BM 204 Research Methods in Management

MBA II

Level I

BM 504 Research Methods in Management

Prerequisite Completion of senior secondary course with basic IQ Level

Learning Objectives The objective of the course are :

1.To create an understanding regarding the topic

2.To gain knowledge about the subject
3.To have understanding about the technologies involved Able to "analyze
different aspects of the course

Sailent Features The students will be able to

1.Able to conceptualize different points of the topic involved

2.Able to get better understanding of the subject

3.Can involve in analysis of the situation

Utility The student will be able to gather knowledge for the practical life and profession

UNIT -I Research & Research Design

Meaning of research, Nature of research, Applications of research, Research Design- Exploratory,

Descriptive and Causal, Research Process
UNIT-II Data Collection

Primary & secondary sources of data collection, questionnaire, interviews, observations, projective
techniques.

UNIT -III Sampling

Sampling, sampling process, probability techniques, non-probability technique

UNIT-IV Hypothesis Testing:

Two tailed and one tailed of hypothesis, chi-square and analysis of variance, simple regression and
correlation, the sign test, the raum test, the man-Whitney test, rank correlation, Basics of Hypothesis-
Parametric and non Parametric test
UNIT-V Scaling & Report Writing : Types of scale- nominal, ordinal, interval and ratio,
scaling techniques-socio metric, scalogams , Report writing.

Text Book: Kothari

 Reference Book: Shashi K. Gupta, Praneet Rangi

Mode of evaluation: Assignment/Quiz/Viva- voce/Student seminar/Written examination/Presentations

Recommended by PRACTICALS:
BOS : l. Analysis of exploratory research design using software's
2. Analysis of descriptive research design using software
3. Preparing questionnaire using software
4. Preparing interview
5. Preparing survey
6. Preparing a report on banking company
7. Prepare a report on ethical hacking
8. Preparing diagnostic research design
9. Derivation of rank sum test using SPSS
10.Derivation of chi square problem using SPSS
1 I .Derivation of ANNOVA problem using SPSS
12. Derivation of Z test using SPSS
13. Derivation of T test using SPSS
14. Derivation of regression using SPSS
15. Derivation of mean, mode & median using SPSS
16. Derivation of man whitney U test using spss
Three Practical from each unit .
One simulation exercise.
Practical will be conducted as per the practical manual