PREMIUM DRY FRUITS

PARTH MODAK- 28
UMBRELLA THOUGHT + HASHTAG
BUZZ AROUND HAPPIPOLO SNACKS AND
CRICKET

#MATCHKASNACK

CRICKET FANS WITH HAPPILO

HAPPY HAPPILO
SKY KA BREAK BE READY WITH CUSTOMERS
SNACK MATLAB YOUR SNACKS FOR DURING
APNA SNACK - Neil Armstrong
THE MATCH WORLDCUP
BUYER PERSONA
1. Name: Rohit Sharma
2. Age: 34
3. Gender: Male
4. Location: Mumbai
5. Professional: Sales Manager
6. Pain point: As he is in sales he doesn’t eat healthy food while he is at
work and being on field sometimes gets tired sometimes.
7. Interest/Hobbies: Sports
8. Media habits: watching TV, binge watching OTT’s , Instagram and
Facebook
9. Aim in life: Successful individual and a healthy men
10. Social media : you Tube, Instagram, Facebook, Twitter.
11. Purchasing capacity: As self employed with higher income who can
spent
1.5L a month.
12. Dislike: That he can’t have a healthy diet and be a fit and fine
individual.
BUYER PERSONA
1. Name: Hardik Pandya
2. Age: 24
3. Gender: Male
4. Location: Delhi
5. Professional: MBA student
6. Pain point: as a MBA student he doesn't have a diet to follow because
of lectures and college project work
7. Interest/Hobbies: Sports
8. Media habits: binge watching OTT platforms, Instagram, Twitter and
Facebook
9. Aim in life: Successful individual and a healthy men.
10. Social media : OTT platforms, Instagram, Facebook, Twitter.
11. Purchasing capacity: As a student pocket money by parents lower
purchasing power
12. Dislike: That he can’t have a healthy diet and be a fit and fine
individual.
EXTENTION

Surya Kumar Yadav practice session clips with him taking a break and having Happilo premium
dry fruits as a energy snack between his practice.
EXTENTION

A happy family together watching the World Cup match together enjoying Happilo premium dry fruits
as a instant snack for a good family time together.
EXTENTION

A group of friends enjoying the World Cup cricket match enjoying with drinks and Happilo premium
dry fruits snack while celebrating the boundaries and wickets that trilled the match.
EXTENTION

Happilo customers posting selfies with #matchkasnack sharing their experience of the World
Cup matches enjoying Happilo premium dry fruits during match time.
THANK YOU!