Professional Documents
Culture Documents
1 2023 – 2024
Unit 1: Understand the 2.1 Your critical comparison of a range of communication methods
pt 2 characteristics and used to convey meaning in creative media production shows:
methods of
communication limited understanding of subject context, lacking clarity in aims and
within a media purpose. (F)
context.
understanding of subject context used appropriately to make
judgments, describe aims and clarify purpose. (S)
Unit 2: Understand design and 1.1 Critically compare a range of research tools, methods and
Pt 1 research tools, skills
methods and skills
used in creative media little or no evidence presented or information does not relate
production. sufficiently to task. (F)
Unit 2: Understand primary 2.1 Critically compare a range of primary and secondary research
Pt 2 and secondary sources.
research sources.
Limited understanding of subject context, lacking clarity in aims
and purpose (F)
Unit 2: Be able to use design 3.1 Apply design and research tools, methods and skills to record
Pt 3 and research tools, and interpret information and develop ideas for creative
methods and skills to production.
inform ideas for
creative media Limited range of processes demonstrated, judgement and
production. execution of techniques is poor (F)
Final comments