MG 101 RESEARCH PROJECT

TUTOR: BURIATA TOFINGA

Student Name Student ID

Emosi Seru S11196365

Ai-leen Melissa Joe S11210527

Kelevi Stark S11209355

Penisoni Sulukoso S11198102

Rusula Buretini S11215737

Mererai Nabainivalu S11161367

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 TABLE OF COTENTS

CONTENT PAGE NUMBER

Cover Page 1

Table of Content 2

Introduction 3

Company Background 4

Literature Review 5- 6

Methodology 7

Findings 8

Discussion 9 - 10

Recommendation 11

Conclusion 12

Reference 13

Appendix 14

Introduction

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In order to function and accomplish their purpose and goals, organization’s are grouping that
depends on interactions with other parties and environment, both internally and externally. The
type of environment in which an organization functions is referred to as the organization
environment. The general environment and specific task environment are the two components
that make up the organization environment. The general environment can be thought of as the
external settings in which the organizations functions, whereas the specific environment can be
thought of as an internal settings in which the organization conduct their business. The two main
goals of a corporation are to satisfy customers and deliver high quality goods and services.

Paradise Beverages was founded in Suva, the capital city of Fiji, in August 1957. Paradise
Beverages began producing Fiji Bitter in November 1958, which is today one of the country’s
favourite brewers. The company is publicly traded on South Pacific Stock exchange. Fiji Bitter
was initially available on draft and in 750ml quarts bottles (long neck). They (Paradise
Beverages) started out with just one beer (Fiji bitter) but have since expanded into multimillion
dollar business with many business relationships with foreign organization and supply many
Fijians with their 16 different brands of beer, ready to drink beer and spirits produced in their
breweries in Suva and Apia (Samoa) and Lautoka distillery. Paradise Beverages has adapted to
the shifting market conditions throughout the past 64 years with the use of cutting-edge
technologies, new customer tastes and innovation that aspire to sustainable profits for all
stakeholders.

BACKGROUND

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Paradise Beverages was selected with respect to the study’s subject because of the following
reasons:

 Paradise beverages (Fiji) Limited formed a new vision to be known as the best work on
research topic, producing drinks and highest calibre and positively impacting the markets
in which the company’s operates.
 Paradise Beverages practices the external and internal environment management that
boosts the success the company.
 Through the intellectual assets organization’s assets, organizations performances also
influence the outcome of services quality. Without intellectual asset, Paradise Beverage
(Fiji) Limited revenue’s will progressively diminish along with that their partners.

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 LITERATURE REVIEW

General Environment and its effects on Paradise Beverages

The general environment is any factor that disseminates issues that could challenge the functions
of a company. It is important to understand that the general environment is pivotal in modifying
the company's roles and responsibilities in relation to the factors that hinder any form of activity
undertaken by the company. In the year 2016, the country was struck by a destructive Category 5
tropical cyclone, Winston, which affected the company "Paradise Beverages" in all areas,
including its production, demand, and sales rate, which triggered a decrease in economic returns.
According to Mike Spencer, the general manager, natural events such as a cyclone can damage
most of the facilities in the breweries in Fiji and even in Apia, Samoa. Such events can lower
production for more than 7 weeks, and the company had to get back on its feet to be able to meet
the growing demand for beverages in Fiji.

Approaches to address General environment which affects company’s structure and

Performance

Amidst the global pandemic (COVID-19), which affected the company in many ways, it has
contributed negatively to the structure and performance of the company. When there was an
outbreak of the disease, there were numerous laws made in the country to help protect the
wellbeing of the people. This meant that hash decisions were required to be enforced for the
betterment of the people and to reduce the surge in COVID cases throughout the country. The
government of the day implemented a law that stated that all business operators should close
their operations for almost 3 months, which affected the performance and demand for beverages.
Similarly, another law that was implemented after 3 months was the reduction in hours of
operation and the reduction in number of employees, which caused terminations and layoffs for
some employees due to the lack of a CEO to run the company. In mid-2020, stakeholders also
regulated hygiene practices such as the compulsory wearing of masks and social distancing in
work environments, which affected the structure of leadership and the development of
performance that was required to meet the company's standards and expectations.

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Influence of Culture in Leadership

Organizational structure is basically the founding values and principles that the company sets in
order to motivate and encourage its employees to achieve in the duration of their work. The
organization's culture would mean the spiritual encounters or cultural practices that embody the
company. For instance, Paradise Beverages is a company that is built upon the principle of
customer satisfaction and is driven to engage employees in social events that can build up
potential character and relationships. The company provides annual bonuses and events that
engage the employees and encourage them to actively participate in any event that promotes
leadership traits in employees. The company focuses on awarding "Employee of the Month" as
an initiative to encourage positivity and strategic efforts amongst them.

Strategies implemented to reduce the effects of Covid 19

Subsequently, COVID-19 has affected business operations in many parts of the country, and this
has been seen as a negative sign for the economic development of our country. The company has
implemented some key efforts to combat the pandemic and will continue to operate amidst it.
Firstly, "Health and Security" as a major concern for the company in ensuring that hygiene
practices are conducted in the work environment, which includes the wearing of masks, proper
sanitation, and social distancing. Another approach that Paradise Beverages has implemented is
the "communication and recovery plan." As the company grapples with COVID 19, it must have
a plan that engages with its suppliers and distributors on alternative ways to ensure that their
products are sold to people according to their needs and appropriating the rules and regulations
put up by the government.

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METHODOLOGY

The research report’s data was gathered using the following techniques:

 PRIMARY METHOD

QUESTIONNAIRES

To focus on the research issue of the organization’s external and internal environment and the
impact of Covid-19 that affects the company’s performance, a total of ten (10) questionnaires
were given out to Paradise Beverages. The survey result were gathered and examined after three
(3) days.

 SECONDARY RESEARCH

INTERNET RESEARCH

The internet was utilized to compile data about the study’s subject and to learn more about the
organization. Later, the data was added to the research report.

LIBRARY RESEARCH

To gather information on the study report’s keywords, library books were employed.

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FINDINGS

1. Does Culture affect the Leadership Structure

QUESTION 3

30%

YES NO

70%

For businesses to function effectively, they must establish settings where their staffs are inspired
to produce exceptional result. Organizational culture is regarded as one of the essential elements
that facilitate the operation of enterprises since it aids in the creation of a shared vision of goals
and objectives. The above graph shows that more than half (70%) of the employees of Paradise
Beverages agreed that surely culture affects the leadership structure, and the other 30% of
Paradise Beverages employees stated that they did not agree that culture can affect leadership
structure. Some employees responded that positive leadership can be notably hampered by bad
cultures because managers with invested interest in the old culture finds it difficult to adapt the
changes present in the modern workplace that try to sabotage initiatives.

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DISCUSSIONS

Millions of people appreciate the alcoholic beverage that Paradise Beverages produce and sells
in Fiji and Samoa. Paradise Beverages is a leading local manufacture and is among the Pacific
region’s largest local employers. In total the company employs 400 workers working at the four
(4) locations in Samoa and Fiji. Paradise Beverages (Fiji) Limited’s parent business is Coca-Cola
Amatil (Fiji) Limited, which owns the majority of its shares (89.59%). The vision and mission of
paradise Beverages is to reflect and scope of operation and interact with the customers to foster
an emotional connection. Also to be known as the best place to work, producing drinks of the
highest caliber while positively impacting the industry and the market in which Paradise
Beverages operates.

The Covid -19 pandemic has had a significant impact on Fiji, one of the Fiji’s top producers of
alcoholic beverage (Paradise Beverages). Since, production of some of the well- known brands,
like Fiji Bitter and Fiji Gold, has decline, Paradise Beverages management has made the
decisions to alter the focus of their Rum Company Limited of Fiji towards the production of
hand sanitizer in order for the company to maintain jobs for the workers while simultaneously
assisting the government during Covid-19 pandemic. Paradise Beverages responded to the issues
of Covid-19 in April , the manner of instilling protecting the public by enhancing cleanliness and
safety procedures and raising awareness on social distancing. For businesses to function
effectively, they must establish settings where their staffs are inspire to produce exceptional
result. Organizational culture is regarded as one of the essential elements that facilitate the
operational of enterprises since it aids in the creations of a shared vision of goals and objectives.
Positive leadership can be notably hampered by bad cultures because manager with vested
interest in the old culture find it difficult to adapt the changes present in the modern workplace
that try to sabotage initiatives.

In addition, the structure of the leadership within Paradise Beverage Fiji is diversity of thinking,
welcoming behaviors and leadership, active learning and effective communication, these goals
have created to represent the expectations of the stakeholders, including the employees partners,
communities, customers and investors. They are aligned with and integrated into the largest
business strategies to produce log-term sustainable business value. Paradise Beverages deals with
diversity of races, gender, orientation and beliefs that making the employees from different
backgrounds to work together more successfully from those of the same background because
they bring distinct method to create and viewpoints to the creation of solutions, therefore, the
company makes the job posts more inclusive with diverse interviews as the interview panel and
the company challenge employees to improve, to honor accomplishments and the effort that went
into earning them. If no improvement has been seen supervisors of the company should
challenge teams to find why. Paradise beverages has provided many programs with sponsorship
to enable the development of the community one of those many programs is Leadership Fiji,
where young leaders are educated and nurtured for future organization.

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Moreover, Paradise Beverages Fiji key factors that lead the company to success is having a code
that demonstrate behaviour its very consistent with the company’s value, having a safe lawful
and diverse industry. Employees and managers of Paradise Beverages Fiji have the authority to
identify and resolve risks to human rights within the course of their employments. Paradise
Beverages industry having a safe and health workplace, providing subsidies to employees in
order to produce more goods and services. Another key factor that boost Paradise Beverages to
success is dedicating staffs, clients with consideration, justice that never accept unscrupulous
business method that may causes fraud and corruption. Since, Paradise Beverages Fiji produces
alcoholic beverages it is designed to adhere to all relevant laws, codes of conduct to fulfil the
legal obligations for health and safety issues. Some policies that the company deals with related
issues is to create and maintain a workplace free from hazards to health and safety, including
secure building and workstation. To guarantee that employees can do their responsibilities
professionally and safely, give the required knowledge, training, teaching and supervision.

To conclude, Paradise Beverages Fiji business in a variety of regions throughout the Pacific and
Oceania, bringing life to life our excellent brands for all communities and events. We have focus
but a global scope.

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RECOMMENDATIONS

The following advices can be listed upon the completion of this research report:

 Companies like Paradise Beverage should educate their staff on the new technique for
developing a new flavour brand when introducing a new alcoholic beverage.
 Paradise Beverage company should also educate their staff on the new uses of technology
as it emerges for the mixture of a new brandy.
 Create creative activities for employees to participate in outside of business hours so they
feel comfortable working for the company.

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CONCLUSION

In summary, Paradise Beverage is expanding and is a monopolistic corporation that operates

throughout Fiji in both rural and urban areas as well as on the global market. In November 1958,
Paradise Beverages began manufacturing beer. Today with more than 16 brand of alcohols,
ready to drink and spirits produce and its breweries Paradise Beverage can bow proudly claim
the force behind Fiji loved beverage portfolio. The three main critical indicators for the
perception are training new hires in cutting – edge technology, motivating strategy, identifying
the company’s strength and weaknesses and giving customers improved network coverage that
practices the external and internal environment management. It suspended operation for six (6)
weeks and loss a half a year of commerce. Even if all of these results have been provided, there
is still a chance that there may have been a mistakes as the survey was not distributed using the
correct methodology. However, Paradise Beverages has problems as well facing Covid-19
outbreak, but the stakeholders collaborate to find solutions.

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REFERENCE

 https://www.cocacolaep.com/paradise-beverages/

 http://www.ath.com.fj/

 Slack, N. J., & Singh, G. (2020, February 21). The effect of service quality on
customer satisfaction and loyalty and the mediating role of customer satisfaction:
Supermarkets Fiji. 32(3), 543-558. 
https://www.emerald.com/insight/content/doi/10.1108/TQM-07-2019-0187/full/html

 Anish Chand, ( 25th August, 2020) Fiji Times

Grimsley, S. (2021, July 9). study.com. Retrieved from study.com:

https://study.com/academy/lesson/open-system-in-management-definition-example-
quiz.html#:~:text=In%20management%2C%20an%20open%20system,and%20out%20to%20the
%20environment.

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APPENDIX

RESEARCH TOPIC QUESTIONNAIRE

1. What is the Vision and Mission of the company?

2. What companies do you work with as partners and suppliers?

3. Does culture affects the leadership structure?

4. Can you identify some key factors that lead the company to success?

5. Can you outline some policies in place in your company that deals with the health related
issues?

6. Outline the structure of leadership within the organization?

7. How does the company deals with diversity of races, gender and beliefs?

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