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Introduction
entrepreneurship (Kumar, 2019). Entrepreneurial firms look for chances for innovation and
innovative ideas in today's world of rapid change in order to stay competitive and sustain
sustainable growth for a longer length of time. By implementing these efforts, firms want to
use the proper kind of technological integration and forward-thinking concepts to accomplish
The Deloitte Innovation Survey 2015 found that 66% of respondents agreed that innovation is
crucial for rapid growth. Businesses that innovate can expand and hire more personnel. This
enables them to take on more clients and nab a larger market share. Regardless of the size of
the business, innovation facilitates growth. Despite having a modest start-up, if you innovate,
your company can expand. A Fortune 500 company experiences the same thing. It may be a
huge firm, but if it can innovate, it can capture even more of the market. Innovative
from rivals. You may provide your customers with something special if you use the proper
innovation. What if you were able to design a light bulb that automatically turned off when
people left the room, for instance?. Although it's an absurd example, some of the best
technologies function in this manner (Caprelli, 2021). Prominent inventors improve on well-
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liked products. As a result, brands stand out in the marketplace and businesses find it simple
to boost sales.
Entrepreneurial businesses look for innovative opportunities to satisfy their clients' demands.
Customer needs are ever-evolving. Your consumers can require exactly what you have to
give one day and something else the next (MasterClass, 2021). Before consumers even realize
they need them, innovators offer solutions to market developments. Long-term client
satisfaction is impossible without a willingness to innovate. Your business will eventually fail
if you don't go forward. If you want to succeed in the long run, you must develop novel
concepts that excite your target audience and satisfy their wants.
Bringing in the best talent is also another reason why entrepreneurial organizations tend to
seek innovation opportunities. Talented and creative individuals want employment with
innovative businesses. If your business doesn't have a track record of innovation, you won't
be able to recruit the person who will come up with the next great idea (Caprelli, 2021). You
need an innovative culture to attract innovators since they need constant challenges and
encouragement to innovate. Innovate to make a name for your business, then watch the
applications pour in. Then something extraordinary will happen, and innovators from all over
will want to collaborate with you. Your business will continue to innovate. You'll expand
more, differentiate yourself from the competition even more, and find new ways to satisfy
Conclusion
nowadays depends on innovation to keep companies current and provide them a competitive
edge over their rivals. To boost operational efficiency, businesses work hard to motivate their
References
Caprelli, L. (2021, September 14). 7 reasons why innovation is important. Lisa Caprelli.
Retrieved July 6, 2022, from https://lisacaprelli.com/7-reasons-innovation-is-important/
Kumar, A. (2019, November 4). Why entrepreneurial organizations seek opportunities for
Innovation? LinkedIn. Retrieved July 6, 2022, from
https://www.linkedin.com/pulse/why-entrepreneurial-organizations-seek-opportunities-
innovation
MasterClass. (2021, September 2). Why innovation is essential for Business Success - 2022.
MasterClass. Retrieved July 6, 2022, from https://www.masterclass.com/articles/why-
innovation-is-essential-for-business-success#what-does-innovation-mean-in-business