving the
livelihoods of people across its value chain.

In recent years, Unilever Pakistan has seen steady growth in its sales, driven by
a combination of product innovation, strong brand equity, and effective
marketing strategies. The company's focus on digital transformation has also
helped to drive sales, with online sales channels becoming an increasingly
important part of its business.

Looking to the future, Unilever Pakistan is well-positioned to continue its

growth trajectory, with a strong portfolio of brands and a commitment to
innovation and sustainability. The company's focus on meeting the evolving
needs of consumers in Pakistan, combined with its global expertise and
resources, make it a key player in the country's consumer goods market.

Unilever Pakistan Limited | Project Report 02

 CORE VALUES
Impeccable Integrity
We are honest, transparent and ethical in
our dealings at all times.

Wowing our Consumers & Customers

We win the hearts and minds of our
consumers and customers.

Living an Enterprise Culture

We believe in trust, and outstanding teamwork.
We value a creative & fun environment.

Demonstrating a Passion for Winning

We deliver what we promise.

Bringing out the Best in All of Us

We are empowered leaders, who are
inspired by new challenges and have a bias
for action.

Making a Better World

We care about and actively contribute
to community in which we live.

Unilever Pakistan Limited | Project Report 03

 COMPANY'S

INFORMATION
Board of directors
Mr. Amir R. Paracha
Mr. Kamran Y. Mirza
Mr. Aly Yusuf
Ms. Asima Haq
Mr. Zulfikar Monnoo
Mr. Muhammad Adil Monnoo
Mr. Kamal Monnoo
Mr. Sarfaraz Ahmed Rehman
Mr. Khalid Mansoor
Mr. Ali Tariq

Company Secretary
Mr. Aman Ghanchi

Audit Committee
Mr. Khalid Mansoor
Mr. Muhammad Adil Monnoo Amir Paracha is the Chairman

Mr. Sarfaraz Ahmed Rehman and Chief Executive Officer of

Mr. Zulfikar Monnoo Unilever Pakistan Limited. He

Mr. Kamran Y. Mirza joined the Board on 1st February

Mr. Moiz Idris Rajput 2020. Prior to taking over as the

Human Resource &

CEO, in his role as VP Customer

Development, he helped deliver

Remuneration Committee
solid results and maintained a

Mr. Kamran Y. Mirza

strong growth mindset,

Mr. Zulfikar Monnoo

Mr. Kamal Monnoo successfully inspiring a

Mr. Amir R. Paracha transformative vision for the

Mr. Sarfaraz Ahmed future.

Rehman Ms. Kanize
Fathema Zuberi Registered Office
Auditors Avari Plaza Fatima Jinnah
Messrs KPMG Taseer Hadi & Co.
Road Karachi - 75530
Chartered Accountants Sheikh Sultan
Trust Building No. 2, Beaumont Road,
Website Address
Karachi – 75530 Pakistan
www.unilever.pk

Unilever Pakistan Limited | Project Report 04

 DEPARTMENTS UNDER
UNILEVER PAKISTAN
Unilever Pakistan is committed to sustainable and responsible business
practices and has made significant investments in areas such as
renewable energy, water conservation, and waste reduction. Here are the
various departments of Unilever Pakistan and the role they play in
contributing to the company's success.

Department of Supply Chain:

1 Unilever Pakistan's Supply Chain department

ensures timely and efficient delivery of
products, optimizing costs and minimizing
waste, driving business growth and customer
satisfaction.

Department of Sales and Marketing:

Unilever Pakistan's Sales and Marketing

departments work together to deliver

sustainable growth while maintaining brand

2
integrity and maximizing shareholder value.

Department of Finance and Accounting:

3 Unilever Pakistan's Finance and Accounting

department is responsible for financial
management, reporting, and analysis to ensure
financial sustainability and success while minimizing
risk and maximizing financial efficiency.

Unilever Pakistan Limited | Project Report 05

 DEPARTMENTS UNDER
UNILEVER PAKISTAN

Department of Human Resources:

4 Unilever Pakistan's Human Resources department is

responsible for managing the organization's human
capital and ensuring compliance with labor laws
and regulations while fostering a diverse and
inclusive workplace culture.

Department of Research and Development:

Unilever Pakistan's Research and Development

department is responsible for driving innovation

and developing new products to meet customer
5
needs while delivering sustainable growth.

Department of Customer Care and Service:

Unilever Pakistan's Customer Service

6 department provides timely and effective resolution

of customer inquiries and complaints, while also
managing order processing, shipping, and logistics
to ensure on-time delivery.

Department of Legal Compliances

and Cooperate Affairs:
Unilever Pakistan's Legal and Corporate Affairs
department is responsible for managing legal
and regulatory compliance, risk management,
corporate governance, and public affairs.
7
Unilever Pakistan Limited | Project Report 06
 DECISION-MAKING
The decision-making process of Unilever Pakistan is likely influenced
by the company's overall strategy and goals, as well as the local
market conditions and consumer preferences in Pakistan.

Typically, the decision-making process at Unilever can involve several

levels of management, including local, regional, and global teams.
Decisions may be made through a combination of top-down directives
from higher-level management and bottom-up input from local teams
on the ground.

Some of the key factors that may influence decision making at

Unilever Pakistan include market research and analysis, consumer
insights, competitor analysis, and financial performance. The
company may also consider local regulations and laws, as well as its
own sustainability and social responsibility initiatives.

In terms of specific decisions, Unilever Pakistan may make decisions

related to product development, marketing and advertising,
distribution, pricing, and supply chain management. These decisions
are likely to be informed by a thorough understanding of the local
market, consumer needs and preferences, and the competitive
landscape.

Overall, the decision-making process at Unilever Pakistan is likely to be

a collaborative effort between multiple levels of management,
combining global expertise and local knowledge to make informed,
data-driven decisions that meet the needs of the market and support
the company's overall strategy and goals.

Unilever Pakistan Limited | Project Report 07

 WHO MAKE DECISIONS?

In Unilever Pakistan, the decision-making process typically

involves multiple levels of management and stakeholders,
depending on the nature and scope of the decision.
At the highest level, the Board of Directors is responsible for
making strategic decisions that shape the direction and policies
of the company.
Next, the top management team, including the CEO and other
senior executives, is responsible for implementing the decisions
of the Board and making operational decisions that impact the
day-to-day operations of the company.
Below the top management, departmental heads and managers
are responsible for making decisions related to their specific areas
of responsibility. In some cases, teams and individuals may
be empowered to make decisions without seeking approval
from higher-level management.
Finally, the employees at the front line may also be involved in
decision-making, especially in cases where their input is
necessary to effectively implement a decision. It is important to
note that the specific decision-making structure and process
may vary depending on the company culture, size, and industry.

Unilever Pakistan Limited | Project Report 08

 ARRANGEMENT OF RESOURCES

IN SALES AND MARKETING

DEPARTMENT OF UNILEVER

In the Sales and Marketing department of Unilever, the

arrangement of resources and evaluation of decisions follow a
similar process as outlined above, with some specific modifications
based on the nature of the sales and marketing function. To
arrange resources for a marketing or sales decision, the following
steps may be taken:

Resource Allocation: This involves determining the budget,

personnel, and other resources required to carry out the
decision.
Campaign Planning: A comprehensive plan must be created
for the implementation of the marketing or sales decision,
including details such as target audience, marketing channels,
messaging, and key performance indicators (KPIs).
Channel and Partnership Management: Identifying and
establishing relationships with the right channels and partners
to support the decision is critical to its success.
Creative Development: This involves creating the necessary
marketing materials, such as advertisements, brochures, and
web content, to support the decision.

Unilever Pakistan Limited | Project Report 09

 EVALUATION OF DECISION IN SALES
AND MARKETING DEPARTMENT OF
UNILEVER

To evaluate the decision, the following steps may be taken:

Tracking Campaign Performance: This involves monitoring the

progress of the marketing or sales decision and comparing it to
the KPIs established in the campaign plan.
Customer Feedback: Gathering feedback from customers can
provide insight into the impact of the decision on the target
audience. Sales
Data Analysis: Analyzing sales data can provide insight into the
effectiveness of the decision in driving revenue and meeting
business goals.
ROI Analysis: The return on investment (ROI) of the decision must
be calculated to determine if it was a cost-effective use of
resources.

The evaluation of sales and marketing decisions is critical for the

ongoing improvement of the department's performance and for
ensuring that the business is achieving its goals and objectives.

Unilever Pakistan Limited | Project Report 10

 KEY SUCCESS FACTORS

Key success factor of Unilever in the industry are product

innovation and differentiation. The ability to meet changing
consumers need and continues product innovation is also required
to gain a larger market share in low-saturation international
marketing. Another factor is a strong brand image and recognition.
A strong brand image also means loyal customers. Typically,
alternative consumers are very loyal to a single brand and rarely
purchase another.

SUGGESTIONS
Penetration pricing:
Penetration pricing also important which offers a low price for a
new product in order to attract more customers away from the
competitors.

Encourage collaboration and communication:

Decision-making is often more effective when multiple
perspectives are considered. Encourage sales and management
teams to collaborate and communicate with each other, share
their insights and experiences, and work together to develop
solutions.

Unilever Pakistan Limited | Project Report 11

 SUGGESTIONS

Define clear goals and objectives:

Ensure that the sales and management teams have a clear
understanding of the company's goals and objectives. By defining
specific, measurable goals, it will be easier to evaluate different
options and make decisions that align with the company's overall
strategy.

Gather and analyze data:

Data can provide valuable insights that can help inform
decision- making. Encourage the sales and management teams
to collect and analyze relevant data, including market trends,
consumer behavior, and sales performance. This can help
identify patterns and opportunities that can inform decision-
making.
Use decision-making frameworks:
There are several decision-making frameworks that can help
guide the decision-making process, such as SWOT analysis, PEST
analysis, or cost-benefit analysis. These frameworks can help
ensure that all relevant factors are considered and can help
evaluate different options.

Empower employees:
Empowering employees can lead to a more efficient and
effective decision-making process. Provide employees with the
training, tools, and resources they need to make informed
decisions, and encourage them to take ownership of their
decisions.

Unilever Pakistan Limited | Project Report 12

 SUGGESTIONS & CONCLUSION

Review decisions regularly:

It is important to regularly review decisions to evaluate their
effectiveness and make adjustments if necessary. This can help
ensure that the company is adapting to changes in the market and
evolving its strategy as needed.

Participation:
Sale is a participation sport that happens when you are present.
Be present with your clients and prospects. Be present with an
attitude of "what more can I do" and "how can I be of service."

"Overall, the key to effective decision-making is to create a culture

of collaboration, communication, and continuous improvement. By
leveraging data, using decision-making frameworks, empowering
employees, and regularly reviewing decisions, Unilever Pakistan
can enhance its decision-making process and achieve greater
success in its sales and management operations."

Unilever Pakistan Limited | Project Report 13