Professional Documents
Culture Documents
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INDIAN HANDICRAFT INDUSTRY
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INDIAN HANDICRAFT INDUSTRY
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INDIAN HANDICRAFT INDUSTRY
INDEX
Contents
SOURCES.........................................................................................................5
INTRODUCTION...............................................................................................6
INDIAN HANDICRAFT OVERVIEW....................................................................8
THE IMPORTANCE OF HANDICRAFT................................................................9
HANDICRAFTS CENTERS................................................................................10
PROBLEMS OF INDIAN HANDICRAFTS...........................................................12
INDIAN HANDICRAFTS INDUSTRY&EXPORT..................................................16
TOP 10 HANDICRAFT COMPANIES IN INDIA..................................................18
COVID-19 IMPACT ON HANDICRAFTS SECTOR...............................................23
HANDICRADT PRODUCTS AND THEIR SPECIFICATION....................................26
TAX BENEFIT FOR HANDICRAFT BUSINESS.....................................................44
CONCLUSION.................................................................................................47
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INDIAN HANDICRAFT INDUSTRY
SOURCES
1. http://www.handicrafts.nic.in/Export.aspx?
MID=jdLumi2w7Hxz4+VktNGHzA==
2. https://www.ibef.org/blogs/india-s-handicraft-crafts-a-sector-gaining-
momentum
3. https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,31,24100,24111
4. http://www.handicrafts.nic.in/Page.aspx?MID=BOII5FUynjpl5RZJJ8nW1g
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INDIAN HANDICRAFT INDUSTRY
INTRODUCTION
Handicrafts are unique expressions and represent a
culture, tradition and heritage of a country. The
Handicraft Industry is one of the important
productive sector. Various attempts have been
made to define this broad and diversified industry.
The following definition strives to cover diversity
and complexity of Handicraft Industry.
Defining Handicrafts
Definition According to United Nations Educational, Scientific and Cultural
Organization/Information Technology Community (UNESCO/ITC) International
Symposium on “Crafts and the International Market: Trade and Customs
Codification”, Manila, Philippines, October 1997:
Handicrafts can be defined as products which are produced either completely
by hand or with the help of tools. Mechanical tools may be used as long as the
direct manual contribution of the artisan remains the most substantial
component of the finished product. Handicrafts are made from raw materials
and can be produced in unlimited numbers. Such products can be utilitarian,
aesthetic, artistic, creative, culturally attached, decorative, functional,
traditional, religiously and socially symbolic and significant.
Handicraft is a type of craft where people make things using only their hands
or basic tools. The items are usually decorative and have a particular use.
Usually the term refers to traditional methods of making things.
Indian Handicraft Industry
Crafts are unique expressions that represent a culture, tradition and the
heritage of a country. India is well known for its exotic crafts legacy and
tradition. It is the land of art and crafts, a country of rich culture, history and
traditions. A wide range of Indian Crafts represents the diversity of crafts
tradition in India. Variety of designs and finishes are available in Indian market
that reflects excellent artistic skills of craftsmen are great in demand globally.
India is one of the important suppliers of handicrafts to the world market. The
Indian handicrafts industry is spread all over the country in rural and urban
areas. Thousands of skilled artisans are engaged in crafts work.
Handicrafts Industry is playing a major role in the development of Indian
economy. This sector is economically important from the point of low capital
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investment, high ratio of value addition, and high potential for export and
foreign exchange earnings for India.
As per the latest updates, there are more than 23 million craftspeople in India
today engaged in the growth of Indian handicrafts industry. Few more details:
1. Second largest employment sector in India, second only to Agriculture.
2. More than 23 Million craftspeople.
3. 63% of exports turnover.
4. 9 items dominate exports of handicrafts.
These nine items which have extra edge over other products include art metal
ware, wood ware, hand-printed textiles, hand-knotted and embroidered
textiles, leather goods, stoneware, carpets and floor coverings.
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Handicrafts have great potential, as they hold the key for sustaining not only
the existing set of millions of artisans spread over length and breadth of the
country, but also for the increasingly large number of new entrants in the
crafts activity. Presently, handicrafts contribute substantially to employment
generation and exports.
The Handicraft sector has, however, suffered due to its being unorganized,
with the additional constraints of lack of education, low capital, and poor
exposure to new technologies, absence of market intelligence, and a poor
institutional framework. In spite of these constraints, sector has witnessed a
significant growth of 3 % annually.
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HANDICRAFTS CENTERS
Handicraft industry in India is spread throughout the country
with greater concentration in rural and suburban areas of
country.
1. Metal ware and Bronze sculpture:
Major Manufacturing units are located in Moradabad, Sambal,
Aligarh, Jodhpur, Jaipur, Delhi, Thanjavur, Jagadhari etc.
3. Embroidered item:
Manufacturing Units are located in Kutch, Jaisalmer, Baroda,
Lucknow, Jodhpur, Agra, Amritsar, Kula and Srinagar.
5. Paper Crafts:
These manufacturing units are located in places of Kashmir and
Jaipur.
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8. Imitation Jewelry: Parts of Delhi, Moradabad, Sambhal, Jaipur and
Kohima consist of manufacturing units for these jewelry products.
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2. Margin money: - Margin Money for the artisans availing Mudra Loan
under Director Benefit to artisan’s component has been included during
2018-19 to ensure the availability of concessional credit to artisans. 20%
of MUDRA loan amount will be given as Margin money in their loan
amount not exceeding to Rest. 10,000/-
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INDIAN HANDICRAFTS
INDUSTRY&EXPORT
Handicraft exports from India increased by almost 2 percent year-on-
year to US$ 3.39 billion in FY20 (till February 2020).
Handicraft is one of the most important sectors in the Indian economy
employing more than seven million people. The country produces
woodware, art metal wares, hand printed textiles, embroidered goods,
sari goods, imitation jeweler, sculptures, pottery, glassware, attars,
agarbattis, etc.
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EXPORT TRANDS
India is one of the largest handicraft exporting countries. In March 2022, the
total handicraft export excluding handmade carpets from India was US$ 174.26
million which was an 8% increase from February 2022. During 2021-22, the
total exports of Indian handicrafts were valued at US$ 4.35 billion; a 25.7%
increase from the previous year.
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2021-2022
2020-2021
2019-2020
2018-2019
2017-2018
2016-2017
EXPORT DESTINATION
The major handicraft export destination for India are the US, the UK, LAC,
Australia, Canada, France, Germany, Italy, Japan, Netherlands, UAE and
Switzerland. The US is the top importer of Indian handicrafts with a share of
38% of the total exports during 2020-21. The UK, UAE, Germany and
Netherlands are among the largest carpet export destinations for India with a
share of about 6.4%, 6%, 6% and 5.5% respectively.
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31%
38%
6%
6% 6%
6% 4%3%
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2. CRAFT MAESTROS
Establishment: 2018
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5. RAMNARAYAN BLUE ART POTTERY
Establishment: 1980
Headquarters: Jaipur, Rajasthan
Ram Narayan Blue Art Pottery is an organization established for craftsmen
mainly belonging to scheduled castes (SC) and scheduled tribes (ST). The
company is generally involved in selling supreme quality inexpensive home
décor items, including bowls, trays, planters, and hanging plates. Its
products are manufactured using the technique of blue pottery, which is a
traditional craft of Rajasthan. The products do not include clay; it is rather
produced from quartz, Multan mite, gum, and water that are later colored
with blue dye. The company markets its products via online platforms in
India and exports to New York, Canada, California, and the Netherlands.
6. SASHA
Establishment: 1978
Headquarters: Kolkata, West Bengal
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Website: https://sashaworld.com/
Sasha is a fair trade organization that is majorly engaged in providing
domestic and international market access, design, and technical support to
small craft producers and artisan enterprises of India. The company
operates two organizations named Sarba Shanti Ayog (SSA) and Sasha
Association of Craft Producers (SACP) that work for the well-being of
craftsmen communities. Its product portfolios are categorized under festive
gifts, bath and wellness, home and living, and fashion. The products are
distributed internationally through the company’s website across the
United States, the United Kingdom, Austria, France, Italy, Japan, and New
Zealand. It also sells its products through fair trade shops, which are
situated in Delhi and Kolkata.
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7. S. SUNDARAVADIVEL AND COMPANY
Establishment: 1964
Headquarters: Kumbakonam, Tamil Nadu
Website: http://southindianhandicrafts.co.in/
S. Sundaravadivel and Company is a pioneer in the manufacturing and
export of a wide range of handicrafts items that are produced using pure
silver, gold, copper, bronze, and brass. Its products include moolavar
statues, wooden vahanam, temple jewelries, traditional brass ornamental
lamps, pooja items, and paintings for the temple and home pooja purposes.
Along with this, the company is also engaged in customized manufacturing
of handicrafts products for temples, offices, and hotels. The company’s
manufacturing facility and business operations are situated in a prominent
location in Kumbakonam Ho. It is also involved in the wholesale selling of
glass articles, hotel and bars wares, and cutleries.
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Establishment: 2013
Headquarters: Gurgaon, Haryana
Website: https://theindiacrafthouse.com/
The India Craft House is a social enterprise that is majorly engaged in creating a
platform and supporting Indian artisans. The company follows an inventory-
based model, wherein it buys products directly from craftsmen rather than
functioning as a marketplace. It is involved in alliances and engagements with
enterprises, artisans, non-governmental organizations (NGOs), and local craft
bodies in an attempt to strengthen its market position and reach a wider
audience. Apart from this, the company also provides personalized handicrafts
products for corporate gifting, weddings, and decors via its online website
across the globe.
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9. TJORI
Establishment: 2013
Headquarter: Delhi
Website: https://www.tjori.com/
Tjori is a clothing brand that is primarily involved in manufacturing and
selling fusion-based fashion items. The company generally utilizes ethical
and authentic raw materials that are sourced directly from weavers. It has
collaborated directly with suppliers, manufacturers, craftsmen, and artisans
with a vision to improve and preserve the Indian traditional lifestyle. Along
with this, the company majorly focuses on introducing sustainable and
environment-friendly items. Its products range includes ethnic wear, skin
care products, cookware, décor pieces, and living and bedroom products,
which the company markets through its website across the globe.
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The 12th Five Year Plan had projected it would become the largest non-farm
sector in rural India, swelling its workforce by 10 per cent, doubling the output
and exporting 18 per cent more during 2012-17.
It is unfortunate that both All India Handloom Board and All India Handicrafts
Board were abolished on July 27 and August 4 2020 by the central government
without giving any reason or putting any alternative in place. Both these
institutions connected the artisans with the government. They existed to
facilitate better understanding, coordination and initiate actions that develop a
favorable ecosystem for the local and handmade products.
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i) Main clusters: The major production centers in India are Chennai and
Ranipet in Tamil Nadu, Mumbai in Maharashtra, Agra, Lucknow and
Kanpur in Uttar Pradesh, Jalandhar in Punjab, Delhi, Karnal and
Faridabad in Haryana, Kolkata in West Bengal, Jaipur and Jodhpur in
Rajasthan, Himachal Pradesh, Odisha, and Calicut in Kerala.
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2) CARPET
Carpet industry is one of the oldest industries in
India, and is primarily export oriented industry.
Various kinds of carpets are manufactured in India.
These include hand-knotted woolen carpets, tufted
woolen carpets, handmade woolen durries, and pure
silk carpets.
There different designs hold different meanings:
Circle - Eternity
Zigzag - Water and Lightening
Swastika - Guiding light in darkness Meandering line - Continuity of life
Tree-Bounty
Entire carpet - Emblem of Eternity
Entire pattern - Visible world of change.
i) Main cluster:- Over the years, various carpet weaving center have
emerged in India. Each center has its own competitive advantage.
Major centers of carpet production are Bhadohi, Varanasi, Mirzapur,
Agra, Jaipur, Bikaner, Kashmir, and Panipat, Gwalior, West Bengal,
Uttarakhand, Karnataka and Elluru in Andhra Pradesh.
ii) Artians involved:- Indian carpet industry has over 2,500 exporters-
cum-manufacturers and two million artisans.
iii) Raw materials used:- Major raw materials used for carpet
manufacturing are fiber and or yarn form, dyes, chemicals, auxiliaries
and ancillary materials.
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ii) Raw materials used:- Generally, cotton and wool are used as primary
raw material for durrie making. Main tool used is a vertical frame
composed of two horizontal beams on which the warp is fitted.
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4) TEXTILE HANDLOOM
`Handloom industry represents the rich cultural and traditional heritage
unique to India. India is a major handloom producer in the world,
accounting for 85% of the total production globally53. India produces a
variety of products using all kinds of fibers and yarns of varying counts to
produce the widest range of products. Handloom contributes 14.6% to the
total cloth production in the country (excluding wool, silk and yarn). In
2010-11, handloom production stood at 6.9 billion square meters. Further,
the industry has the largest infrastructure with 23.8 lakh weaving looms.
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iii) Raw material used: - Basic materials used for this craft are cotton and
silk threads of various colours, mirrors, beads, metal wire, cotton,
silk, leather, fish skin, teeth, bones, feathers, horn, shells, beetle
wings, tassels, coins. Raw material used for Chikankari embroidery
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6) WOOD CARVING
Woodcarving is an ancient craft practiced in India long before the age of
ancient stone sculptural age. It is the artistic practice of shaping and
decorating wooden objects into diverse utilitarian and decorative
handicrafts items. The most common varieties of wood used for this craft.
are teak, salt, oak, ebony, mango, shisha, etc. Wood carving is a time
consuming process. Small items of carved wooden handicrafts may take a
week to be made. Large items requiring elaborate carving may take few
months for their manufacture.
i) Main cluster: - Saharanpur is world famous for its wood carving and is
known as “Shisha Wood Village” or “Wood City” of India. Other
important centres of wood carving in India are Manipur, Bhopal,
Nagpur, Chennai, Madurai, Mysore, etc. Kashmir is famous for walnut
wood carving.
ii) Raw materials used: - Raw materials used for wood carving are wood,
babul god (gum), potassium permanganate, Chandra’s (lac grains in
acid), pharmacy powder (for an antique finish), wood preservative,
varnish, materials for embossing, favicon, zinc, colours.
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8) JEWELRY
Jewellery making is considered as the most distinctive and highly artistic
craft in India. India has well-established capabilities for hand-made
jewellery, both in traditional and modern designs. Currently, Indian
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9) TERRACOTTA
Terracotta is similar to pottery, in which craftsperson use local clay
available in river beds to make items such as lamps, candle stands, figures
of deities and animals, etc. Terracotta is the hard, moisture less, partially
burnt clay used for pottery. In this craft, the objects are not made on
potter’s wheel, as done in pottery.
ii) Raw material used: Apart from clay, other materials used are
starch/gum, mustard oil, paddy husk, grass, dung cakes,
coal/firewood, sand, and ash. Colour and pigments may be used if
required in the article.
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ii) Raw material used: Materials used depend on the type of instrument;
however, some basic materials used are wood, leather (sheep skin,
buffalo skin, goat skin), twine or cotton thread, brass, ivory and yarn.
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11.) FOLK PAINTING
Indian Folk paintings are pictorial expressions of village painters which
are marked by the subjects chosen from epics like Ramayana and
Mahabharata, Indian Purina’s as well as daily events. There are several
vibrant folk painting types in India in different stages. They are
distinctively different. The styles are related to their folk mythology.
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ii. Raw material used: All the different types of folk painting
mainly use mineral colors and homemade canvases, if not
drawn on walls and floors. Painting on walls and floors is
done with help of white rice paste, ochre or yellow earth
colors. Different sands are used to prepare the base for the
paintings, geru, kali mitti, etc. Pithora art requires clay, and
designs made from grains, herbs, spices, etc. The paintings
may be made on canvas, paper and cloth surfaces.
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13) CONCH SHELL
Conch shell craft has social and religious significance in India. Conch shell
bangles are widely used in West Bengal. Whole conch shell used in
marriages is often intricately carved. Shell craft also includes engraving,
painting and sculpting of seashells. The shells are used to produce a variety
of products, starting from attractively designed animals to human figures
depicting ethnic costumes of various sizes.
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i) Main clusters: West Bengal is the main centre for products made
from conch and cowrie (small closed shells) shells. Shallow carving
and etching is done on conch shells, which can be used as decorated
pieces. Small shells are used to decorate bags, shawls etc. Along the
Eastern coastline, especially Tamil Nadu, many people are engaged in
this craft.
iii) Raw material used: Dried and empty shells are the main raw material
which are sent to Kolkata from Tuticorin beach in Chennai.
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(from ripe coconut) is less flexible but stronger and used in sacking,
upholstery padding. White coir (from unripe coconut) is finer and
weaker and used for making fishing nets, strings, ropes .
(b) Raw material used: Raw material required for making coir toys
and other coir products are very few and basic. These include
are coir, woodfevicol, cardboard and cotton thread. Main tools
used are scissor, plier, and needle.
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15) THEATRE, COSTUMES & PUPPET
This craft involves making objects related to the festivals and for use in
performing arts. Puppet is one of such crafts, which has a rich tradition
in India. There are four types of puppets - glove, rod, shadow and string.
They are differentiated based on the different ways of manipulation of
puppets. These types have further varieties under them.
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wood based toys, cloth toys, and palm leaf based toys. Doll making is
usually a family enterprise.
(i) Main clusters: Toys and dolls craft is practiced in many parts
of India, including Lucknow in UP , Katwa, Gondalpara, and
Krishna Nagar in West Bengal, Khetri, Bassi and Jodhpur in
Rajasthan, Baliapatna, Siriapur, Barpali in Orissa, Nasik,
Nagpur and Mumbai in Maharashtra, etc.
(ii) Raw material used: Main materials used for toll and doll
making are clay, wood, and cloth, depending upon the type
of craft. Other materials used are colors and oil. For wooden
toys of Kondapally, tella poniki wood is used as raw
material.
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17) GRASS, LEAF, REED & FIBER
Traditionally, natural fibers have been used in all cultures for making
utilitarian products. Different parts of the plant are used for preparing
various handicrafts such as footwear, basketry, mats, chik, bags,
lampshades, and boxes. Fibers can be extracted from the bark (banana,
jute, hemp, ramie), stem (banana, palm, bamboo), leaf (palm, screw
pine, sisal, agave), husk (coir), seeds (cotton), and grass (sikki,
madhurkati, benakati, munj).
(ii) Raw material used: Locally available natural fibers like Plant
fiber (hemp, sisal, jute, coir, reed, grass, etc), Animal fiber
(wool, mohair, cashmere, angora, yak wool, alpaca wool,
camel hair, etc) and Insect fiber (silk) are used as basic raw
materials
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18) METAL IMAGES (CLASSICAL)
Dhokra is a famous type of metal images (classical) craft, which uses the
lost wax casting method to draw images on metal. It is one of the
earliest known methods of metal casting. It is believed that Dhokra is
perhaps the only living tradition of metal image making in Eastern India.
The biggest advantage with tribal art is that it is performed with simple
easily available raw materials.
(i) Main clusters: Dhokra is practiced in Orissa, West
Bengal, Bihar, Chhattisgarh and parts of Andhra Pradesh.
In Chhattisgarh, the Dhokra clusters are spread in and
around Kondagaon and Jagdalpur.
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19) METAL IMAGES (FOLK)
In India, a variety of metal crafts are being practiced. One of such important
craft is metal images (folk).
It is an art which uses the metal sheet as a base and has intricate designs
embossed on the surface. These designs are usually then painted in bronze
or golden colour. The metal images (folk) is mainly used as a wall hanging/
painting for decorative purposes.
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Also, service tax were also charged when some services is received by
craftsmen for production of goods.
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Also, most of homemade craft were kept under Schedule I which is exemption
list under the model VAT law.
2) Post GST Regime.
To understand tax benefit post GST we are dividing this into two parts:
Merchandise Exports from India Scheme entries under handicraft sector are
included for enhanced benefits under MEIS for the export.
Under the new system, the legislature sorted most of the handicrafts
items under the slab of 2.5 % to 6 % of GST rate. Also, the benefit is
also enjoyed by craftsmen due to reduction in double jeopardy i.e.
double taxation of goods both at center and state level in GST
system. For example – Handcrafted candles are taxed @ 6 % under
code 3406, Bangles, beads and small ware is taxed @ 2.5% etc.
Under the GST few homemade craft items were made fully exempt.
The GST council can taxed such few item when they deem fit.
Therefore, handicraft industry is not required to pay any tax on such
few items and also not required to comply with the rules and
regulation of any other Act and statue.The craftsmen can also reduce
its tax liability by claiming input tax credit they buy for producing the
homemade goods. Higher the tax paid in input goods more they can
claim input tax credit. Input tax credit is the GST paid on input good
for production of Homemade craft.Few categories of inter- state
suppliers of handicraft goods are exempted for compulsory
registration of industry.
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1st Category: Exemption available to such persons making
inter-State taxable supplies of handicraft goods.
Section 54(3) of the CGST Act, 2017 provides for refund of any
unutilised input tax credit of inputs at the end of any tax period
except wherethe goods exported out of India are subjected to
export duty; or the exporter claims drawback of CGST or refund of
IGST paid on such export.Some procedural benefit is also provided
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CONCLUSION
The Indian Handicraft Industry stands a unique place among all other
industries. It represents the rich culture, tradition and heritage of India.
India’s rich cultural diversity and heritage provides a unique and huge
resource for developing craft products. The Indian Handicraft Industry is
showing continuous growth rate of 20% every year and it is one of the most
important segment of decentralized sector in India.
Most of the part of industry operates in rural and semi urban areas
throughout the country and have large and potential in Indian &
International market. Indian Handicraft Industry provides wide range of
products because of country’s diversified culture, traditions and heritage.
There is huge demand of Indian Handicraft products in international
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