CONSUMER DECISON MAKING:

The developing customer hobby in buying food on-line has triggered that on-line grocery
purchasing (OGS) is the current most evolving e-commerce class.
OGS is particular due to the food components (best, freshness and sturdiness) in addition to
evolves the presented offerings and shipping situations of the online purchase process.

ARTICLE 2: Consumer e-Shopping Acceptance: Antecedents in a Technology

Acceptance Model:
This study integrates e-shopping quality and trust into an era reputation version (TAM) to
recognize consumer acceptance of e-purchasing. E-shopping satisfactory for apparel
merchandise includes 4 dimensions: website design, customer support, privacy/safety, and
atmospheric/experiential. Consumer perceptions of usefulness and mind-set towards e-buying
influence goal to keep online, Shopping entertainment play substantial roles in consumers'
adoption of e-buying. This examine gives essential implications for e-tailors whose internet web
page builders have to remember that clients are not simplest internet customers with
believe/safety and records needs, but also customers with service and experiential wishes. (Sejin
Ha, 2009)