Company Introduction:

Chelsea Fabrina is a digital marketer and a web developer started during the
year 2018. At present this company is serving 15 clients in the field of digital
marketing.
Digital marketing:
Digital marketing is a type of marketing which is used globally. It is used for all
products and services either through search engine optimization or social media
marketing. Initially, the products were either marketed directly or indirectly to
the consumers, but since the use of internet has increased tremendously people
prefer marketing their products digitally.
Products offered:
 SEO- Search Engine Optimization
 SEM- Search Engine Marketing
 SMO- Social Media Optimization
 SMM- Social Media Marketing
 Campaigns
SEO stands for Search Engine Optimization. This is nothing but to create traffic
for the website either organic or paid in search engines
SEM stands for Search Engine Marketing where this is a paid marketing from
search engines.
SMO stands for Social Media Optimization where the social media such as
Facebook, Twitter, Instagram and Linked In are used for the growth of the
organization.
SMM stands for Social Media Marketing where the Facebook, Twitter,
Instagram and Linked In are used to promote product or service for free of cost.
SEO Techniques:
There are two types of SEO Techniques like White Hat SEO, Red (Black) Hat
SEO. This explains the do’s and don’ts of SEO.
White Hat SEO:
 SE guidelines
 No deception
  Ensures the SE and user content
 Ensures content for users not for SE
 Quality of websites
 Availability of useful content
Red (Black) Hat SEO:
 Users redirection from SE page
 Different page for SE & visitors
 Invisible content or text, page color, tiny font size, HTML “no frames”
tag
 Repeating keywords in Meta Tag, unwanted keywords to site
 Calculated keywords
 Low quality of sales

This SEO consists of on page optimization and Off page optimization.

The on-page optimization consists of Title tags, H1 tags, Description,
keyword density and keyword placement. This is usually done by the
technical team. The off-page optimization consists of social media, link
building, articles, Blogs/ Forums in order to bring the site on the top.

Keywords:
Keyword is nothing but used by any potential customers in order to find
the product or service. The keyword has got certain rules to be followed
for a digital marketer while creating it. They are:
 Do not use stop words
 Minimum of 4 words minimum of 30 characters to maximum of 70
characters
 Include brand name, product name, price location and sub location
 Use quality words
 Colon, semi colon and comma to be used
 We can include pipe symbol
Content writing:
Content writing is nothing but the form of editing or publishing the content on
Internet. It has got certain rules to be followed like,
 Statement should be in active voice and not in passive voice
  Minimum of 300 up to 600 words is must
 Multiple paragraphs can be used, 30-40-word limit within that paragraph
can be differentiated
 Point wise can be given
 Heading and sub headings can be used
 First line of the keyword has to match the keyword
 5-6 transition words can be included
 Images can be added related to the product/ service branding
 Images has to be renamed
 Product/ Brand name to be given for image
 Links and sub links can be added
 Keyword density to be repeated 3-4 times
 Prefix and suffix
 Avoid using ‘WE’
 Information such as company intro, product info & features,
specifications
 Contact details such as name, address, email Id, website, Phone number,
map location
Contact details:
Name- Chelsea Fabrina
Website- www.xyz.com
Email Id- xyz@gmail.com
Address- 2/34 A, KPR street, ZEE nagar Coimbatore- 641028
Mobile number- 9654712580