Submitted To

Business 2019
INTERNATIONAL SCHOOL OF MANAGEMENT AND TECHNOLOGY
GAIRIGAUN, TINKUNE, KATHMANDU
NEPAL
SUBMITTED BY
PRABESH KALIKA
Business
THIRD SEMESTER
‘D’
2019
SUBMITTED TO
Mr. Nirajan Rijal
Prabesh Kalika (HND/ Third Semester) 1

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Contents
Part 1: .................................................................................................................................................... 4
Introduction .......................................................................................................................................... 4
About Scenario ..................................................................................................................................... 4
Conclusion .......................................................................................................................................... 13
Part 2 ................................................................................................................................................... 14
Introduction ........................................................................................................................................ 14
Business intelligent and it’s tools ...................................................................................................... 14
History of Business Intelligence ........................................................................................................ 15
Goals of Business Intelligence ........................................................................................................... 15
Business Intelligence tools ................................................................................................................. 15
Comparison between operational, tactical and strategic levels for supporting organizations ... 18
Conclusion .......................................................................................................................................... 21
Part 3: Prepare a report which includes the followings. ................................................................ 22
Content ................................................................................................................................................ 23
Title...................................................................................................................................................... 23
Introduction ........................................................................................................................................ 23
Business Intelligence .......................................................................................................................... 24
Importance of Business Intelligence ................................................................................................. 24
Concept of Business Intelligence ...................................................................................................... 24
A specific example for the concept of Business Intelligence with its reference ............................ 25
Tools and techniques associated with Business Intelligence .......................................................... 26
Techniques of Business Intelligence ................................................................................................. 27
About the Scenario ............................................................................................................................. 28
Appsheet.............................................................................................................................................. 29
Design of apps of Kalika IT Solution ............................................................................................... 30
Critical review of the design.............................................................................................................. 37

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Business intelligence tools can contribute to effective decision-making ....................................... 38
Business Intelligence tools ............................................................................................................. 38
Merits of business intelligence in company .................................................................................. 38
Legal issues involved in the secure exploitation of business intelligence tools. ............................ 39
Securing data from hackers .......................................................................................................... 39
Company are liable to customer if data gets loss ............................................................................ 40
Conduct small survey to identify specific examples of organizations that have used business
intelligence tools to enhance or improve their operations .............................................................. 40
Organizations use business intelligence to extend their target audience ...................................... 41
Conclusion .......................................................................................................................................... 43
Bibliography ....................................................................................................................................... 44
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Part 1:
Examines business process and supporting processes using specific examples
Shows the differentiate between unstructured and semi-structured data
evaluates the advantages and disadvantages of using application software for business process
Introduction:
In this Part 1, I am going to consider the ‘Business Process’ and ‘Supporting Processes’ along with their
examples. To know the Business process and supporting process in an organization I have shown the
data flow diagram to know the process properly. According to the Scenario, I am founder as well as
Business Analyst of Kalika IT Solutions, I should have knowledge about data and their types structured
data, unstructured data and semi-structured data. SO, I am going to consider the unstructured data and
semi-structured data. In last, I am going to consider the benefits and drawbacks of using application
software as a mechanism for business processing along with its advantages, disadvantages, benefits and
uses.
About Scenario
Suppose you own a Company, company can be of any types i.e. Manufacturing Company, IT Company,
and Airlines Company etc. You are founder as well as Business analyst of your company. Now, your
small company is experiencing tremendous growth and there are lots of data. Data can be structured,
semi structured and unstructured. Now, being business analyst you have to manage data using different
business intelligence tools so that you can take decision effectively. Furthermore, there may be a lots of
projects or tasks in your company. You may want to track records of every employee and progress of
projects and tasks. So, for this you need to develop Business Intelligence tools or application or
programs which can solve specific problem of your project.
But, before designing any tools / application / program, you may want to conduct small scale research
to identify other organizations that have used business intelligence to improve their operation. And, one
of the most important things is to determine whether your designed tools are user friendly or not. So,
you may need to customize that tool too.
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Conclusion
Hence In this Learning outcome, I have described the business process and supporting process. For
understanding business process and supporting process I have given the data-flow diagram with
examples. I have described the unstructured data and semi-structured data which is helpful for every
organization for the proper development an organization. I have used an MS. Excel for BI analysis
which is very helpful application software. I have described about the advantages, disadvantages,
limitation and uses of using Excel as in BI.
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Part 2
compares the different types of support available for decision making at varying levels within an
organization.
justifies the key features of business intelligence functionality with reference to specific examples.
Compares and contrasts different information systems and technologies that can be used to support
organizations at operational, tactical and strategic levels.
Introduction
In this Part 2, I am going to consider about the decision making process and the comparing the different
types of support available for decision making at varying levels within an organization. I am going to
consider about the function of business intelligence and listed the main features along with their
specific example. According to the Scenario, I am founder as well as Business Analyst of Kalika IT
Solutions, I should have knowledge about the information systems and technologies to support my
organizations and I have compare and contrast the different information systems and technologies that
can be used to support organizations at operational, tactical and strategic levels.
Business intelligent and it’s tools

Prabesh Kalika 2019/7/10
Over the past decades, business intelligence has drawn considerable attention from both academic and
practitioner communities. It is one of fastest growing software sector and software vendors are rapidly
developing multiple BI tools to support the growing data analysis needs to the organization. It is used
to analyze large amounts of diverse business data to help organizations convert large amount of raw
data into meaningful information to support sound and timely decision making. It help to identify
different types of trends within business or markets, or help to create competitive advantages over the
competitors whose information is limited. All of these benefits can be realized on both the macro and
micro level when properly aligned with business objective and systems. Traditionally, BI tool focus
on presenting and analyzing historical data from different types of system stored in SQL. It helps for
the better-informed decisions backed up with accurate data. It will ultimately help them spot the
business opportunities, cut costs or identify processes the need reengineering. The emergence of the
data warehouse as repository, advances in data cleansing, increased capabilities of hardware and
software, and the emergence of the web architecture all combine to create a richer business intelligence
environment than was available previously. The need to be develop BI tools for its acquisition,
integration, cleanup, search, analysis and delivery.
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Keywords: practitioner communities, advances in data cleansing, emergence of the web architecture
History of Business Intelligence

It was first used as it is today by Howard continue to do so. As core features like
Dresner in 1998. He defined as the “concept reporting and analytics are becoming
and methods to improve business decision commoditized vendors are looking at other
making by using fact-based support systems.” features to differentiate themselves. Likewise,
In the first stages of Business intelligence, IT as the business environment changes, so the
teams ran reports and queries for the business requirements organizations have for the
side, through today’s systems are focused more business intelligence applications.”
on enabling self-service intelligence for
(Fields, 2015)
business users. “As with any technology offers
the vendors have evolved over time and
Goals of Business Intelligence

Why do companies use business intelligence? need without having to go first through the IT
“The primary goal is stay ahead of the department or specifically designated data
competition and make the right decision at the scientists. The requested report and then wait
right time. Those decisions can made around for it to be created, the user can log into the
pretty much aspect running the business. It is business intelligence application and view all
designed to put information in the hands of the critical information presented in way that
business user. Organizations are required to doesn’t take specialist to understand.”
make decisions at an increasingly faster pace,
(Fields, 2015)
so today’ business intelligence tools help
decision makers access the information they
Business Intelligence tools

“The types of application software that collect information primarily through queries. These
and process large amount of unstructured data tools also helps prepare data for analysis so that
from internal and external systems, including you can create reports, dashboards, and data
books, journals, document, health records, visualizations. The results give both employees
images, file and other business sources. BI and managers the power to accelerate a
tools provide a way of amassing data to find improve decision making, increase operational
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Efficiency, pinpoint new revenue potentials, operational Bi etc. it can also include data
identify market trends, report genuine KPIs and visualization software for designing charts, as
identify new business opportunities. Reporting well as tools for building BI dashboards and
business data, business intelligence tools can performance scorecards that display business
combine a broad set of data analysis metrics and KPIs to bring company data to life
applications including ad hoc analysis and in easy-to-understand visual.” (Microsoft.com,
querying enterprise reporting, online analytical 2019)
processing (OLAP), mobile BI, real-tie BI,
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Comparison between operational, tactical and strategic levels for supporting organizations
Fig: comparison between Strategic planning, Tactical Planning and Operational Planning
Strategic Planning
It is an organization process of defining its strategy, or direction and making decisions on allocating
its resources to pursue this strategy. It deals with the whole business, rather than just an isolated until,
with at least one following three key questions:
 What do we do?
 For whom do we do it?
 How do we excel?
For example, the first and third questions are those that motivate an acquisition. Acquisitions are thus
strategic choices. Typically strategic choices look at 3 to 5 years, although some extend their vision to
20 years (long term). Because of the time horizon and the nature of the questions dealt, mishaps
potentially occurring during the execution of a strategic plan are afflicted by significant uncertainties
and may lie very remotely out of the control of management (war, geopolitical shocks, etc.). Those
mishaps, in conjunction to their potential consequences are called “strategic risks”. Untapped
Opportunities can also be seen as strategic risks, but in this post we will not analyze those upward-
risks aspects. (riskope.com, 2014)
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Tactical Planning
“A short range planning emphasizing the current operations of various parts of the organization. Short
Range is generally defined as a period of time extending about one year or less in the future. Managers
use tactical planning to outline what the various parts of the organization must do for the organization
to be successful at some point one year or less into the future. Tactical plans are usually developed in
the areas of production, marketing, personnel, and finance and plant facilities. Because of the time
horizon and the nature of the questions dealt, mishaps potentially occurring during the execution of a
tactical plan should be covered by moderate uncertainties and may lie closer to the control of
management (next year shipping prices, energy consumption, but not a catastrophic black-out, etc.)
than strategic ones. Those mishaps, in conjunction to their potential consequences are called “tactical
risks”.” (riskope.com, 2014)
Operational Planning
It is the process of linking strategic goals and objectives to tactical goals and objectives. It describes
milestones, conditions for success and explains how, or what portion of, a strategic plan will be put
into operation during a given operational period.
An operational plan addresses four questions:
 Where are we now?

 Where do we want to be?
 How do we get there?
 How do we measure our progress?
“Operational risks are those arising from the people, systems and processes through which a company
operates and can include other classes of risk, such as fraud, legal risks, physical or environmental
risks. Operational risk are those resulting from inadequate or failed internal processes, people and
systems, or from external events (man-made or natural hazards). A tailings dam failure, an open pit
slide, a black-out (man-made or natural external hazard), and explosion in a processing plant are all
operational hazards generating operational risks.” (riskope.com, 2014)
Key features of BI
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PRABESH KALIKA (HND / Third Semester)
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The most important of business intelligence is given below:

1. Ranking Reports
It let you easily view the best and worst-performing facets of your business, from products to
marketing campaigns to salespeople. You can view rankings across multiple dimensions and specify
various criteria to focus your results.
2. What-if Analysis:
If you’re curious about how a future decision will affect your business, you can run a “what-if
analysis using past data to predict the potential impacts. Tools for what-if analyses give you an
objective view of the risks and rewards involved in each potential decision, and allow you to plan
better for the future.
3. Executive Dashboards
Executive dashboards give your organization’s leaders a real-time overview of your business in the
form of graphs, charts, summaries and other information reports. They allow your company’s
executives to make smarter, faster and better decisions.
4. Geospatial Mapping
Applications using location intelligence can take your information and transform it into graphical
and cartographic representations, simplifying your geographical data. At a glance, judging which
regions are performing better than others — and which ones need particular attention — becomes
much easier.
Example for the key features of Business Intelligence
Fig: Cross platform BI Application
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Mobile computers (smartphones/tablets) will saturate markets in the U.S. and the developing
worlds in record time-- faster than any other technology in history. As a result of this growing
mobile trend, modern BI solutions must create applications that instantly adapt to any platform.
Conclusion
At the result, we have find the importance of business intelligent and its tools. Decision making process
and the comparing the different types of support available for decision making at varying levels within
an organization. I am going to consider about the function of business intelligence and listed the main
features along with their specific example. I should have knowledge about the information systems
and technologies to support my organizations and I have compare and contrast the different
information systems and technologies that can be used to support organizations at operational, tactical
and strategic levels. The features of Business Intelligence is properly discussed with example.
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Part 3: Prepare a report which includes the followings.

Section1
o In order to determine (establish) the concept what business intelligence is, illustrate the
concept with reference to specific examples. And, list out tools and techniques associated
with it.
o Design a business intelligence tools/apps/program that can perform specific task to
support problem solving or decision making for your organization. Ensure how the
design is user friendly and has a functional ability.
o Write a few concluding paragraphs to provide a critical review of the design.
Section 2
o Discuss how business intelligence tools can contribute to effective decision-making.

o Explore the legal issues involved in the secure exploitation of business intelligence tools.
o Conduct small survey to identify specific examples of organizations that have used
business intelligence tools to enhance or improve their operations.
o Evaluate how organizations could use business intelligence to extend their target audience
Business Intelligence and its tools
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Content
Title ………………………………………………………………………………………………….
Introduction…………………………………………………………………………………………..
Recommendation…………………………………………………………………………………….
Conclusion……………………………………………………………………………………………
Title
The perfect title for the report according to the scenario is “Business intelligence and its tools” which
is very suitable for doing research and prepare report on it.
Introduction
In this Part 3, I am going to determine or establish the meaning of business intelligence and the concept.
To understand the business intelligence properly I have given specific examples also listed with the
tools and techniques which are associated with it. I have designed business intelligence apps which
can perform specific task to support problem solving or decision making for organization. I have
designed in such way that the every employee can control and operate it properly. It is also user friendly
and has a function ability. I have also described about the critical review of design given by the
employee. Business intelligence tools can contribute to effective decision-making process.
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The legal issues involved in the secure exploitation of business intelligence tools. Small survey should
be done for identify specific examples of organizations that have used business intelligence tools to
enhance or improve their operations. Organizations could use business intelligence to extend their
target audience.
Business Intelligence
“It is a technology-driven process for analyzing data and presenting actionable information to help
executives, manager and other and corporate end user make informed business decisions. BI
encompasses a wide variety of tools, applications and methodologies that enable organizations to
collect data from internal systems and external sources, prepare it for analysis, develop and run queries
Against that data and create reports, dashboards and data visualizations to make the analytical results
available corporate decision-makers, as well as operational workers.” (Rouse, 2019)
Importance of Business Intelligence

 Accelerating and improving decision-making, optimizing internal business processes,
increasing operational efficiency, driving new revenues and gaining competitive advantage
over business rivals.
 It helps to identify the market trends and spot business problems that need to be addressed.
 It can improve efficiency within your organizations and as a result and increase productivity.
Concept of Business Intelligence

 To improve Efficiency
One of the most important reasons why you need to invest in an effective business intelligence
System is because such as system can improve efficiency within your organization and as a
result, increase productivity. You can use business intelligence to share information across
different departments in your organizations. This will enable you to save time on reporting
processes and analytics. Information sharing also saves time and improves productivity.
 To improve Visibility
If you want to improve your control over various important processes in your organizations,
you should consider investing in a good business intelligence system. Business intelligence
software will improve the visibility
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 Benchmarking is more accurate

“By working with BI-based key performance indicators (KPIs), you will gain the ability to set
actionable goals. In turn, this will accelerate your overall success by helping you to formulate
strategies more effectively and work towards essential benchmarks more efficiently. By
choosing and setting the right KPI template for your business, you will be able to evaluate your
goals and progress on a deeper and more accurate level.” (Durcevic, 2019)
A specific example for the concept of Business Intelligence with its reference
 They prevent you from drowning in data
The fact is, without business intelligence, you risk the very real possibility of drowning the
data. According to Cloud Tweaks in 2015 “there were 2.5 quintillion bytes of data produced
daily. Do you know how much a quintillion is? It’s a 2.5 followed by 18 zeros. We have already
entered the Zettabyte era, also mentioned as one of our tech buzzwords for 2019, and for scale,
in 2012, the entire Internet only contained ½ of one zettabyte in data.”
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“Depending on how you see it, this incredible amount of data is either a huge headache or the world’s
greatest opportunity. On the one hand, there’s more possible useful information points out there than
ever before. But, on the other hand, there’s much more noise standing in the way of you finding that
useful signal than ever before.” (Durcevic, 2019)
Tools and techniques associated with Business Intelligence

The tools associated with business intelligence are given below;
1) MODLR
“It is a secure cloud-based platform, offering a range of features tailored to your corporate
performance needs.” (guru99.com, 2019)
Features
 One united platform enabling real-time edits and audit reporting, to vie which users changed
what and when.
 Rapid reporting using our Natural Language Processing technology in MODLR’s Discovery
Dashboards.
 Unique solutions and features tailored to your business.
 Streamlining of financial process including budgets, forecasting and planning.
2) Yellowfin BI:
“It is a business intelligence platform. It is a single integrated solution developed for companies
across varying industries. It also makes it easy to access, monitor and understand data”.
(guru99.com, 2019)
Features
 It allow faster, smarter collect0ive decision-making.
 Access dashboards from anywhere: webpage, company intranet, wiki, or mobile device.
 This Bi tools also supports business-making process.
 Mapping mobile BI like features helps user to access and monitor business-related data.
3) Oracle BI Standard Edition One
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“It is an application that offers integrated, end-to-end Enterprise Performance Management

System. It is an integrated query, reporting, analysis, alerting, data integration and management
tools.” (guru99.com, 2019)
 Blend all types of local and corporate data
 Faster query performance
 Improve performance for mash-up data
 Get unique insights by creating rich data mash-ups.
 Create mobile analytical apps without writing a single line of code.
Techniques of Business Intelligence

1) Data Visualization
“When data is stored as a set or matrix of numbers, it is precise but difficult to interpret. For
example, are sales going up, down or holding steady? When looking at more than one
dimension of the data, this becomes even harder. Hence the visualization of data is a convenient
Way to immediately understand how to interpret the data.” (dataintegration.info, 2018)
2) Data mining
“It is a computer supported method to reveal previously unknown or unnoticed relations among
data entities. Data mining techniques are used in a myriad of ways: shopping basket analysis,
measurement of products consumer buy together in order to promote other products: in the
banking sector, client risk assessment is used to evaluate whether the client is likely to pay back
the loan based on historical data: in the insurance sector, fraud detection based on behavioral
And historical data: in medicine and health, analysis of complications and or common diseases
may help to reduce the risk of cross infections.” (dataintegration.info, 2018)
3) Reporting
“Design, Schedule and generation of the performance, sales, reconciliation and savings reports
is an area where BI tools help business users. Reports output by BI tools efficiently gather and
present information to support the management, planning and decision making process. Once
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the report is designed it can be automatically send to a predefined distribution list in the
required form presenting daily/ weekly/ monthly statistics.” (dataintegration.info, 2018)
4) Statistical Analysis:
“It uses the mathematic foundations to qualify the significance and reliability of the observed
relations. The most interesting features are distribution analysis, confidence intervals (for
example for changes in user behaviors, etc.). Statistical analysis is used for devising and
analyzing the results from data mining.” (dataintegration.info, 2018)
Design a business intelligence tools/apps/program that can perform specific task to support problem
solving or decision making for your organization. Ensure how the design is user friendly and has a
functional ability.
About the Scenario

You own a Company, company can be of any types i.e. Manufacturing Company, IT Company, and
Airlines Company etc. You are founder as well as Business analyst of your company. Now, your small
company is experiencing tremendous growth and there are lots of data. Data can be structured, semi
structured and unstructured. Now, being business analyst you have to manage data using different
business intelligence tools so that you can take decision effectively. Furthermore, there may be a lots
of projects or tasks in your company. You may want to track records of every employee and progress
of projects and tasks. So, for this you need to develop Business Intelligence tools or application or
programs which can solve specific problem of your project.
But, before designing any tools / application / program, you may want to conduct small scale research
to identify other organizations that have used business intelligence to improve their operation. And,
one of the most important things is to determine whether your designed tools are user friendly or not.
So, you may need to customize that tool too.
Technology used in developing app
1. Appsheet
2. Googlesheet
Software used in developing apps
1) Office 365
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2) Google Drive
Appsheet
It provides no-code application development platform that allows users to create mobile, tablet, and
web application using data sources like Google Drive, DropBox, Office 365, and other cloud based
platform and database platforms. It can be utilized for a broad set of business use cases including
project management, customer relationship management field inspections and personalized reporting.
Fig: Appsheet
It allows users to create mobile apps from cloud-based spreadsheets and database. Apps can be created
directly as an add-on from spreadsheets platforms like google sheets. It is available from both a self-
service model and a corporate licensing model for larger organizations with more governance, data
analytics and performance options.
Googlesheet
It is a spreadsheet program included as part of a free, web based software office suit offered by google
within its google drive service. The service also includes google docs and google slides, a word
processor and presentation program reflectively. It is available as a web application, mobile app for
Android, IOS, Windows, Blackberry and as well as desktop application.
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Fig: Google Sheet
It is available as web application supported on Google Chrome, Mozilla Firefox, Internet Explorer,
Microsoft Edge and apple Safari web browser. Users can access all spreadsheets, among other files,
collectively through the google drive website.
Design of apps of Kalika IT Solution
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This is the info page where is the diagram. We should built details table for including the information
of the company. The blue box shows the details about the employee of the company and they are
link with Map, View and Chart by name which means they can be changeable by user and the user
should add the details of the employee.
This is the details phase where we built table where we put the name, address, post and address etc.
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When we put the information on it than the security, storage terms should be managed properly. All
the policy which is applicable for the user should be managed from here.
This is the details phase where we built table where we put the name, address, post and address etc.
When we put the information on it than the security, storage terms should be managed properly. All
the policy which is applicable for the user should be managed from here.
This is the primary views. It means that the information how we can see it. We can see detail form,
gallery form or table form. For example in given table I have shown the information of the employee
in gallery view. In this view we have policy that it can be kept on primary view or menu views.
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This is the gallery view where there is list of the employee with their post and photo. We can directly
delete it and check the address which is directly linked with the google map.
This is the menu views which is added the menu of the app where there is chart, form, description
of the company details and the map. The menu views figure is given below:
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This is the figure of menu view where we can see description, form, map, about and assistant too.
We can log out from the app. We can log in too by giving username and password of google which
is linked with app
This is the form where we can add details of the employee directly and save it permanently.
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This is the description page where we can give the information of the company prospectus, aims and
objectives etc.
This is the map view where we can see all the address of the employee which is according to the
details.
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This is the chart view which is according to information of the employee. This is sort by the post
of the employee which his according to the information.
This is the log out part where we can log out from the app.
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Critical review of the design

The advantage, disadvantage, limitation of the apps is given below:
Advantage
The advantage for this mobile app is given below
1. Reusable Programming code

2. Simpler development at lower cost
3. No need for installation
Disadvantage
This disadvantage for this mobile app is given below:
1. Internet connection absolutely necessary

2. Limited access to the device’s hardware
3. Since no installation is required, it is no visible at stores
Limitation
This is the limitation for the mobile app is given below:
1. Small Screen
2. Portable
3. Single window
4. Voice and other features
Recommendation
Actually this is app for the employee of the organization so the proper recommendation shouldn’t gave
to it because the employee choose this app by its accuracy, performance and proper result of the app.
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Business intelligence tools can contribute to effective decision-making

Business Intelligence tools
“The tools which are utilize a set of methodologies and technologies to prepare, present, data is turned
into actionable business information which helps decision makers and end users to make more
effective data-driven decisions. The set of methodologies and technologies used by business
intelligence is widely diverse depending on the purpose of the solution. Some tools focus on data
preparation side of things and may include things.” (jinfonet.com, 2019)
Merits of business intelligence in company

It can help different aspect in company. The main benefits of tools is given below:
1) Create realistic targets: “market analysis which ignores internal factors will not deliver results
for the company. In this scenario, a business leader will question why his or her business has
had little growth if the sector has done well overall. To help a company establish efficient
targets, business intelligence reports that takes into consideration your business’s real situation,
giving the entrepreneur the chance to prepare the company for the current market scenario.”
2) Take advantage of transparent data: “credibility attracts investors and ensures solidity for
any company, but to establish this, it’s very important that the organization receives reliable
data. It is automated systems, considerably diminishes the risk of human error and fraud in the
generation of information, giving credibility in the eyes of decision makers and leading to a
more reliable and prosperous company environment. This information can ensure that the
subordinates will have confidence in their leaders’ judgment when faced with complex
decisions, because these leaders will be able to convince them that these decisions are
necessary.” (myabam.com, 2019)
3) Foreseeing trends: “it monitors a company’s processes, can offer a forecast of market trends.
This is because this data is analyzed together with a collection of information, including market
data. The business can foresee, for example, the need to invest in the hiring of employees,
because it already has information that includes a forecast of an increases in sales.”
(myabam.com, 2019)
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While business intelligence is very useful in company data organization, you need to be very cautious
about using this technology. Contrary to what many people say, BI cannot and should not be viewed
as the only analytical technology available in organizations because, despite its efficiency, it can
provide misleading data for decision making. A deep analysis of the data origin is essential before
making decisions based on what the business intelligence presents. Information on costs, expenses and
their impact on processes, products, services, channels and customers are good example for
information that is not available in organizations.
Legal issues involved in the secure exploitation of business intelligence tools.
Securing data from hackers

1. Change your passwords regularly
“The default passwords should always be customized to each unique user. Password strength
in terms of multiple numbers, case-sensitive characters and random symbols is just the first
line of defense. Usernames and passwords are hacker’s gateway into your business operating
system, so keep internet thieves always away by changing both your own username and
password and employee’s login info on a monthly or even weekly basis. It may be pain, but
it’s worth the time.” (green, 2019)
2. Choose the right ISP
“A castle is only as strong as its walls and the same is true with your business’s ISP. You might
not think’s iso, but not all internet service providers are built the same. When choosing an
internet provider, it shouldn’t just be about speed and price. There are a plethora of service
providers on the market, so it’s wise to choose an Internet package that has built-in security
features. After an ISP checks out in the online security department, its affordability and
connection speed comes next. Your best bet is to find one that meets all three criteria.” (green,
2019)
3. Keep an eye on the spyware
“The Trojans and don’t let that horse through your business’s front door until it has been
checked for viruses and other malicious software. Updating your anti-virus and anti-spyware
programs is simple and it takes just a minute. Another way to keep hackers from sneaking into
your place of business is by installing a network firewall. By controlling the incoming and
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outgoing network traffic, it’s easier to tell if there are any threats making it into your business’s
operating system.” (green, 2019)
Company are liable to customer if data gets loss

Although disappointing, losing your customers data may not always mean legal liability, but you will
likely be held liable if identity theft occurs as a result of a security breach on your side. In fact,
government agencies are placing more responsibility on companies to protect their customers’
information. As such, you may have to provide evidence that the theft did not occur as a result of your
negligence. It is always important for a business to take the necessary steps to secure its customers’
information. Ensure your security systems are effective and avoid storing more information than
recommended. If you are getting rid of any computers, make sure all personal data is permanently
deleted, and shred any personal records that are no longer needed. When outsourcing data storage, take
the time to find out what kind of security measures the company has and ensure it matches your
business needs. (Arundel, 2019)
Conduct small survey to identify specific examples of organizations that have used business
intelligence tools to enhance or improve their operations
1. Company Name: F1Soft International Pvt. LTD

Main product: Sisense
Pricing: “it has annual license model with custom pricing. The cost of subscription is priced
specifically for your business based on the number of users, the volume of data, type of project,
and timeline of the project and among others.”
Implementation Speed: “setting up and deployment of the product are finished within a matter
of days as there are no additional servers and hardware to set up.it is highly scalable as your
organizations accumulates more data and its in-chip technology easily processes high volumes
of data coming from various data sources so you won’t have to spend on additional servers and
hardware.” (financeonline.com, 2019)
Why should you choose Sisense? Sisense is powerful because the top-notch solutions where
they garnered premier rankings in customer satisfaction.
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Business 2019
2. Company Name: On-Demand Workforce for Data Work/ Cloud Factory

Main Product: Looker
Pricing: it provides a custom pricing structure based on your number of users, the scale of
deployment, and database connections. It is to ensure you get the right features you need for
your business.
Implementing Speed: it can deploy the platform in hours as its browser-based and installed
within your existing infrastructure. Depending on your preference, you can host the platform
on.
Why should you choose Looker? “It is great choice for your needs. It is browser-based big
data interface operates in the database completely to deliver analytics to both non-technical and
more advanced users.it has a proprietary data modeling language and quick implementation.”
(financeonline.com, 2019)
3. Company Name: Verisk Information Technologies

Main product: Infragistics
Pricing: it is available in two subscriptions models starting from $99.99 per user per day for
the server and the desktop and Mobile editions.
Implementation Speed: the timeframe is dependent on your chosen deployment method which
can take from days to weeks.
Why should you choose Infragistics? “It is one of the best of breed software in its niche. You
create, access and share interactive dashboards and visualizations in the touch-enabled app and
drag-and-drop features on any device with true self-service BI”. (financeonline.com, 2019)
Organizations use business intelligence to extend their target audience
Some opinions which are used by the organizations use business intelligence to extend their target
audience by of following ways:
1. Determine the ROI marketing Strategy.

“In a market saturated with apps, social media platforms, analytics tools, and pay-per-click
campaigns, business intelligence is crucial in helping small businesses figure out if the
marketing strategy they've invested in is producing ROI (return on investment). Business
intelligence can translate into analytics reports where businesses can base decisions on solid
18
Business 2019
research, data, and facts, rather than intuition, assumption, or gut instinct. How do you know
something is working? Reports can tell you a much bigger story than you could imagine."
(Llerena, 2019)
2. Derive Knowledge from a sea of Data

Business intelligence today is more important than ever. Ninety percent of the data that exists
today the world over was created in the last two years alone. Going forward, the rate of data
creation is only going to accelerate. The chief reason for that is the explosion of social media
channels and the burgeoning number of users disseminating data at breakneck speeds. What's
the point of all that sea of data without an iota of insightful information? Businesses are finding
it a conundrum to decipher meaningful insights out of it all. This is where business intelligence
can chip in. It brings a method to the madness of all that petabytes of data floating around. It is
the art of deriving knowledge from all the business processes to help enterprises gain a head
start to better understand customer needs and market dynamics. Improving performance,
delivering on customer promises, and building long-term customer relationships are some of
the benefits of BI." (Chidala, 2019)
3. Understand what drives revenue for your business

"While business intelligence can be a very broad term, to me it is knowing exactly what is
going to drive revenue for your business. To know that is to know who your end user is, what
influences their decisions, and how they consume their information. In today’s marketplace,
there are thousands of outlets pushing information, and not everyone can consume everything.
Business intelligence is knowing where and how (media outlets and through articles, videos,
ads, podcast, etc.) your ideal customer consumes their information, what is going to drive them
to purchase and subscribe, and executing a plan to take advantage of that knowledge." (Reed,
2019)
4. Personalize your sales strategy and anticipate objections

“Business intelligence is understanding more about the other business you are trying to work
with in any capacity. Generally, sales teams research this information to be prepared for
objections specific to a company’s situation. It's particularly useful to know if the company
you are trying to sell to is cutting budgets, having an increased personnel turnover, showing
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Business 2019
decreased sales numbers, about to merge, or outsourcing with competitors at lower prices.
Outside of in-depth business intelligence, there are many other things to look for in a company
to evaluate its health. This research will be easier if the company is publicly traded, if not,
you’re up to your own devices. If you’re part of a sales team, it’s a very good idea to do business
research to personalize a sales strategy, not only will you be more prepared for their objections,
but you will appear more genuine in understanding the obstacles this company will have to
overcome to move forward with the sale. Your sales team should have a long checklist of
things to look for, to see if a company is a good candidate for a sale. The more things on the
checklist that match up, the more ammunition you have from your business intelligence you
can use to help them understand how great of a candidate they are.” (Boyd, 2019)
Conclusion
I have determine or establish the meaning of business intelligence and the concept. To understand the
business intelligence properly I have given specific examples also listed with the tools and techniques
which are associated with it. I have designed business intelligence apps which can perform specific
task to support problem solving or decision making for organization. I have designed in such way that
the every employee can control and operate it properly. It is also user friendly and has a function
ability. I have also described about the critical review of design given by the employee. I have
described tools and techniques with examples properly. The effective decision-making process for the
business intelligence tools has been properly discussed. The merits of using business intelligence is
discussed with examples. The legal issues for securing the business intelligence tools is determined.
Securing data from hackers and company are liable to customer if data are loss are the main points in
securing exploitation. A survey has been done for the company in which we know that the business
company use what type of business tools, how it is reliable, performance etc. we have known from he
given points that the organizations had used business intelligence to extend their target audience and
know the customer policy.
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Business 2019
Bibliography
(2018). Retrieved from dataintegration.info: https://www.dataintegration.info/business-intelligence
(2019). Retrieved from guru99.com: https://www.guru99.com/business-intelligence-tools.html
Arundel, A. (2019). Bishop IT Solutions. Retrieved from https://www.bishop-

techs.com/security/customer-data-loss-understanding-your-business-liability/
Boyd, C. (2019). Future Solutions Media. Retrieved from https://blog.marketresearch.com/10-ways-

business-intelligence-can-improve-your-organization
Chidala, S. (2019). Orchestrate Technologies. Retrieved from https://blog.marketresearch.com/10-

ways-business-intelligence-can-improve-your-organization
Durcevic, S. (2019, May 9). Retrieved from www.datapine.com:

https://www.datapine.com/blog/business-intelligence-concepts-and-bi-basics/
Fields, E. (2015). The Definitive Guide to Business Intelligence . Retrieved from

https://www.betterbuys.com/wp-content/uploads/2015/05/The-Definitive-Guide-to-Business-
Intelligence.pdf
financeonline.com. (2019). Retrieved from https://financesonline.com/list-of-business-intelligence-

software-companies/#Sisense
green, E. (2019). articles.bplans.com. Retrieved from https://articles.bplans.com/5-easy-ways-to-

protect-your-business-against-hackers/
jinfonet.com. (2019). Retrieved from https://www.jinfonet.com/resources/bi-defined/business-

intelligence-tools/
Llerena, V. (2019). Social Vibes Media. Retrieved from https://blog.marketresearch.com/10-ways-

Microsoft.com. (2019). Retrieved from https://azure.microsoft.com/en-us/overview/what-are-

business-intelligence-tools/
myabam.com. (2019). Retrieved from https://www.myabcm.com/blog-post/business-intelligence-

influences-decision-making/
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Reed, Z. (2019). Trumph Bancorp. Retrieved from https://blog.marketresearch.com/10-ways-

riskope.com. (2014, April 3). Retrieved from https://www.riskope.com/2014/04/03/lets-define-

strategic-tactical-and-operational-planning/
Rouse, M. (2019). Techtarget.com. Retrieved from

https://searchbusinessanalytics.techtarget.com/definition/business-intelligence-BI
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Business 2019

INTERNATIONAL SCHOOL OF MANAGEMENT AND TECHNOLOGY

GAIRIGAUN, TINKUNE, KATHMANDU

Mr. Nirajan Rijal

Prabesh Kalika (HND/ Third Semester) 1

About Scenario ..................................................................................................................................... 4

Business intelligent and it’s tools ...................................................................................................... 14

History of Business Intelligence ........................................................................................................ 15

Goals of Business Intelligence ........................................................................................................... 15

Business Intelligence tools ................................................................................................................. 15

Part 3: Prepare a report which includes the followings. ................................................................ 22

Business Intelligence .......................................................................................................................... 24

Importance of Business Intelligence ................................................................................................. 24

Concept of Business Intelligence ...................................................................................................... 24

Tools and techniques associated with Business Intelligence .......................................................... 26

Techniques of Business Intelligence ................................................................................................. 27

About the Scenario ............................................................................................................................. 28

Design of apps of Kalika IT Solution ............................................................................................... 30

Critical review of the design.............................................................................................................. 37

Business intelligence tools can contribute to effective decision-making ....................................... 38

Business Intelligence tools ............................................................................................................. 38

Merits of business intelligence in company .................................................................................. 38

Securing data from hackers .......................................................................................................... 39

Company are liable to customer if data gets loss ............................................................................ 40

Organizations use business intelligence to extend their target audience ...................................... 41

Shows the differentiate between unstructured and semi-structured data

Business intelligent and it’s tools

History of Business Intelligence

Goals of Business Intelligence

Business Intelligence tools

 Where are we now?

The most important of business intelligence is given below:

Example for the key features of Business Intelligence

Fig: Cross platform BI Application

Part 3: Prepare a report which includes the followings.

o Discuss how business intelligence tools can contribute to effective decision-making.

Business Intelligence and its tools

Importance of Business Intelligence

Concept of Business Intelligence

 Benchmarking is more accurate

Tools and techniques associated with Business Intelligence

3) Oracle BI Standard Edition One

“It is an application that offers integrated, end-to-end Enterprise Performance Management

Techniques of Business Intelligence

Way to immediately understand how to interpret the data.” (dataintegration.info, 2018)

About the Scenario

Technology used in developing app

Software used in developing apps

Fig: Google Sheet

Design of apps of Kalika IT Solution

Critical review of the design

The advantage for this mobile app is given below

1. Reusable Programming code

This disadvantage for this mobile app is given below:

1. Internet connection absolutely necessary

This is the limitation for the mobile app is given below:

Business intelligence tools can contribute to effective decision-making

Merits of business intelligence in company

Legal issues involved in the secure exploitation of business intelligence tools.

Securing data from hackers

operating system.” (green, 2019)

Company are liable to customer if data gets loss