BACHELOR OF COMMERCE PROGRAM

MARKETING STRATEGY (COMM 333) F22

ALL SECTIONS

PRESENTATION EVALUATION
MIPOINT UPDATE AND LOAN
REQUEST

DATE: Monday, November 14th

SECTION: 002

INDUSTRY: ALPHA

TEAM: R

ORGANIZATION: Were the objectives for the presentation easily identified? Was the
structure appropriate for the presentation? Was the structure clear and easy to follow? 5/5

STRATEGY UPDATE AND LOAN REQUEST: Were strategy update and loan request
articulated clearly and completely? Was the loan request consistent with the strategy review and 7.2/
revision? 10
SUPPORTING ANALYSIS: Was the presentation clearly supported by accurate evidence
considered credible by audience – e.g. concepts and frameworks from course, data from 7/10
simulation?
DELIVERY: Were speakers poised? Was language used well? Was material delivered at an
effective rate and level of volume? Were eye contact and gestures used effectively? Was there 5/5
an appropriate level of collaboration?
COLLATERALS: Were slides and other collaterals designed effectively? Did they effectively
complement the speakers and the focus of the presentation? 5/5

OVERALL IMPACT: Was the presentation clear and compelling? Overall, did it make the case
for the proposed strategy? 4/5

COMMENTS:
Good job at aligning your strategy to the smart objectives you have formed GRADE = 33.2/40
Good use of the BCG matrix
Good justification for why you didn’t want to launch the explorers product
It would have been valuable to break down the loan further by activities