LEVEL 3 Media Production Yr.
2 2021-22
STUDENTS NAME: George Guest
Weebly URL: https://10654776.wixsite.com/georgeguestyr2/design
PROJECT START DATE: w/c: 31/10/22
PATHWAY: Media Production
10 - Engaging with an audience in creative media production
ASSESSMENT Criteria Met?
CRITERIA
Unit Understand the
audience for a chosen
10: creative media
pt 1 production activity
(Research / Design)
Unit Be able to plan and
implement a creative
10: media production
pt 2 activity for an identified
audience.
(Design / Build)
SUBJECT TUTOR:
Rob Forrester /
Trevor McCready
ASSESSMENT (HAND IN) DATE: w/c: 12/12/22
PROJECT TITLE: Ambient Loop
Complete P/F
/ P/F
Comment
S/G/E
S/G/E Your analysis of the characteristics of the audience for a chosen
creative media production activity and interpretation of research
activities to develop ideas and creative proposals for a chosen
audience demonstrates:
Little or no evidence presented or information does not relate sufficiently
to task (F)
Sufficient relevant information has been gathered, documented and used
in the development of ideas (S)
Thorough and sustained research and investigation of relevant sources,
interpretation and synthesis of information used to inform, support and
develop ideas (G)
Independently identified, thorough and sustained research and
investigation of a range of relevant sources, insightful interpretation and
synthesis of information used to inform, support and develop ideas (E)
S/G/E Your demonstration of independence in decision making in planning
and developing creative solutions has shown:
Ineffective planning and little or no evaluation against aims. Task or tasks
are incomplete (F)
Evidence of effective planning and evaluation against aims that have
contributed to a satisfactory completion of the task or tasks (S)
Coherent and reasoned planning, subject engagement and commitment.
Realistic evaluation against aims and efficient production against timescales (G)
Detailed and coherent self- directed planning and negotiation, subject
engagement and commitment. Continuous evaluation against aims and
efficient production against timescales (E)
Your selection of appropriate media and processes to communicate
ideas for an identified audience demonstrates:
Ineffective communication and presentation of ideas. Lack of clarity in structure,
selection and organisation (F)
Competent communication and sufficient clarity and consistency in presentation
of ideas appropriate to the intended audience (S)
Confident selection, organisation and communication of ideas. Consistent
approach to presentation demonstrating a good understanding of conventions and
standards (G)
Confident selection, organisation and communication of ideas. Demonstrating
autonomy, personal style and an ambitious use of available resources to
communicate ideas effectively to an intended audience (E)
Unit Be able to use
S/G/E Your critical evaluation of creative solutions against identified audience
evaluation in support of characteristics and reflection on learning to inform personal development
10: creative media shows:
pt 3 production for an
identified audience Insufficient evidence of ongoing evaluation, lack of or only basic analysis and
little or no justification for ideas (F)
(Evaluation)
Clearly communicated evidence of valid evaluation and realistic analysis
independently used to inform and develop ideas (S)

Effective communication of analysis and interpretation, independent synthesis of

information and application of reasoned decision making to inform development
of ideas (G)

Accomplished and professional communication of perceptive analysis and

Final comments
Review Date Offered :
Internal Verifier: Steve Bell
interpretation, demonstrating clarity and sophistication in thinking and maturity
in decision making to progress ideas (E)
Student Comment
Assessor Name & Date: T. McCready/R. Forrester 03/01/23