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College: Architecture, Art and Design

Department: Interior Design


Program: Bachelor of Interior Design
Academic Year: 2022 - 2023
Semester: ☐ Fall ☒ Spring

Course Title: PRACTICE IN INTERIOR Course Code BID 484


DESIGN

Instructor’s Name and Contact Information:


Name: Dalia Hafiz Office No.: 233-15
d.hafiz@ajman.ac.ae Office Tel.: 5376
E-mail:

Assignment Final Project CLO 1,2,3

Brief
Interior design is a profession that focuses on architecture and space planning, creating cohesive and
aesthetically pleasing designs for home interiors and businesses. Professional interior designers require
focused schooling and formal training. In the final project students will follow the interior design project
phases and deliverables.

Submission Requirements

The project phases and submission dates are as follow:

Project Phase Description Submission Date

Phase-1: Curriculum vitae The students create their curriculum vitae based on their proposed
experience upon graduation/ post-graduation with intended
experience.
Phase-2: Company The students add the structure of the selected practice (from
Structure assignment-1) showing how the company experience will meet the April 21st
professional and management requirements of the said project
(even if it is a new project type for the company)
Phase-3: Project The students will write an official letter of interest about the
initiation/contract/ Letter proposed project and add the contract (from assignment-2)
of Interest.
Phase-4: Schematic April 29th
Drawings (use Students will calculate the BOQ for their proposed design project
Studio/graduation project) main space (Reception/lobby/entrance hall/Est…)
and Project BOQ
Phase-5: Fees structure The students use fee Manning Fee structure method to interpret the May 5th
program, budget and interior design work fees.
Phase-6: Marketing the students evaluate the planned practice and provide a plan of the
Plan/Professional Portfolio firm growth using the SWOT method and provide a Marketing
plan. May 12th
Phase-7: Project Final document and presentation (PDF) that outlines the formative
Delivery/Final Project stages of the new firm, the proposed management organization and
Submission operational process by utilizing appropriate graphic techniques

Evaluation
Criteria/CLOs 5 6 8 10
Development of an Incomplete response. Some missing or Adequate response. One Excellent response.
independent Unclear explanation, incomplete responses. or two elements elements explanation
business strategy elements are missing Some elements explanation are slightly are clear and
and understanding or incomplete, explanation are not not clear, the company comprehensive, the
its legal issues and company profile clear, the company profile is clear, and the contract company
Licensing. incomplete Poor profile is not clear, presentation is adequate. profile is clear and
presentation. and the presentation complete, and the
has some unclarity. presentation is
excellent
Achieving business Fee structure is Fee structure has 1-2 Fee structure features Fee structure features
plan objectives incomplete, not features that are are complete, phases are complete, phases
including followed, phases and incomplete, not and team members are and team members
organization type, team members are followed, 1-2 phases adequately explained are well explained
cost of doing incomplete/not and team members BOQ stages/components BOQ
business, fee explained are somewhat are complete. Minor stages/components
structure, budgeting, BOQ is incomplete, explained unclarity found. are complete and
bill of quantities, many BOQ has 1-2 explained in details.
business success, and stages/components stages/components Overall excellent
profitability. are missing incomplete/unclear presentation
Organizing Marketing strategy is Marketing strategy Marketing strategy is Marketing strategy is
marketing strategies unclear. CV is has some unclarity. adequate, minor excellent and clear.
including graphic incomplete/not CV has some unclarity. CV has some CV components are
identity, promotion, structured using the unclarity/ some minor components that structured using the
and public relations, successful CV components are not are not structured using successful CV
legal issues, and guidelines. Overall structured using the the successful CV guidelines. Overall
licenses. poor presentation successful CV guidelines. Overall good excellent
and graphical guidelines. Overall presentation and presentation and
contents acceptable graphics contents graphical contents
presentation and
graphical contents

Good Luck,
Dr. Dalia Hafiz

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