QUESTION # 2

A) How do you make segments for this variant?

Demographic Segmentation: As you know Bold is going to launch the Perfume with oriental
fragrance of 100ml with the price PKR 4,000, people with excessive income can have the funds
for it. on the entire people above 20 can have the funds for it because they may be probably to be
earning sufficient. This fragrance is for each man and women.
Psychographic Segmentation: On this segmentation we can have a look at the personalities and
hobbies of customers whom much more likely to be interested in this perfume. Someone who has
a fantastic character and is continually nicely dressed. Human beings with luxuries life styles.
Geographic Segmentation: Because the product is launching in Karachi. In Karachi, the areas
we should attention on are DHA, Clifton, P.E.C.H.S, and some regions of north Nazimabad.
because in the main immoderate-earnings, earners are decided in those regions of Karachi.
Behavioral Segmentation: This segmentation makes a specialty of humans which are
dependable to the logo, people who regularly buys products of this emblem. Or people who want
to spend money on expansive things.
The market segments for this version may be made based totally on psychological segmentation,
behavioral segmentation, and demographic segmentation. These segmentation strategies can
assist the agency to promote the perfumes in the marketplace based on leaner and clearer market
segments where variable advertising techniques may be implemented.

B) What would be your target market?

The target market for this product has to be running elegance populace inside the corporates,
University Students as well as the those who are greater socially engaged and participating as
vital assembly regular paintings. These human beings may require the fragrance and a complete-
bodied perfume to depict their presence through the feel of fragrance.
C) List down the name of your competitors?
The Competitors of Bold perfume in Karachi are as follow:
• Fogg
• Krown
• Axe
• Nivea
D) How can customers differentiate your product with your competitors?
The customers Can differentiate the product from the competition primarily based at the marquee
fragrance obtained from the perfume. Besides, the high rate for the fragrance makes it a top price
providing in phrases of perfume product within the organization.
 E) How will you capture the market share of fragrance industry, what will be your
steps/strategy to increase the awareness and sales of this brand?
Be Original:
There are certain scents that denote warmth and comfort, I will Emphasize the notes in my
fragrance that promote positive feelings in people, and combine those with original heady scent
combinations as a way to make customers curious about our product.
Give Out Free Samples:
Everyone likes to receive free gifts, so I will provide a free sample of my newest fragrance every
time a customer makes a purchase. If the customer likes the sample, it's much more likely they
may purchase your fragrance the following time when they may be looking for perfume
Use social media and Influencers:
Word of an exciting new fragrance travels rapid, mainly while human beings spread it through
social media. To get folks talking and sharing, I will launch my new fragrance on appropriate
social web sites, inclusive of Instagram and Snapchat, to expose off topnotch packaging and lift
brand awareness.
Conduct Surveys:

Conduct an online or in-store survey to determine which fragrance notes clients like very much. I
will also use the survey to discover where consumers are maximum probably to wear your
fragrance or whether or not the fragrance inspires any fond reminiscences for clients.

F) How to place and promote your brand?

The placement or positioning of the emblem need to be finished as a fragrance that gives a
totally wealthy and top-class perfume which freshens up the mood of the character the usage of it
in addition to the human beings in the direction of the user. Besides, the product may be
promoted by using presenting.