IMMACULATE CONCEPTION

POLYTECHNIC
SENIOR HIGH SCHOOL
Marian Road, Poblacion, Sta.Maria, Bulacan
 

QUIZ 1

Name: ANTIPOLO, LARA NICOLE N. Date: FEBRUARY 18, 2023

Section: ABM 11-9 ST. CLAIRE Score:

TEST I. Answer the following questions.

1. Explain briefly whay is marketing is not just mere selling?
Marketing is not just mere selling; it also focuses on increasing customer satisfaction,
promoting goods and services, and providing after-sales services. It involves knowing your
customer’s needs and wants and you will do several steps to achieve their satisfaction and
receive good feedback. It also talks about the investor and owner’s money.

2. Discuss the concept of utility by using a specific product or service.

The total satisfaction or value gained from consuming a specific product or service is
referred to as utility. Utility values are important in understanding why different goods
have different costs and levels of demand. Products with higher utility are typically in
higher demand, allowing them to command higher prices.

3. Explain how marketing has evolved from production to product to- selling orientation.
Production orientation was the prevailing manufacturing orientation until machines
were introduced to reduce costs, allowing prices to be cut and profits to be made. A product
orientation is a view that an ideal product can be produced that will have all the features
any potential customer wants, but it increases the price of the product and does not allow
for the different needs and circumstances of consumers. Selling orientation is based on
assumptions that customers will be persuaded by hard-hitting sales techniques, and success
comes through aggressive promotional techniques.

II. Identify the marketing approaches being described in the statements.

SOCIAL MARKETING 1. This approach is used mainly for promoting advocacies and raising
awareness or critical issues.
RELATIONSHIP MARKETING CONCEPT 2. This approach focuses on establishing lasting
relationships with customers and suppliers.
MARKETING CONCEPT 3. This approach cam about due to the shift from a seller’s market to
a buyer’s market.
SOCIETAL MARKETING CONCEPT 4. This approach prioritizes society’s long-term
interests in the creation of goods or services.
SELLER’S MARKET 5. This is economic situation wherein there are many buyers for a limited
number of goods and services available in the market.
III. Answer briefly the following questions
1. In the marketing concept, why is the buyer’s market preferred over the seller’s market?
The buyer’s market is preferred over the seller’s market because they have more
supplies and lowering costs, resulting in more purchasing power than the sellers. In this
concept, the consumer has more advantages than the sellers such as the seller prioritizing
the buyer’s preferences, various choices, supply exceeding demand, and getting discounts.

2. How can a company build and maintain customer loyalty based on their relationship marketing
concept?
The company can build and maintain customer loyalty based on their relationship
marketing concept by giving them a discount and rewards. Giving discounts to your
customer provides a monetary gain, an incentive to encourage consumers to purchase the
product and do it again and again, resulting in them being loyal customers. Also, we partner
with other companies or create a new product to have a new item your customer buys. You
need to know what they want and need to be able to satisfy them.