Chapter 1

練習題
Practice questions

1. 何謂企業?其與非營利組織有何不同?

1. What is a business? How is it different from a nonprofit?

-Business is an organization whose main purpose is to pursue maximum profits,

-A business is a typical for-profit organization, while a non-profit organization is a for-profit organization.

A non-profit organization is an organization that pursues goals other than profit.

2. 企業的運作需要哪些生產資源?

2. What production resources are required for the operation of the enterprise?
a) human resource
b) Capital
c) Physical resources
d) Invisible resources
e) Entrepreneurship

3. 何謂商業模式?

3. What is the business model?

A business model refers to how an enterprise uses resources to create valuable products or services to
gain a competitive advantage.

4. 企業的職能包括哪些?其內涵為何?

4. What are the functions of an enterprise? What is its connotation?

To bring the factors of production together, assign each its proper task, and pay them remuneration
when the work is done.

a)line functions

b)staff functions

5. 企業的本質為何?

5. What is the essence of a business?

a) exciting

b) rewarding

c) dynamic

d) challenging

6. 何謂關係人?企業有哪些常見的關係人?
 6. What is a related person? What are the common related persons in a company?

Stakeholder Refers to individuals or groups that have interests, rights, and ownership relationships with
the enterprise itself or the behavior of the enterprise.

Customer

Supplier

Shareholder

Team

Staff

Community

Government

Member of the board

Manager

Union

7. 世界主要的經濟制度有哪三種?

7. What are the three major economic systems in the world?

Feudalism

Mercantilism

Capitalism

8. 效率與效能有何差別?請說明之。

8. What is the difference between efficiency and effectiveness? Please explain.

Effictiveness is do the right thing,while efficiency is do the things right.

Chapter 2

練習題

Practice questions

1.說明企業環境分析架構的內涵。

1. Explain the connotation of enterprise environmental analysis framework.

Enterprise environment: Open systems are highly variable, uncertain, and limited, and opportunities or
threats must be analyzed and evaluated regularly by the enterprise.
2.企業個體環境包括哪些成員?其內涵為何?

2. Who are the members of the individual enterprise environment? What is its connotation?

Shareholder

Supplier

Community

Marketing intermediary

Financial institution

Special interest groups

Customer

Union

Competitor

3.總體環境具有哪些特性?

3. What are the characteristics of the general environment?

1. The territory of the general environment is very large

2. The signs and signals of the general environment are very weak

3. The factors of the general environment are difficult to control

4. The monitoring of the general environment requires the participation of various experts

4.造成全球化的驅力有哪些?

4. What are the driving forces behind globalization?

a) market drivers

b) competitive drivers

c) cost drivers

d) technology drivers

e) government drivers

5.全球環境的經濟障礙主要有哪些?

5. What are the main economic barriers to the global environment?

a)multinational phase

b)global phase

c)antiglobalization phase
6.政治風險的主要來源為何?

6.What are the main sources of political risk?a)Tariff

b)quotas

c)trade restrictions

d)boycotts

e)blocked currency

f)standards

練習題

Practice questions

1.管理者的個人道德包括哪些面向?

1. What aspects of a manager’s personal ethics include?

1. For employees

2. For enterprises

3. For other related persons

4. For society as a whole

2.道德決策有哪四種基本觀點?其內涵為何?

2. What are the four basic viewpoints of moral decision-making? What are their connotations?

a) utilitarian approach

b) moral right approach

c) universal approach

d) justice approach

3.一個人的道德發展階段可以分為哪些階段?

3. What are the stages of a person’s moral development?

a) obedience and punishment

b) instrumental

c) interpersonal

d) law and order

e) social contract
f) universal principles

4.社會責任的五柱包括哪五項?

4. What are the five pillars of social responsibility?

Human Rights and Employment Standards in the Workplace

Ethics of Resource Acquisition and Procurement

Marketing and Consumer Issues

Environmental, Health and Safety Concerns

“Community and the “Good Neighbor” Policy

5 效率觀點的主要主張為何?

5 What are the main claims of the efficiency perspective?

1. Violating the principle of profit maximization

2. Obfuscating purpose

3. Costs

4. Too much power

5. Lack of capacity

6. Lack of responsible basis

7. Lack of broad social support

6.社會經濟觀點的主要主張為何?

6. What are the main claims of the socioeconomic perspective?

1. Public expectations

2. Long-term profit

3. Moral responsibility

4. Public image

5. Better environment

6. Reduce further government intervention

7. Balance of power and responsibility

8. Shareholders’ rights

9. Owning resources

10. Prevention is better than cure

7.社會責任的實踐分為哪四種類型?

7. What are the four types of social responsibility practice?

a)obstructionist stance

b)defensive stance

c)accommodative stance

d)proactive stance

8.社會義務、社會回應及社會責任三者的主要區別何在?

8.What is the main difference between social obligation, social response and social responsibility?

Social obligations: legal requirements

Social Response: Social Preferences

Social Responsibility : Moral Truth

Chapter 4

練習題

Practice questions

1)公司所有權類型有哪三種?其特性為何?

1) What are the three types of company ownership? What are their characteristics?

a) sole proprietorship,refer to a non-corporate type and wholly controlled by a single individual

b) partnership,refers to a type of enterprise ownership with two or more owners at the same time

c) corporation,refers to a type of enterprise that is owned by shareholders in the form of shares.

2)微型企業的主要挑戰為何?

2) What are the main challenges for microenterprises?

1. How to acquire new customers

2. How to manage time

3. Separating business from family

4. Issues with government regulations

5. Managing risk

3)併購可以分為哪幾種?其內涵為何?

3) What are the types of mergers and acquisitions? What are their connotations?
a)horizontal M&A

b)vertical M&A

c)relevant M&A

4)加盟成功的因素有哪些?

4) What are the factors for the success of joining?

1. The franchise stores operate by themselves, rather than hiring others to operate them.

2. The franchise stores invest a higher amount of money themselves.

3.The franchise store has considerable experience.

4.The franchise system is geographically concentrated.

5.The work in the franchise system is not too complicated.

6. The franchise system directly monitors the franchise development, training and supervision of a
certain area by the headquarters, rather than entrusting a single person to carry out

5)何謂公司治理?

6) What is corporate governance?

It is a mechanism to ensure that the actions and decisions of management authorities are in line with
the interests of business stakeholders.

6)代理成本包括哪些成本?

6) What costs are included in agency costs?

a) incentive cost

b) monitoring cost

c) enforcement cost

7)常用的公司治理機制有哪些?其內涵為何?

7)What are the commonly used corporate governance mechanisms? What are their connotations?

a) ownership concentration

b) Board composition

c) executive compensation

d) multi-division

e) take over

練習題
Practice questions

1.什麼是創業家精神?

1. What is entrepreneurship?

Entrepreneurship is the pursuit of value creation and opportunities for growth through innovation by a
single person or group of people, regardless of the amount of available resources, willing to risk losing
time and money

2.創業家具有哪些特質?

2. What are the characteristics of an entrepreneur?

a) self-directed

b) self-nurturing

c) action-oriented

d) highly energetic

e) tolerant of uncertainty

3.創業機會有哪些來源?

3. What are the sources of entrepreneurial opportunities?

1. Seek opportunities

2. Pursue wealth

3. Emphasize autonomy

4. Accept challenges

4.創業的的過程包括哪些步驟?

4. What are the steps in the process of starting a business?

Evaluate possible entrepreneurial opportunities

formulate entrepreneurial plan

implement entrepreneurial plans

manage new ventures

and continue to develop new ventures

5.說明策略金三角的內涵。

5. Explain the connotation of the strategic golden triangle.

Environment+resources+objective=tactics=>7S
6.何謂 SWOT 分析?

6. What is SWOT analysis?

Is a strategic planning and strategic management technique used to help a person or organization
identify Strengths, Weaknesses, Opportunities, and Threats

7.企業的策略可以分為哪幾個層次?

7. What are the levels of corporate strategy?

a) integration strategy

b) diversification strategy

c) strategic alliance

d) globalization strategy

e) restructuring

f) outsourcing

8.事業策略可以分為哪三種型態?

8. What are the three types of business strategies?

a) cost leadership strategy

b) differentiation strategy

c) focus strategy

9.說明 7-S 架構的內涵。

9. Explain the connotation of the 7-S architecture.

Structure

Strategy. System

Shared value

Skill. Style

Staff