British Airways

Services

 Domestic and International flights:

British airways operate about 850 daily domestically and internationally.

 Cabin services:
o Short haul:
1. Economy class
 2. Business class

o Middle haul and Long haul:

1. First class
2. Club world
3. World traveler
4. World traveler plus

 Cargo:
British Airways cargo division, IAG, is one of the world's leading air cargo
providers. Its reach stretches to over 350 destinations, with 15,000 flights a
week.

 Engineering and Ground Handling services:

1. Interior services
2. Avionic services
3. Aircraft maintenance

 British Airways Global Learning Academy:

1. Engineering training
2. Pilot training
3. Cabin training

 Holidays offers:
Tour to any city with full proper plan. For example, plan with return tickets,
car services, hotel services etc.
 Business Model
British Airways is a premium segment airline and accordingly British Airways
business strategy can be specified as service differentiation. The airline aims to
generate a return on capital of a minimum 15 per cent with an operating profit
margin of 12 – 15 per cent. British Airways business strategy focused on service
differentiation is planned to be continued in the following directions:

 Replacement or refurbishment of 99 per cent of wide-body aircraft by 2020

 Improvement of in-flight entertainment in-seat power and the rollout of
on-board WIFI
 Further investments in digital technologies to provide personalized,
seamless service