Social media campaign

By : Vivek Kateliya
Khwaish Jain
Task 1 – Perform Social Media Audit on Sugar Cosmetics
• Sugar cosmetic is active on multiple social media platforms.

This audit is for :

• Facebook
• Instagram
• Twitter
Facebook
About us
Responsive Bot
Posts
Instagram
Not pinned products.
Post
Post
Engagement
Views
Twitter
Tweet’s
Tweet
Tweet
Engagement
Tweet
Engagement
Task 2 – Buyers Persona
Reference : https://xtensio.com
Nisha Shah

Reference : https://xtensio.com
Task 3 - Content calendar
 Date Time Platform Content Format Content Idea Copy (Caption)

Celebrate International Women's Day with a post highlighting women Happy International Women's Day! Today we celebrate the achievements of
empowerment and beauty. Use the hashtags #InternationalWomensDay and women and the progress we have made towards gender equality. At Sugar, we
#EmpoweredWomenEmpowerWomen. believe that empowered women empower women.
01-Mar-2023 5:30 PM Instagram Photo

Meet Sarah, one of our amazing customers who recently rocked her favorite
Share a post featuring a customer spotlight or testimonial from someone who
dress and paired it with our "Ruby Red" lipstick for a special occasion. She looked
paired one of your cosmetics with their dress for a special occasion. Use the
absolutely stunning and we're thrilled that our cosmetics helped her achieve her
hashtags #HappyCustomers and #DressUpSuccess.
desired look! 😍 Thanks for sharing your #DressUpSuccess with us, Sarah!
03-Mar-2023 6:00 PM Instagram Video
Get into the St. Patrick's Day spirit with this fun and festive makeup tutorial! Our
Share a post featuring a makeup tutorial for a St. Patrick's Day inspired look. Use
makeup artist is here to show you how to create a green eyeshadow look that's
the hashtags #StPatricksDay and #GreenMakeup.
perfect for the occasion.
06-Mar-2023 5:00 PM Instagram Video
Snap a selfie with your favorite Oreo cookie and your go-to makeup look, and
Oreo cookie selfies: Encourage followers to take selfies with an Oreo cookie and
share it with us using the hashtag #OreoCookieSelfie. We'll be featuring some of
their favorite makeup look, using the campaign hashtag. Share some of the best
the best selfies on our social media pages, so get creative and show us what
selfies on the brand's social media pages.
you've got! 😍🍪💄
05-Mar-2023 4:30 PM Instagram Video

Share a post wishing your followers a happy International Women's Day. Use the Together, we can make the world a more beautiful and inclusive place for all.
hashtags #InternationalWomensDay and #BeautyForAll. ❤️💄 #InternationalWomensDay #BeautyForAll"
08-Mar-2023 2:00 PM Instagram Photo

Share a post featuring a product review and how it can help you achieve a Don't forget to tag us in your selfies using the hashtag #FlawlessMakeup so we
flawless look. Use the hashtags #ProductReview and #FlawlessMakeup. can see the amazing results! 💄✨
10-Mar-2023 3:00 PM Instagram Video
If you're interested in trying out our products for yourself, head over to our
Share a post featuring a customer testimonial or review. Use the hashtags website or visit your nearest store. And don't forget to leave a review of your
#HappyCustomers and #RealReviews. own - we love hearing your feedback and using it to improve our offerings.
💄❤️ #HappyCustomers #RealReviews"
12-Mar-2023 4:00 PM Instagram Video

If you're as passionate about high-quality beauty products as we are, head over

Share a post featuring a behind-the-scenes look at the production process of
to our website and check out our latest offerings. We guarantee you won't be
your products. Use the hashtags #BehindTheScenes and #MadeWithLove.
disappointed. ❤️💄 #BehindTheScenes #MadeWithLove
15-Mar-2023 5:00 PM Instagram Video
Get into the St. Patrick's Day spirit with this fun and festive makeup tutorial! Our
Share a post wishing your followers a happy St. Patrick's Day. Use the hashtags
makeup artist is here to show you how to create a green eyeshadow look that's
#StPatricksDay and #LuckOfTheIrish.
perfect for the occasion.
17-Mar-2023 6:00 PM Instagram Video
 Date Time Platform Content Format Content Idea Copy (Caption)

If you have sensitive skin, finding the right skincare routine can be a challenge.
Share a post featuring a skincare routine for sensitive skin. Use the hashtags
That's why we've put together a simple, yet effective routine that's gentle on
#SensitiveSkin and #SkincareRoutine.
even the most delicate skin. 🌸

19-Mar-2023 7:00 PM Instagram Video

Share a post featuring a makeup tutorial for a springtime look. Use the hashtags Spring has officially sprung, and we're ready to welcome the season with a fresh,
#SpringMakeup and #FreshLook. colorful makeup look! 🌸💄
22-Mar-2023 8:00 PM Instagram Video

Feeling stressed? Don't forget that self-care is just as important for your mental
Share a post featuring a beauty tip for reducing stress and promoting relaxation.
health as it is for your physical wellbeing. And what better way to de-stress than
Use the hashtags #SelfCare and #StressRelief.
with a little beauty pampering? 💆‍♀️

24-Mar-2023 9:00 PM Instagram Video

Create purple-themed content: If you're a content creator, consider making

purple-themed content to promote Purple Day. This could be anything from a
Shining a Light on Epilepsy: Let's Embrace and Empower Those Living with Purple
makeup tutorial featuring purple eyeshadow to a baking video featuring purple
Strength.
cupcakes. Just be sure to include a message about epilepsy and how people can
support the cause.

26-Mar-2023 10:00 PM Instagram Video

Share a post featuring a customer spotlight or testimonial. Use the hashtags We love hearing from our happy customers, and we're thrilled to feature one of
#CustomerSpotlight and #HappyCustomers. them today in our customer spotlight! 🤗
29-Mar-2023 8:00 AM Instagram Video

Polls and quizzes: Engage followers with fun polls and quizzes that ask questions Let's have some fun with colors! 🎨 What's your favorite crayon color to wear on
like "What's your favorite crayon color to wear on your eyes?" or "Which crayon your eyes? Vote now in our poll and let us know! 💜💛💙 #ColorfulEyes
color inspires your makeup looks the most?" #MakeupPoll

31-Mar-2023 10:00 AM Instagram Video

Task 4 – Creation of Post
Instagram Post

Reference : https://canva.com
Instagram Story

Reference : https://canva.com
Instagram Reel

Reference : https://canva.com
Facebook Single Image Post

Reference : https://canva.com
2 Blog Copies
1. The History of Sugar Cosmetics: A Journey of Beauty and Innovation

▪ Behind the Scenes: The Science of Sugar Cosmetics Formulations

▪ Sugar Cosmetics' Commitment to Sustainability and Ethical Beauty
▪ Sugar Cosmetics' Philanthropic Efforts: Giving Back to the Community

2. Celebrity Makeup Artists Reveal Their Favorite Sugar Cosmetics Products

▪ Sugar Cosmetics for Different Skin Types: Which Products to Choose“

▪ Summer-Ready with Sugar Cosmetics: Essentials for Beach-Ready Skin
▪ Sugar Cosmetics: Affordable Makeup with High-Quality Performance
2 Listicle Copies
1. 10 Makeup Tips for a Glamorous Look with Sugar Cosmetics

▪ How to apply Sugar Cosmetics Lipsticks for Long-lasting Wear

▪ 5 Sugar Cosmetics Eye Makeup Looks to Try
▪ The Best Sugar Cosmetics Products for Flawless Skin

2. Sugar Cosmetics' Best-Selling Products and Why They're So Popular

▪ Sugar Cosmetics: The Perfect Makeup for Busy Women
▪ Travel-Friendly Sugar Cosmetics Products for Your Next Vacation
▪ Sugar Cosmetics: How to Build Your Makeup Collection on a Budget
Thank You !