LEVEL 3 Media Production Yr.

1 2022-23

STUDENTS NAME: Jessica Holland SUBJECT TUTOR: Trevor McCready

WEEBLY ANIMATION URL:
https://jessicahollandlevel3yr1media2223.weebly.com/research.html
PROJECT START DATE: w/c: 07/11/22 ASSESSMENT DATE: w/c: 06/02/23
PATHWAY: Media Production PROJECT TITLE: Animation
Unit number and title Complete P/F
/ P
2: Introduction to Design & Research Skills in Creative Media Production
5: Investigating Audio Production and Technology / P
Criteria
Learning Outcomes Met? Assessment Criteria
S/G/E
Unit 2 1. Understand design
and research tools, E Your ability to critically compare a range of research tools, methods
and skills shows:
Part 1 methods and skills used
(research) in creative media little or no evidence presented or information does not relate sufficiently to
production task. (F)
(U2: 1:1.1)
sufficient relevant information has been gathered, documented and used in
the development of ideas. (S)

thorough and sustained research and investigation of relevant sources,

interpretation and synthesis of information used to inform, support and
develop ideas. (G)

independently identified, thorough and sustained research and investigation

of a range of relevant sources, insightful interpretation and synthesis of
information used to inform, support and develop ideas. (E)

Unit 2 2. Understand primary

E Your ability to critically compare a range of primary and secondary
and secondary research research sources shows:
Part 2 sources.
(research) Limited understanding of subject context, lacking clarity in aims and purpose
(F)
(U2: 2:2.1)
Understanding of subject context used appropriately to make judgments,
describe aims and clarify purpose (S)

Good understanding and knowledge of subject context used to make sound

judgments, articulate ambitions and clarify purpose (G)

Comprehensive understanding and knowledge of subject context used to

communicate complex concepts, articulate ambitions and clarify purpose (E)

Unit 2 3. Be able to use design

and research tools, E Your application of design and research tools, methods and skills to
record and interpret information and develop ideas for a creative
Part 3 methods and skills to solution shows:
(design) inform ideas for creative
(U2:3:3.1) media production.
Limited range of processes demonstrated, judgement and execution of techniques is
poor (F)
(build)
(U2:3:3.2) Adequate range of processes, skills and knowledge demonstrated. Competent
execution and application of techniques used to develop ideas (S)

Consistent and appropriate processes, skills and knowledge applied to extend

enquiry and develop creative solutions (G)

In depth understanding and aesthetic awareness, imaginative and flexible processes,

skills and knowledge applied in extensive enquiry to develop creative solutions (E)

Your evaluation of the effectiveness of design and research tools,

methods and skills to develop ideas for your creative production
 shows:

(evaluate) Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little
(U2:3:3.2) or no justification for ideas (F)

Clearly communicated evidence of valid evaluation and realistic analysis

independently used to inform and develop ideas (S)

Effective communication of analysis and interpretation, independent synthesis of

information and application of reasoned decision making to inform development of
ideas (G)

Accomplished and professional communication of perceptive analysis and

interpretation, demonstrating clarity and sophistication in thinking and maturity in
decision making to progress ideas (E)

Unit 5 1. Be able to analyse an

E Your analysis of the requirements and parameters of an audio-based
Part 1 audio-based problem in problem in creative media production and application of research
creative media activities to support solutions to an audio-based problem in creative
(research) production. media production demonstrates:
(U5:1:1.1)
(U5:1:1.2) Little or no evidence presented, or information does not relate sufficiently to
task (F)

Sufficient relevant information has been gathered, documented and used in

the development of ideas (S)

Thorough and sustained research and investigation of relevant sources,

interpretation and synthesis of information used to inform, support and
develop ideas (G)

Independently identified, thorough and sustained research and investigation

of a range of relevant sources, insightful interpretation and synthesis of
information used to inform, support and develop ideas (E)

Unit 5 2. Be able to use an

E Your demonstration of the ability to plan, organise and present
Part 2 integrated approach to solutions to an audio-based problem in creative media production and
audio-based creative apply practical skills, understanding and methods to solve an audio-
(design) media problem solving based problem in creative media production shows:
(U5: 2:2.1) and production.
Limited range of processes demonstrated judgement and execution of techniques is
(build) poor (F)
(U5: 2:2.2)
Adequate range of processes, skills and knowledge demonstrated. Competent
execution and application of techniques used to develop ideas (S)

Consistent and appropriate processes, skills and knowledge applied to extend

enquiry and develop creative solutions (G)

In depth understanding and aesthetic awareness, imaginative and flexible processes,

skills and knowledge applied in extensive enquiry to develop creative solutions (E)

Unit 5 3. Be able to evaluate

solutions to an audio-
E Your analysis of the effectiveness of solutions to an audio-based
problem in creative media production shows:
Part 3
based problem in
(evaluate) creative media Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little
(U5:3:3.1) production or no justification for ideas (F)

Clearly communicated evidence of valid evaluation and realistic analysis

independently used to inform and develop ideas (S)

Effective communication of analysis and interpretation, independent synthesis of

information and application of reasoned decision making to inform development of
ideas (G)

Accomplished and professional communication of perceptive analysis and

interpretation, demonstrating clarity and sophistication in thinking and maturity in
decision making to progress ideas (E)
Final comments
 Jess, you’ve engaged fantastically with this assignment at every stage. Your research
has been meticulous across all aspects from the earliest practical explorations of
technique, through the research tasks and into your design blog which is both
comprehensively detailed and engagingly written/presented.

Your final animation shows a keen sense of timing and humour as well as a consistent
quality level and use of techniques to great effect. you also reflect honestly and
fairly, both in your blog and the final evaluation.

This is a great body of work throughout the entire assignment, well done.

Review Date Offered:
Internal Verifier: Steve Bell
Student Comment: Personally, I really enjoyed this project because it allowed
me to explore the Animate software which I have never used before. I am
extremely proud of the outcome of my animation, and I was successful in what I
set out to achieve as I included an interesting background plate, engaging
characters, a warm colour palette and audibly captivating sound effects.
Personally, I did struggle to find appropriate gaps in the audio to add my own
sourced and recorded sound effects as it felt like every opportunity was already
taken in the pre-made audio we were provided with. However, I was able to
decide on 6 sound effects for my animation and I am extremely happy with the
result.
Assessor Name & Date: T. McCready 10/02/23