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  • CB Decision Making

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    hammad solangi
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    The document discusses consumer decision making for online apparel purchasing. It notes that online purchasing can save time for both customers and retailers by providing product and company information online without phone calls. The target market for online apparel is men and women ages 18-40 with mid-range incomes who are fashion-aware and shopping for themselves or children. Additionally, some customers have a need for uniqueness in their purchases and prefer clothing that is unique and allows them to stand out, particularly young women ages 18-28.

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    Cb decision Making

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    The document discusses consumer decision making for online apparel purchasing. It notes that online purchasing can save time for both customers and retailers by providing product and company information online without phone calls. The target market for online apparel is men and women ages 18-40 with mid-range incomes who are fashion-aware and shopping for themselves or children. Additionally, some customers have a need for uniqueness in their purchases and prefer clothing that is unique and allows them to stand out, particularly young women ages 18-28.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    CB Decision Making

    Uploaded by

    hammad solangi
    The document discusses consumer decision making for online apparel purchasing. It notes that online purchasing can save time for both customers and retailers by providing product and company information online without phone calls. The target market for online apparel is men and women ages 18-40 with mid-range incomes who are fashion-aware and shopping for themselves or children. Additionally, some customers have a need for uniqueness in their purchases and prefer clothing that is unique and allows them to stand out, particularly young women ages 18-28.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    CONSUMER DECISON MAKING:

    Online Apparel purchasing can keep time for both the purchaser and retailer, lowering phone
    calls approximately availability, specs, hours of operation or different facts effortlessly
    discovered on organization and product pages. There are a number of motives because customers
    today select purchasing on-line.
    a. Customers can purchase gadgets from the comfort in their personal homes or work area.
    b. No pressure shopping.
    c. Online purchasing saves time
    d. Save convince money

    TARGET MARKETING:

    The target market is composed of ladies and men, 18-40 years of age, with mid-range earning.
    The target customer may be very style ahead and fashion aware, in any region. They are either
    purchasing for themselves or for their kids.

    NEED OF UNIQUENESS:

    People toward interested in buying new things and are curious about new trends. They came
    under the category of need of uniqueness. Females prefer to have something particular and that
    they have the strong need for uniqueness particularly in clothing. Women want to clothing. be
    fashion follower specifically the young women (18-28) need to look different from others
    subsequently they select uniqueness of their shopping stuff.

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