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  • AV and Catalogue Launch - DFT 10

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    Gabi Bricker
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    The document projects the total market size for promotional products in South Africa will grow from approximately ZAR 9 billion in 2016 to over ZAR 17 billion by 2027, representing a compound annual growth rate of around 5%. It forecasts the gifts, apparel, and workwear segments will be the largest contributors to market growth over this period. The market size estimates are based on research conducted by Boston Consulting Group in June 2022.

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    AV and Catalogue Launch_dft 10

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    The document projects the total market size for promotional products in South Africa will grow from approximately ZAR 9 billion in 2016 to over ZAR 17 billion by 2027, representing a compound annual growth rate of around 5%. It forecasts the gifts, apparel, and workwear segments will be the largest contributors to market growth over this period. The market size estimates are based on research conducted by Boston Consulting Group in June 2022.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    AV and Catalogue Launch - DFT 10

    Uploaded by

    Gabi Bricker
    The document projects the total market size for promotional products in South Africa will grow from approximately ZAR 9 billion in 2016 to over ZAR 17 billion by 2027, representing a compound annual growth rate of around 5%. It forecasts the gifts, apparel, and workwear segments will be the largest contributors to market growth over this period. The market size estimates are based on research conducted by Boston Consulting Group in June 2022.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    SA Market For Promo Products

    Projection
    Total Supplier Market Estimate In ZAR (Bn)

    9.0 10.0 11.0 12.1 7.6 9.8 11.5 12.7 13.8 15.0 16.4 17.9

    2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e

    Overall Gifts Apparel Workwear Display


    * Based on BCG research conducted in June 2022

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