PERSONALIZED PRODUCT

RECOMMENDATIONS

Leverage the power of data to

improve your customers' experience
and boost sales
Online shops have
less than

5 seconds
to grab users'
attention
Their experience on
your website will
encourage them to
make a purchase or
simply leave
How can you ensure a
pleasant, meaningful,
and engaging
experience?
through
Personalization
Defining
Personalization
Content, deals, or product
recommendations adapted to each
individual user, based on their
personal information, behavior, and
preferences
Imagine entering a supermarket and discovering all the items you wanted on the
very first shelf you lay your eyes on, without having to wander among countless
isles searching for them
 RECOMMENDED FOR YOU

Personalized product recommendations follow the same principle, enabling your

e-shop visitors to discover the items they are interested in without having to
browse through every single page of your website
QUIZ

How many of you bought an item from a

recommendation block, without
initially intending to do so?

1 out of 2 consumers display

this behavior, data suggest
75% of consumers have a
very strong likelihood of
purchasing
recommended products

Source: Litmus
QUIZ

What percentage of
AMAZON's sales can be
attributed to
PERSONALIZATION?

>35%
Personalized
recommendations can be
featured both on-site, as
well as in newsletter
campaigns
PERSONALIZED PRODUCT
RECOMMENDATIONS

The impact of using personalized

product recommendations on
your website pages
RECOMMENDATION ENGINE

A COMPLEX SOLUTION

01. Collecting behavioral data

02. Automated product and inventory

management + manual adjustments

03. Personalization based on users'

dynamic behavior

04. Quick data processing

Easy to
implement
1. Choose the page on which you
would like to display the
personalized recommendations

• Home Page - catch users’ attention and keep

them on site

• Pagina de Produs - display similar or

frequently bought together items for a
pleasant shopping experience
Frequently bought together

• Pagina de Coș - boost Average Order Value

• Pagina 404 - improve the on-site experience

and increase session duration
Others you may like
2. Choose the widget type (the rules based on which the products are displayed)

Recommended for you

Products the user is interested in, with which has interacted in the past (clicked, zoomed in, hovered). Does not
recommend already purchased items.

Frequently bought together

Products bought by other users for the past 30 days alongside the item viewed by the customer or added to cart.

Others you may like

Similar products (brand, color), generally from the same category as the product viewed by the user.

Recently viewed
Products the user has viewed recently, based on the browsing history.

Bestsellers
The highest selling products on the website, based on the general order log of your store.
2. Choose the widget type (the rules based on which the products are displayed)

Most Popular
The products with the highest number of clicks in the past 30 days globally on the website.

New Arrivals
Products added to the site in the past 30 days.

Most discounted
Products with the highest discount at the time of display.

Live Feed
Products viewed in real time by other visitors.

Latest ordered
Products ordered in real time by other users on the website.
3. Select additional product filters

01 Brand 02 Category

03 Price 04 Discount

05 Margin 06 Inventory Level

 New Arrivals
Bestsellers

4. Choose a
backup plan
OR Also take a look at

(if there are not enough VIEW PRODUCT

data) Women’s sports

vest MARTES Lady
Bamboo Clothing
Origin Bamboo Vest
Women’s Yoga
Sport Bra Gym Vest
Women’s Business
Stripe Shirt

147.99 EUR 192.99 EUR 199.99 EUR 147.99 EUR

Create template
5. Finalize the setup by choosing the design
• Based on existing templates or starting from scratch

RECOMMENDED PRODUCTS

24% 46% 54% 24%

Casual watch Sports watch Business watch Leather bracelet watch

21605Eur (-44%) 21605Eur (-44%) 14105Eur (-44%) 21605Eur (-44%)

16990 Eur 12090 Eur 9090 Eur 12090 Eur

View Product View Product View Product View Product
Recommendation
Engine

Demo
Play video
 CASE STUDIES

Success
Stories
01. Food Supplements
Comparative results of users who interacted with
personalized recommendations vs. standard
products

Time per session

x4

Conversion Rate
2.8 percentage points

Average Order Value

+13.87%
02. Fashion & Accessories
Comparative results of users who interacted with
personalized recommendations vs. standard
products

Time per session

x3

Conversion Rate
+50%

Average Order Value

+23.38%
03. Cosmetics
Comparative results of users who interacted with
personalized recommendations vs. standard
products

Time per session

x4

Conversion Rate
+2.5 percentage points

Average Order Value

+40.3%
04. Toys & Gifts
Comparative results of users who interacted with
personalized recommendations vs. standard
products

Time per session

x2

Conversion Rate
+100%

Average Order Value

+52.43%
PERSONALIZED PRODUCT
RECOMMENDATIONS

The impact of using personalized

product recommendations in
Newsletter campaigns
 E-MAIL MANIA

How often do you

check your email?

99% of those who have an

email address check their inbox
daily, some even 20 times a day
A N AVA L A N C H E O F M E S S AG E S

How many emails

do you receive
daily?
On average, a person
receives 88 emails
every day
S AY M Y N A M E , S AY M Y N A M E

Who wouldn't like to receive newsletters

that include precisely the products
they're interested in?

Emails featuring personalized content have

30% better Click Rates

Source: Bloomreach
1978
Gary Thuerk
Digital Equipment Corp

400 subscribers
$ 13 million
($ 78,8 million taking inflation into account)

First email marketing campaign

1978
Gary Thuerk
Digital Equipment Corp

400 subscribers
$ 13 million
($ 78,8 million taking inflation into account)

King of Spam
 Better
More sales Conversion Rate Higher Open Rate

Personalized Newsletters
Website
(with catchy subjects,
Loyal customers sent not too often)
12 06

11 05

01

08 02
10 04

09 03
Pop-ups
Familiarity
Better ROAS Rec Eng
(with the business, the
Higher AOV products, and the
Trust
buying process)
The key to having performant campaigns

• Don’t harass your subscribers - you don’t need 5 campaigns

a day to stand out
• Use impactful subject lines that include exclusive o ers, key
events or announce new arrivals
• Include personalized recommendations and inspire your
clients with bestsellers
• Use countdowns to hasten users’ buying actions
• Optimize your campaigns through A/B testing and
automated resending of emails
About Retargeting Newsletters

• The platform works on a feed base

• Everything is very fast, easy, and intuitive
• When a new product is added, the
information about it (price, name, CTA) is
automatically fetched
• The editor is on a Drag & Drop base
Ready in a
few clicks
 N E W S L E T T E R C A M PA I G N S S E T U P

1. Select the audience

Send your campaigns to predefined
audience segments (buyers, non-buyers,
active, inactive, etc.) or upload your own
segments.
 N E W S L E T T E R C A M PA I G N S S E T U P

2. Add your email address (or the email

addresses of those concerned) to receive a
copy of the campaign

Also include the following emails from your organisation

Add email
 N E W S L E T T E R C A M PA I G N S S E T U P

3. Add the campaign subject

or check the auto-generated
content option to get
suggestions with proven
e ciency
 N E W S L E T T E R C A M PA I G N S S E T U P

4. Choose one of the

predefined templates
matching your niche or
create a newsletter starting
from scratch
 N E W S L E T T E R C A M PA I G N S S E T U P

BEST PRODUCTS OF THE WEEK

5.Edit the template Incredible man shirt

120.00 Eur 135.00 Eur

LifeFitness Multi-Adjustable

340.00 Eur 435.00 Eur

Super skiny legins

90.00 Eur 165.00 Eur

SMART PRODUCTS BLOCKS

ML ML ML ML

a. Use the Drag & Drop editor to Recommended Best sellers Most clicked New arriva
for you

add titles, images, videos, links, ML ML ML

etc.
Live feed Custom Banner Light bann

BASIC BLOCKS

Text text box Image Image gro

Menu Divider Button Social

 N E W S L E T T E R C A M PA I G N S S E T U P

5.Edit the template

b. Add personalized
recommendations widgets, similar to
SMART PRODUCTS BLOCKS

those used on the website. If you want

ML ML ML

Recommended Frequently bought Most popular

to insert certain products, you can use

for you together

ML ML

the CUSTOM module Live feed Custom Best sellers

ML

Recently viewed Instagram View

 N E W S L E T T E R C A M PA I G N S S E T U P

5.Edit the template

c. Create unique and engaging

SMART CONTENT

newsletters using dynamic elements Recommended Discount GIF

for you

ML ML ML

(countdowns, discounts, GIFs, Banner Light banner Countdo

stickers, etc.)
 N E W S L E T T E R C A M PA I G N S S E T U P

6. Schedule the
sending of the
campaign
 N E W S L E T T E R C A M PA I G N S S E T U P

7. A/B Testing - Test 2

newsletter variants to
maximize results
• Test the subject, content, and
sending time of the campaign

• Choose which percentage of your

audience will receive the A,
respectively the B version of the email

• Set which criterion will be used to

determine the winning version (Open
Rate, Click Rate, or Conversion Rate)
 N E W S L E T T E R C A M PA I G N S S E T U P

8. Allow the campaign to be resent with a di erent subject line to

those who didn't open the email within the first 24h.
Newsletter

Demo
Play video
 CASE STUDIES

Success
Stories
Niche: Cosmetics CASE STUDIES

Subscribers: > 500.000

Approach: General campaigns featuring special deals

+ benefits (free shipping)

Frequency: campaigns/month

In 3 months: +11% Opens

+46% Click Rate
x2 CVR
x2 Sales
Niche: Fashion & CASE STUDIES

Accessories
A B
Subscribers: approx. 77.000
Subscribers: approx. 100.000

Approach: Weekly personalized campaigns +

Approach: Very frequent campaigns (1−3/ A/B testing and the automated
day) with discounts highlighted resending of unopened emails
in the subject line
In 3 months: +19.3% Opens

In 3 months: +13.8% Opens +36.7% Conversions

+30% Conversions +45% AOV

+3% AOV
RO/GR/HU CASE STUDIES

Strategy: 1−2 campaigns/month + discounts and the scheduling of the campaigns around major events
throughout the year

Niche: Gifts Niche: Organic products Niche: Stationery

Subscribers: approx. 12.000 Subscribers: approx. 9.000 Subscribers: 5.200

In 3 months: In 3 months: In 3 months:

Opens +55% Opens +4.2% Opens +12%

Conversions +28% Conversions +12% Conversions +17%

AOV +10.7% AOV +27.2% AOV +108%

Eligibility criteria
Recommendation Engine:

• Monthly sessions: min. 10,000−15,000

(ideally +40,000)
• Products: min. 300

Personalized Newsletters

• Subscribers: min. 5,000

• Plus meeting the Recommendation Engine
criteria to include the widgets
THANK YOU
“Personalization is when you go into a
bar and sit down, and the bartender
puts a whiskey in front of you without
having to ask what you want.”

- Jeff Bezos -