PANASONIC PRODUCT STRATEGY

Panasonic is a world-renowed Japanese brand founded in 1918 by Matsushita Kōnosuke.

Marketing Strategy of Panasonic analyses the brand with the marketing mix framework
which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing
strategies like product innovation, pricing approach, promotion planning etc. These business
strategies, based on Panasonic marketing mix, help the brand succeed.
The company currently selles products such as:

- Household products

- Kitchen products

- Home entertainment equipment

- Air conditionings & Air solutions

- Equipment to support Health and Beauty

- Landline

- Batteries & Other products

- Service
Panasonic started off with the manufacturing of attachment plug and 2 lighting cluster.
Then moved on to double-cluster socket, bullet-shaped bicycle lamps, electrical
appliances and components like light fixtures and electric irons. Post world war, Panasonic
started its dealings in radio and in 1961, started producing television sets. At present,
Panasonic has a variety of services and products in its portfolio related to electronic goods,
semi-conductors, home appliances and non-electronic services like the home-renovation
services. Product portfolio of the Panasonic brand is broadly classified into following
Business Units:
1. Appliances Company: Televisions, Air Conditioners, Refrigerators, Home and Kitchen
Appliances, Personal Care items etc.
2. Eco Solutions Company: Industrial Lighting and wiring, Energy Solutions, Housing
Development etc.
3. AVC Networks Company: Professional Cameras and Broadcasting recording devices, IT
Solutions etc.
4. Automotive & Industrial Systems Company: Automotive Spares, Infotainment Systems
etc.
5. Other Businesses: Real Estate Development

attachment plug and 2 lighting cluster

double-cluster socket
bullet-shaped bicycle lamps