IMMACULATE CONCEPTION

POLYTECHNIC
SENIOR HIGH SCHOOL
 
Marian Road, Poblacion, Sta.Maria, Bulacan

LEARNING TASK NO. 1

Name: ANTIPOLO, LARA NICOLE N.

Date: JANUARY 27, 2023
Section: ABM 11-9 ST. CLAIRE Score:

I. Identify the terms being described in the statements

FORM UTILITY 1. It refers to the conversion of raw materials into products that suit the
preferences of consumers so that they do not have to create their desired products themselves.

SALES CONCEPT 2. It is a traditional approach wherein the sales force has to entice consumers to
purchase goods or services

MARKETING 3. It is defined as the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners
and society at large

EXCHANGE 4. It is the process of offering something to another and then offering something in return
PRODUCT CONCEPT 5. In this approach, it is believed that a product should be high quality or
excellence and with innovative features

II. Identify the C of Marketing in each statement.

COMMUNICATION 1. A marketing organization must have a positive, long-lasting relationship with

its customers because they constantly look for cues provided by the organization as they make their
purchase decision.

CROSS-FUNCTIONAL CONTACT 2. A marketing organization cannot work alone without the

support and assistance of other departments.

COMPETITIONS 3. A Marketing organization should know the competitor’s strength and

weaknesses and determine the best way to respond

CONSUMER CONTENT 4. A marketing organization must keep customers informed about what
they offer and always be in constant contact with them

COMPANY CAPABILITIES 5. A marketing organization need to strengthen their

capabilities in production and operations to develop and produce goods that will meet
consumer’s need