2.

4 DATA ANALYSIS

BARANGAY YEAR
2015 2016 2017 2018 2019 2020
San 3,363.00 3,392.00 3,418.00 3,444.00 3,469.00 3,495.00
Francisco II
Burol Main 8,260.00 8,990.00 9,719.00 10,447.00 11,176.00 11,902.00

Zone I - B 5,595.00 5,729.00 5,862.00 5,996.00 6,130.00 6,263.00

Table 1. Historical Data

The researchers determined each location area of target market which are De La

Salle University- Dasmariñas from Brgy. San Francisco II, and Emilio Aguinaldo

College, Cavite Campus from Burol Main. Lastly, National College of Science and

Technology and AISAT College – Dasmariñas having the same location which is from

Bgy. Zone I - B. The researchers gathered the data shown above from the Philippine

Statistics Authority (PSA) and the World Population Review website. The most recent

demographic data released was in 2015 to 2020, and it showed that the average growth

rate over the last five (5) years has been 0.74% for the San Francisco II, 6.10% for

Burol Main, and lastly 2.12% for the Zone I – B. These are the proponents used as the

base percentage to calculate the net population of the target market for the following

years as of 2023 to 2027.

2.5 PROJECT TARGET MARKET

De La Salle University
Period Total Population of Student

2023 20,258
2024 20,409
2025 20,559
2026 20,710
2027 20,861
Table 2. Projected Target Market- Brgy.San Francisco II

Emilio Aguinaldo College, Cavite Campus

Period Total Population of Student
2023 8,015
2024 8,504
2025 8,993
2026 9,482
2027 9,971
Table 3. Projected Target Market- Burol Main

National College of Science

Period Total Population of Student

2023 7,813
2024 7,979
2025 8,145
2026 8,311
2027 8,477
Table 4. Projected Target Market- Zone I-B

AISAT College
Perio Total Population of Student
d
2023 8,000
2024 8,170
2025 8,340
2026 8,510
2027 8,680

Total Target Market – Students

 Period Total Population of Students
2023 44,086.00
2024 45,062.00
2025 46,037.00
2026 47,013.00
2027 47,989.00
Table 5. Total Projected Target Market
The table above shows how the researcher calculated the projected target

market. To obtain data for the projected target market for the next five (5) years, the

proponents calculated the projected total population for the next five years by adding

the previous year's population to the product of the recent total population multiplied by

the annual growth rate.

2.6 DEMAND ANALYSIS

Total Custome Possible Frequenc Projecte

Perio Target r willing Custome y of going d Annual
d Market to avail r Demand
service
2023 44,086.0 17,416.0
90.40% 39,853.74 43.70%
0 9
2024 45,062.0 17,801.6
90.40% 40,736.05 43.70%
0 5
2025 46,037.0 18,186.8
90.40% 41,617.45 43.70%
0 2
2026 47,013.0 18,572.3
90.40% 42,499.75 43.70%
0 9
2027 47,989.0 18,957.9
90.40% 43,382.06 43.70%
0 6
Table 6. Projected Annual Demand
The table above illustrates the calculation of projected annual demand. To obtain

data for the projected annual demand for the next five years, the researchers take the

acceptability rate of (90.40%) from the number of respondents who are willing to avail

the service of a start-up Cozy Connection and multiply it by the projected target market

to get the number of their possible customers. Then multiplied by the survey result of
the percentage where customers availed service in thrice a week, which is equivalent to

(43.7%) within a period.

2.7 SUPPLY ANALYSIS

Total Customer Direct Frequency Projected

YEAR Target already Competitor’s of going Annual
Market been to Capacity Supply
study hub
2023 44,086.00 58.20% 25,658.05 43.70% 11,212.57
2024 45,062.00 58.20% 26,226.08 43.70% 11,460.80
2025 46,037.00 58.20% 26,793.53 43.70% 11,708.77
2026 47,013.00 58.20% 27,361.57 43.70% 11,957.00
2027 47,989.00 58.20% 27,929.60 43.70% 12,205.23
Table 7. Projected Annual Supply
The table above shows how the proponent calculated the projected annual

supply. To obtain data for the projected annual supply for the next five years, they

calculated first the based capacity of their direct competitors by multiplying the total

target market by the percentage of customers already been to the study hub (58.2%) to

get director capacity multiplied by the total target market then multiply it by the

frequency of going (43.7%), which is the total customer availed service in Trice a Week.

2.8 MARKETABILITY RATES

Projected
Projected Marketability
YEAR Annual Market Gap
Annual Supply Rates
Demand
2023 17,416.09 11,212.57 6203.52 35.62%
2024 17,801.65 11,460.80 6340.85 35.62%
2025 18,186.82 11,708.77 6478.05 35.62%
2026 18,572.39 11,957.00 6615.39 35.62%
2027 18,957.96 12,205.23 6752.73 35.62%
Table 8. Projected Marketable Rates
 Cozy Connection's Marketable rates are represented in the table above. For the

next five (5) years, both projected demand and projected supply are gradually

increasing; however, projected demand exceeds projected supply. The market gap or

the market availability rate was calculated by subtracting demand from supply.