Professional Documents
Culture Documents
Conjunction with the Human Trafficking Task Force of South Carolina (HTTFSC)
Nicholas Zammuto, Sadie Leonard, Isabelle Borduas, Heidi Treser, & Matthew Benefield
Community Analysis
Human trafficking has become a societal evil with increased recognition across multiple
ages, gender, and income levels. While this problem has gained notoriety within modern society,
the understanding of what human trafficking is has not caught up with its infamy. Notably,
young adults in higher education are widely misguided about human trafficking. This
generational group grew up observing media that highlighted the dangers of old men in white
vans handing out candy to little girls. This propaganda has left gaps in education about the
realities of human trafficking. Students are in the dark, making them gullible targets to how they
can be preyed upon, especially when watching for the warning signs of the wrong predators.
Their belief in their cleverness and invincibility leads them directly into the traps of human
traffickers. With so many young folks in danger from their education, the Attorney General’s
Human Trafficking Task Force is stepping up to the plate to combat the poor education of
college students in South Carolina. Through their hopes of tangible outreach events, dedicated
social media campaigns, and realistic entertainment around the subject with college students
being the force behind changing their own education, the Higher Education Subcommittee plans
Basic Information
The organization we are partnered with is the Attorney General's office of South
Carolina. The team wants to know what existing or promising human trafficking awareness
curricula, campaigns, or activities are specifically designed for college students' prevention and
awareness. The problem is that there is almost no awareness within our target population of
The community we are working with is the University of South Carolina. Our Windshield
Survey (Appendix C) shows many places where students could encounter human trafficking.
These locations include 5 points, Rosewood, Cayce, and Forest Acres. The four areas are the
hubs where students live, work, and hang out. According to the Attorney General's office, “5%
of human trafficking occurs in bars, clubs, and cantinas” (2022 Annual Report). All of which are
frequent student hangout locations. Therefore, they are prime locations for human trafficking and
The population is focused on our college students, ages 20 to 24, who reside in the City
of Columbia. Specifically, undergraduate and graduate students attending one of the five
universities in the area. According to the US census, the city of Columbia, which includes 5
points and rosewood, has a population of “11,357 males and 10,221 females” (Census Bureau,
2020) that live in the area. Further data shows that “47.3% of that population is enrolled as
undergraduate students, while 9.9% is enrolled as graduate students” (Census Bureau, 2020)
Cayce has a population of “1189 males and 923 females”(Census Bureau, 2020). Of that specific
population, “33.7% are enrolled in an undergraduate program, while 12.5% are enrolled in a
graduate program” (Census Bureau, 2020). Forest acres, which includes the Trenholm area,
reside “335 males and 248 females”(Census Bureau, 2020). Of those populations, “9.6% are
enrolled as undergraduate students and 16.1% are enrolled as graduate students” (Census Bureau,
2020).
There are several limitations in the data. Given the community we are working with, the
US census data is not school specific. It considers 18- to 19-year-olds as minors, therefore the
data fails to include this age group, which is half of the undergraduate population. The data is not
inclusive of all gender identities and only considers male and female-identified individuals.
COMMUNITY ANALYSIS 4
Lastly, the data fails to include out-of-state students because it is based on permanent residency.
Despite the many weaknesses, the data holds strength. It identifies our focus area, bridging the
gap between the human trafficking task force outreach and college-age students.
Human trafficking is about power and wielding it over an individual or group of people
for an oppressor to get what they want out of an individual. Dismantling the power of the
oppressor is key to avoiding and eradicating human trafficking. This may happen on an
individual level, or it may be possible through policy and awareness. It is important to discuss
who holds the power to implement these policies and create the awareness necessary to end
human trafficking at USC. A significant amount of power lies in the hands of students and
faculty to create awareness on campus, but these groups may be unaware of the issue themselves
and the power that they hold. Student organizations like student government, clubs, and Greek
life have tremendous power to create awareness as well as advocate for policy change on
campus. The University President as well as the Deans of all the colleges on campus have the
power to advocate for and create policy change on campus and arguably have the most
Cultural analysis
The cultural values, traditions, and beliefs of the students at USC are reflected in the
Carolinian Creed, a statement each student must uphold, from the Office of Student Conduct and
Academic Integrity:
As a Carolinian... I will practice personal and academic integrity; I will respect the
dignity of all persons; I will respect the rights and property of others; I will discourage
COMMUNITY ANALYSIS 5
bigotry while striving to learn from differences in people, ideas, and opinions; I will
demonstrate concern for others, their feelings, and their need for the conditions which
These students value new ideas, innovation, and diversity. They value their education, and they
value the safety of one another. This is a community of students for students and is significantly
governed by students. The values of this community are the values of the students. The decisions
made on campus typically involve a significant amount of student input or are made by students
themselves. This community values collaboration and insight among those who will be affected
Alexis Rudnick, the program coordinator of the SAVIP office for the University of South
Carolina, provided insight into how to outreach to students about potential sexual violence within
the Carolinian community. The interviewee identified typical client profiles as young white
females that never envisioned interpersonal violence happening to them1. Human trafficking was
not identified as something the SAVIP office comes across often, but human trafficking can only
be identified by the client surveyed and with a poor understanding of what trafficking is, there is
no true statistic that can be reported2. The SAVIP office focuses education on prevention as they
identified their clients as mostly reactive and with prevention education, reactivity can fall or
1
A. Rudnik, personal communication, February 8, 2023
2
A. Rudnik, personal communication, February 8, 2023
3
A. Rudnik, personal communication, February 8, 2023
COMMUNITY ANALYSIS 6
When asked about successful outreach initiatives to students, the interviewee noted
tabling as their most frequent initiative and ensuring that the students have something to take
with them after interacting to remember the information provided or the SAVIP office’s
information 4. Additionally, events were found to be very successful where examples can be
provided, open conversations encouraged, and students are involved in the planning process5.
Social media has been a great help in meeting students where they are and receiving most
of their information, but some downfalls are the cost of social media experts and the ever-
changing trends on each platform 6. The interviewee highlighted that ensuring content is
learning about important topics like healthy relationships, consent, and safe sex 7. Unfortunately,
every platform and population has its negatives, and working with college students is no
different8.
When asked about the biggest barriers to working with the higher education population,
the interviewee identified some major weaknesses: the invincibility mindset, inaccurate
portrayals in media, little knowledge about identifying red flags, and a lack of understanding of
healthy relationships9. This population has the belief that it will not happen to them and when it
does, they learn reactively instead of taking a proactive stance in learning what the red flags are
before they occur10. Furthermore, not being able to identify an unhealthy versus healthy
4
A. Rudnik, personal communication, February 8, 2023
5
A. Rudnik, personal communication, February 8, 2023
6
A. Rudnik, personal communication, February 8, 2023
7
A. Rudnik, personal communication, February 8, 2023
8
A. Rudnik, personal communication, February 8, 2023
9
A. Rudnik, personal communication, February 8, 2023
10
A. Rudnik, personal communication, February 8, 2023
COMMUNITY ANALYSIS 7
relationship contributes to the possibility of this group falling for potential predators, and without
understanding that this could happen to anyone, this group will continue to falter11.
Abby Zilch is the Violence Against Women Act (VAWA) and HTTFSC Program
Assistant at the Office of the Attorney General. Abby oversees all the social media platforms for
the task force as well as the newsletters, video and podcast production, and communication with
community members. Abby discussed in her interview the current social media platforms and
outreach techniques that the task force currently employs. They currently have Facebook and
Twitter and send out monthly newsletters12. They are hoping to expand to LinkedIn and
Instagram and create a new podcast discussing human trafficking13. Abby has noticed that when
the task force is more active on social media, they receive more attention from followers and
community members. Most of the followers they do have are middle-aged or older adults14.
The task force has assembled a Higher Education Subcommittee to address the lack of
involvement from young adults on college campuses15. This subcommittee has not taken any
actions since its founding, but they are creating a pledge package for the University of South
Carolina to take part in16. They would like to involve the Dean and Greek Life at USC in a
pledge to have a human trafficking-free campus17. Part of this package would outline activities
for the University and Greek organizations to participate in each semester like holding awareness
11
A. Rudnik, personal communication, February 8, 2023
12
(Zilch, A., personal communication, February 7, 2023).
13
(Zilch, A., personal communication, February 7, 2023).
14
(Zilch, A., personal communication, February 7, 2023).
15
(Zilch, A., personal communication, February 7, 2023).
16
(Zilch, A., personal communication, February 7, 2023).
17
(Zilch, A., personal communication, February 7, 2023).
COMMUNITY ANALYSIS 8
events and distributing campaign materials18. The task force is hoping that involving Greek Life
would increase social media outreach and since the state outlawed government-run TikTok
accounts, Greek organizations could represent the task force on that platform as well 19. The task
force hopes they can use the work they do with USC as a blueprint to apply to other state
Abby also discussed the current media that is impacting young adults’ views of human
trafficking21. A large influence with a poor representation of the issue is the movie Taken and its
many sequels22. There is also a lot of false information being spread and going viral on TikTok
surrounding human trafficking23. Some media has gained attention from the young adult
population like Surviving R. Kelly, and the NXIVM Documentary, The Vow, are accurate
The task force is currently working on making their website and all posted materials more
accessible. They would like to enable a function for all of these to be translatable to German,
Spanish, and Thai, and add closed captions to all of their material. They would also like to begin
18
(Zilch, A., personal communication, February 7, 2023).
19
(Zilch, A., personal communication, February 7, 2023).
20
(Zilch, A., personal communication, February 7, 2023).
21
(Zilch, A., personal communication, February 7, 2023).
22
(Zilch, A., personal communication, February 7, 2023).
23
(Zilch, A., personal communication, February 7, 2023).
24
(Zilch, A., personal communication, February 7, 2023).
25
(Zilch, A., personal communication, February 7, 2023).
COMMUNITY ANALYSIS 9
Megan Rigabar is the former president of the International Justice Mission and GATE on
campus. Rigabar mentioned one of the barriers to raising awareness about human trafficking
with her organization on USC’s campus was the myths about human trafficking26. These myths
include the idea that human trafficking is seen universally as the kidnapping of younger women
by older men, the exploitation of people, and is limited to sex trafficking27. The problem with
these myths is that it hinders the progress of authentic knowledge of human trafficking her
organization was working to promote28. It makes people more anxious and confused about the
issue rather than informed29. In raising awareness on campus, Rigabar discussed the importance
of collaboration among student groups that engage in outreach and connecting as many touch
points on campus as possible30. Rigabar shared that Sorority and Fraternity houses are a touch
Rigabar shared The Typology of Modern Slavery, a resource used that identifies 25 types
of human trafficking schemes happening in the United States 32. This report allows us as
researchers to analyze the various forms of trafficking occurring within our student body on
campus. Online recruitment and phishing schemes frequently happen to students. Some of these
include emails claiming a particular agency is looking for students to be models, working at
internships or performing labor and not getting paid, swindling students to scam them out of their
money, and so on. Trafficking on campus is not just limited to students. Faculty and staff also
have the potential to be victims of different forms of trafficking on campus such as cleaning
26
(M. Rigabar, personal communication, February 8, 2023)
27
(M. Rigabar, personal communication, February 8, 2023)
28
(M. Rigabar, personal communication, February 8, 2023)
29
(M. Rigabar, personal communication, February 8, 2023)
30
(M. Rigabar, personal communication, February 8, 2023)
31
(M. Rigabar, personal communication, February 8, 2023)
32
(M. Rigabar, personal communication, February 8, 2023)
COMMUNITY ANALYSIS 10
services and food services, primarily due to the low wages they receive for these services. In our
interview, Rigabar disclosed when she volunteered with the Methodist Student Network to serve
free meals to students on campus, several Aramark catering staff came and claimed to make
under $25,000 for the year33. No human being can live off this salary. Rigabar calls on enacting a
policy at USC for trafficking awareness, outreach services, and dismantling forms of trafficking
Theory Application
Ecological Theory analyzes how individuals interact with and are influenced by their
physical and social environments (Teater, 2014). In focusing on social settings and interactions
through the results of our survey and interviews, it can be assumed that engaging in discussions
and awareness measures for human trafficking does not often happen on campus. It is not a part
of our college culture to authentically discuss human trafficking within our courses or social
systems. One of the reasons surrounding this issue is a misconception as to what human
trafficking is and how to be aware of the signs. Social media is seen as a powerful social
environmental tool that can spread awareness, but it also can spread misinformation. The
relationships surrounding USC’s campus and its students, faculty, and staff on this issue are very
frail.
As we analyze the issue of human trafficking through narrative theory, it is clear that
efforts on campus to raise awareness do not gain much traction. It is difficult to gain power and
give voice to the issue as student-led groups struggle to find consistency among members35.
Leadership in these student-led groups constantly changes as students phase in and out, which
33
(M. Rigabar, personal communication, February 8, 2023)
34
(M. Rigabar, personal communication, February 8, 2023)
35
(M. Rigabar, personal communication, February 8, 2023)
COMMUNITY ANALYSIS 11
can cause inconsistency among the groups’ goals and values. Discrepancies in narrative vary as
we discuss human trafficking often in our social work courses. In contrast, it is not as common to
discuss trafficking in a chemistry or calculus course. Our collective narrative on campus is broad
and incomplete. It is difficult to make sense of what human trafficking actually is caused by due
to the prevalence of misinformation through the media and the film industry. As we aim to
dismantle the myths of human trafficking, we must promote the truth about human trafficking.
This involves being vulnerable, having those difficult conversations, and collaborating with
Analysis
The data that stands out comes from an additional survey we did of the student body,
with our best outreach possible. The survey was to gauge a small population of students to then
be able to hopefully make some generalizable statements to the remaining student body about
human trafficking, and advocate for its awareness. We asked several questions regarding
outreach of social justice campaigns, what social media people are seeing as the best platforms
for reaching our target population of college-aged students, and asking what the respondents
think human trafficking looks like. Of the responses so far, many thought human trafficking was
The Human Trafficking Task Force (HTTF) with the Attorney General’s office indicates
that human trafficking is not limited to just forced sex acts, but also entails labor and internet
safety too (Resources - South Carolina Attorney General, 2023). This helps the data from
students stand out because it debunks the idea that kidnapping, like in popular media, is a part of
activities, noted by Polaris, involves twenty-five identified forms of human trafficking (2019).
COMMUNITY ANALYSIS 12
Several were surprising, traveling sales crews, restaurants, food service, and carnivals (Polaris,
2019). These are, and the twenty-two other, types of human trafficking which need to find our
Additionally, from our three interviews with community members, a couple of patterns
were evident throughout. First, was the lack of outreach to the target population. Having a
presence on social media, and around the University of South Carolina physically, to combat
false ideas of human trafficking is difficult. Things such as the ‘invincibility mindset’, the idea
that something simply will not happen to someone, or being able to reach the right campus
partners to engage in these heavy topics require a significant amount of community organization.
Wolf-Branigin, Garza, and Smith indicate positive results take a longer period of time to happen
and see effective change occur (2010). One of our community interviewees, Megan Rigabar,
discussed how because a typical college experience follows a four-year timeline, there can be a
consistent turnover with leadership in student organizations on campus. Thus, this leads to
changing ideas and changing micro-communities, which makes staying relevant with
organizations difficult.
Tentatively, there can be several conclusions drawn from our data. One, there needs to be
an increased amount of outreach on social media, and in-person to the college campus area. This
way, the organizations in the community, like the HTTF, can be well-connected with students
and provide access to local resources to respond to trafficking (Preble et. al., 2019). If
organizations are able to reach out on platforms such as Instagram, TikTok, and Snapchat, they
would be able to reach a larger population of students. Two, there is a lack of human trafficking
understanding and its complexities. This indicates a need for not only USC but all higher
education institutions to provide additional Title IX training, update policies, and provide not
COMMUNITY ANALYSIS 13
only evidence-based practices for the community (Preble et. al., 2019) but also provide a holistic
Third, the integration of human trafficking into the curriculum is a must. For example,
the state of California implemented the Human Trafficking Prevention Education and Training
Act of 2017 in the seventh through twelfth grades because there are areas where trafficking is
frequent, and educating students was a preventative measure (Salas & Didier, 2020). This anti-
trafficking education and intervention with vulnerable populations is one conclusion we can see
providing a comprehensive overview and bridging the gap between government institutions, like
There are several limitations when proposing interventions toward working with our
target population and organization. The question of ‘why does this matter?’ can be a barrier to
something we think is marketed as a time to make mistakes, learn from experience, and have an
enjoyable time doing so. If something, such as human trafficking, has not happened to a student,
even their family member, or close friend then there would be a gap in bridging the HTTF with
reaching college-aged students. Students would need to find their own meaningful and authentic
engagement with this topic to reach the outcome results our organization is striving for.
Another limitation could be argued that the high turnover rate with colleges and out-of-
state students leaves another gap in advocating for an organization and topics, like human
trafficking, in the state of South Carolina. High turnover, in this case, represents how many
students not from South Carolina go to school here, and then return to their home or another
state.
COMMUNITY ANALYSIS 14
Strengths lie in the kind of outreach students have with communities and the issues they
statement, are social media literate, in that they understand its usage and the connectedness social
media can provide. This way, students and organizations create and reach all of campus and the
larger community to push issues they find are worth advocating for.
The reputational and positional approaches best apply to the understanding of who holds
power to provide agency for change. Students hold the power in that they have a knowledge
about USC that is more intimate than that of a non-student. Students even in formal positions,
like student government or large organizations, can provide sway about issues to advocate for.
Positionally, key players on the campus like the President of USC, the Board of Trustees, Dawn
Staley, and Shane Beamer hold significant amounts of power, and also hold very significant
positions at USC. All of these people are capable of bridging gaps between their positions of
power and the larger student body. Here is where the HTTF can intersect with our target
Concluding Thoughts
In conclusion, for the target population of young adults in higher education at the
University of South Carolina, the biggest barriers to outreach are the confidence in knowledge
already gained, the “invincibility mindset” collective, and the lack of outreach through online
platforms where all students can be involved. We must challenge those in positions of power to
become a part of correcting the wrong and lead the campaigns toward educating their
constituents and peers. Social media, meeting face-to-face, and being with the students in our
space can gain the trust and initiative needed for students to join the cause against human
trafficking. Our culture dictates one of reliability and self-government and as students, we can
COMMUNITY ANALYSIS 15
help change the narrative amongst those we are a part of. While the gaps and weaknesses will
take time to overcome, starting the battle against misinformation and towards the college
population’s education can be one that can begin with a small step and when the community
unites to help each other, a small step can be amplified to a beautiful stride.
COMMUNITY ANALYSIS 16
References
2022 Annual Report. 2022 Human Trafficking Task Force Annual Report. (2022). Retrieved
report_final-revised272023-03210772xd2c78.pdf
Bureau, U. S. C. (2020). Cayce City South Carolina Census. Census Bureau. Retrieved February
https://data.census.gov/profile/Cayce_city,_South_Carolina?g=1600000US4512655
Bureau, U. S. C. (2020). Columbia City, South Carolina Census. Explore census data. Retrieved
https://data.census.gov/profile/Columbia_city,_South_Carolina?g=1600000US4516000
Bureau, U. S. C. (2020). Forest Acres Census. Forest Acres census data. Retrieved February 26,
2023, from
https://data.census.gov/profile/Forest_Acres_city,_South_Carolina?g=1600000US452630
Polaris. (2019). The Typology of Modern Slavery Defining Sex and Labor Trafficking in the
content/uploads/2019/09/Polaris-Typology-of-Modern-Slavery-1.pdf
Preble, K. M., Cook, M. A., & Fults, B. (2019). Sex Trafficking and the Role of Institutions of
https://www.scag.gov/human-trafficking/resources/
Salas, R. G., & Didier, K. A. (2020). California Adds Human Trafficking Prevention Training to
its 7–12 Grade Curriculum: Should Other States Follow? Clearing House, 93(1), 12–18.
https://doi.org/10.1080/00098655.2019.1677546
Teater, B. (2014). Social work practice from an ecological perspective. In C.W. LeCroy (Ed.),
Case studies in social work practice (3rd ed.). Belmont, CA: Brooks/Cole.
Tools & Resources. University of South Carolina. (n.d.). Retrieved February 26, 2023, from
https://sc.edu/about/offices_and_divisions/student_affairs/our_initiatives/involvement_an
d_leadership/carolinian_creed/index.php
Wolf-Branigin, M., Garza, S., & Smith, M. A. (2010). Reducing Demand for Human
Trafficking:
A Non-linear Approach for Developing Capacity. Social Work & Christianity, 37(4),
424–436
COMMUNITY ANALYSIS 18
Appendix A
Graphs indicating important statistics relevant to our target population
COMMUNITY ANALYSIS 19
COMMUNITY ANALYSIS 20
Windshield Survey of the University of South Carolina and Area’s Frequented by College Aged
Students
Byrnes Building:
provides services such as Office of Student Conduct and
Academic Integrity (OSCAI) and the Student Care and
Outreach Team (Care Team)
The City of Columbia Police Department (south region): this headquarters is close to the
local Five Points bar area, where many students frequently go to
Group Therapy: This is a popular bar for college students, as well as individuals who are not
students looking for late-night entertainment, with cheap drinks and food. This is important to
COMMUNITY ANALYSIS 23
Target: a place students frequent, as such it is important to our research as human trafficking
can use this space of not only target but other businesses to use predatory practices. There could
be more curricula in this area to reach a larger audience of students.
Trenholm plaza: a known place for college students, especially girls, to come and shop. The
storefronts and parking lot are fairly well-lit but may attract human trafficking predators because
of this reputation.
COMMUNITY ANALYSIS 25
Selected Factors Affecting College Students’ Factors that Appear to Lead to the Following
Knowledge of Human Trafficking Results
1. Media Portrayals of Human Sensationalizing extreme and rare cases of
Trafficking abstract forms of human trafficking is what
gains traction, views, and attention and sells
in the media so people keep producing false
content.
2. People are unaware of the risk factors If students are unaware of what to look for or
how people become trapped in human
trafficking, they will not know how to avoid
dangers.
3. Lack of engagement with the young Young adults will not value or feel valued by
adult population experts in the field. Young adults will feel
disenfranchised by the lack of outreach and
conversation
Appendix F
This is an additional survey we completed to gauge what the student body knows about human
trafficking
https://docs.google.com/forms/d/e/1FAIpQLSflOiaJ8mqfiMjIpTMIAA4GJR3uJ67YKFNUxqiT
bsayrFq8KA/viewform