Creative Brief

Job : Ten Seconds Station ID

Client : Astro Radio

Brand : House FM

Project Overview

This is a radio station commercial for Peak-Storm Festival in House FM. The station ID with an
enthusiastic and passionate tone, listeners will recognize the passion from House FM. This station ID will
show energetic and enthusiastic image to audience for their first impression. Besides, most of the time
the radio will mainly play Electronic Dance Music (EDM) of the week or latest EDM music to the
audience. House FM will also be interviewing the artist who participate in the festival and invite some
famous producer to attract the EDM music lover.

Target Listeners

The target listeners of House FM don’t limit any age of the audience but of course will target teenagers
and adults around ages 18 to 30 years old. House FM is not only available in radio, but it can also be
joined in our website to always get ready to tune in our music session. Therefore, it can attract our
audience who love the EDM songs to join for the festival.

Objective and Goals

House FM aims to let people know more about EDM culture and people always thinking that this kind of
music will make people misdirection to negative impact. House FM, on the other hand, hopes to take
our radio station to an international level and increase the number of people who listen to the radio in
their cars or through our website or application. Furthermore, we believe that House FM will energize
and uplift listeners.

Message and Tone

It is an energetic, passionate, and entertaining for boosting and hyping up audiences’ moods. So,
audiences can feel the excitement from our radio station. As a result, fans can sense the enthusiasm
flowing from our radio station. The tone of the station ID is motivating, making people want to listen to
the EDM music.
Job : Introduce festival event to listeners

Client : Peak-Storm Festival

Brand :
The aim of the project will introduce the artist who join with the event and what activity will be carry on.
Besides, House Fm will also have music session from the artist who produced the songs to play for the
audience to attract them join this event. The aim of station ID will spread the