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    Introduction to tourism

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    Introduction to tourism

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    16 views16 pages

    Chapter 1 Textbook

    Uploaded by

    Mererai Nabainivalu
    Introduction to tourism

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 16
    | BS y=) aT ee} Bele Teer) Fourth Edition Tourism is global phenomenon tht hos experianced rapid grow in the post 1945 period, partculaly in the developed counties of the ‘wotld. To help explain how, whare ond why tourism hos developed rough he ages, is inpenance ord ignfcanc in madern society, he fs four chop inthis book st the scene 30 that we can begin by Aafiing and uadersonding the glabol phenomenon called tours! 2 Tho fist chapler dicises th vorous problems of defining fowism and the woys in which he study of ori hal uo understand the scale and extent oF the growth in tourism gaboly. Tho ld of sty known af touts is aio inroded To the reader to understand how diferent peopla fom diferent iscinins sty tram Those eter ving been presented, he nex! chopter expands onthe concept che ll historia development of torn, examining some oF the Tocos tho have promoted the growth, expansion and decline of turism in eile ft places ond through dsinet periods of fine. Indaed an historic perspective srsses the dynamic and eveechorging note of fourm ty Nglghing thine ovr which orm on gow ond il subsequanly dedi and relleting changes in consune preferences, valle modes of ravl and Ir alo highligh the theme of continuy end chonge in fous ociy tnd demend. The issues rloing to demand are luther explored in CChopior 3: in partzular how changes in Youram devalopnent can be allied by the dvesiy of social, ezanamic end palit aces tha smargence of compaing esnaons shape foram demand. Understanding ouriem demand inevitably inales some ‘ond the various meawres used by egonizaons, sich os the Wold Tours Organization, in documenting and monitoring the global chenges in tourism. In Chapler 4, the focus shit unraveling how he ingvidal tourist group of tourists decides to purue @fursm experiance, facusing onthe perenial problem facing fourm ‘esecichers and morkairs: what mavates@ our fo rave o a spec dstinaon or plcs® Cenel to this, ‘eecgnas sat hon toeling formacal pods ot ‘eon! oe accompanied by Rede or laer Tht akties ee bel dation toscana wide age ote re Rospiy sone. I's sup hat tre eae rmdil oan bacon a date Bit ss. Teeter et coverage hom ule sos Further Reading Cerna 2011] Masi Torin CAB: Wino sn important par ofthe materi proces for any aiense iment and welled messurenec echaigues and methologes that and accommodate more complex forms of tourism, as Figure 1.5 soggts. Arabs sytem i origi, desnaion and rave route In this conten, he messrenkar of fours furan tours as an eablshed area of tay within the confines of socal selene and managenen disipine In res ton to establishing demand, turam sass andthe sociated challenges and sues inmeasurng tors at -poted in Chapter 3. Yet one ofthe most enduring themes thoashoet ths book and one which affecting all form of ruriam in the way hey ae produced and coosumed by cous nthe wenty-fr century the process 5 shobalzation Globalization and the production and consumption of tourism This chapter has exalted vat our global economic activity anda ache pat oa mach wider proce of globalization, Mecthan (2004) describes the growing importance of the ee globalization” in everyday jnguage sed upon the penile of new economic nde wth lob arte anda peace, shaping out purchase and preferences consis While our dally tives ate lary fixed to the locates we lve, work nd Hay in, lokalizatin ie an international proces which ansends local a natn boundaries esting sn Inernational geographical ene which has eroded the autonomy ofthe aon ste The proces of poblzation has many facet but ts devlopnent sinc the 1980 has een aided by financial dereglion in tan andthe iting of barirs to eapal and pivte enterprise. A example ofthis the turin sector the growin end gs * fang pen and indeed comes | coe coon - ieee ‘Gf operation to where pris are repatriated). The impacto information technology has also made the world 3 tress and do busines with globel sonsumes it the interme: However, loblization fr much more than the To understand tout and globalization in terms of he serve str is hepfl te ntroduce wo terms onsune the destination a pdt, This process requis a complex range of oganiacons| Supply of tourism vo combine in order top fepeiences thatthe tous consumer: Forth slzation means that incessinghy a global bundle! eric and commodities ave purchased. In Teipect‘slobaiation” isan umbrella es to describe a numberof converging cends,parulaly the bility af lege plbal companies fo achieve sconomies of sale and to contol the supply of products 1 ‘St plobtzation where these bundles of services and product are purchased and consumed across she word from the point of origin les. purchase of tvvl) tothe destination, Part ofthe globalization pt Tending tf global andarde and expectations of standards, However, alike glotel manufaccring and production, the production ad c a ibe hcaed inthe cheapest Foeation Iie ca ecnres,nsead tourism i place-specic (the destination I the point of consumption sinuses are crating global forms of tourism production (ie hotel chains and iterated Specific locations, As Ashworth and Page (2011) argue, this s manifest in the pivotal ole of world tourism ‘ics lke London, Farin New York and Rome where global control of capital ows is often located oc Image 1.3), Similar a eponal evel suri activity is intensifying fee teee main regions that dominate El fines and East Ast Pac Tht fern the developed andthe developing worl Underling this elere Contact sa growing dependency betwen the developed and the developing Swords. Where global capital exploits touriam destinations, the local snes and resource base to pri Irom tout the inequalities are Shaw and Willis (2008) point o globalization 3b ing interconnections wich ew across national = sare based the prodiction-consunpion exchange + economic interconnections ~ global ows of apt actives of transnational companies such a multinational hot corporations faba consamerism lobal mt of people for ori or migration ater Shaw and ‘ine 2008: 42 Some ofthe dimensions of globalization in tourism dicusse by Shaw and Willams (2008 ncade + slobalztion of medi images by stlite revision and she item Sich har asited in the promotion of places oa glbalauence ynamic forms of place by tourism agencies through advertng, especial vi he internet rexel promotion by tour operators and anspor the globalization of business migration and the recognition of he nkagebeowsen homeland xd new area nt geterating 3 demand for rave it ns and lates the‘ MeDonalization’ of touism experiences the standardization of he provision hotel and resturant (esr . Poet FLOURE 1.7 oy ce shaping lal tam (evlped rom UN-WTO 201) ‘Ean or companies eal shops and real cues Web Ca Whe Golasnce a seer theme ao sap the cones of hia book. or tam iguc 17 bneden sce ay UNMWTO (201) dpc some ofthese heen shat cr cosa ange of top sobs me Tt fated agenda sch ciate change sd th depen of etal ures ha Ths chop hat oro the conc ied wih the any of ram, highlighig the deep tnt of the subject area ond some of the pencil

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