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    Chi Nguyen
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    The document outlines a research project to build a new image for international students at a university in Vietnam from 2023-2025. It involves conducting focus groups of 6-12 members, deep interviews with 1-4 people, and questionnaires of 10-12 students. The project will define goals and objectives, identify the target audience, and develop a creative messaging strategy to effectively communicate the new image.

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    The document outlines a research project to build a new image for international students at a university in Vietnam from 2023-2025. It involves conducting focus groups of 6-12 members, deep interviews with 1-4 people, and questionnaires of 10-12 students. The project will define goals and objectives, identify the target audience, and develop a creative messaging strategy to effectively communicate the new image.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Untitled

    Uploaded by

    Chi Nguyen
    The document outlines a research project to build a new image for international students at a university in Vietnam from 2023-2025. It involves conducting focus groups of 6-12 members, deep interviews with 1-4 people, and questionnaires of 10-12 students. The project will define goals and objectives, identify the target audience, and develop a creative messaging strategy to effectively communicate the new image.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    25 slides

    Race
    Reseach (qualitative/quantitative)
    Eg: project building huflit’s new image of international class student in vn 2023-2025 (focus
    group 6 to 12 members)
    Deep interview (1:1) (2:4)
     Questionnaires 10 to 12 in class

    Action
     goals/objectives (smart)
     Target audience
     Message creative strategy
    Make NOISE
    Communication

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