CONSUMER DECISION MAKING:

Online Apparel purchasing can keep time for both the purchaser and retailer, lowering phone
calls approximately availability, specs, hours of operation or different facts effortlessly
discovered on organization and product pages. There are a number of motives because customers
today select purchasing on-line.
i. Customers can purchase gadgets from the comfort in their personal homes or work area.
ii. No pressure shopping.
iii. Online purchasing saves time

MASLOW HIERARCHY OF NEEDS THEORY:

Maslow’s Theory is applying on Article 1 and Article 2. The 4 basic Needs of Hierarchy is
adapting on the above articles. Those 4 needs are as follow;

PHYSIOLOGICAL NEEDS:
According to the Maslow’s theory the basic need for food, water, air and sleep is necessary the
groceries come in the section of Food where it’s as necessary for every day purpose.
In Article 2 the Apparel is mentioned that is also the basic need for anyone.
SAFETY NEEDS:
The most important thing is the safety of a customer the product, evaluation and a credible look
and feel. The customer desire that the site is protected and can trust to make a sufficient purchase
SOCIAL NEEDS:
A shopper desire both interactions with the online store they are purchasing from as well as
social interactions with other in their social community.
SELF ESTEEM:
In Article 2 the individual can easily purchase high-tech and luxury products such as, Apparels
and related products, through online shopping to full fill their self-esteem needs. For example, :
(Gul Ahmed, Sana Safina, J. etc)