TÍTULO DEL

INFORME
2023

11 APRIL

NOMBRE DE LA COMPAÑÍA
Creado por: Su nombre

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Company’s identification
Student’s information:

Name Luis Santiago Forero Heredia

Stephanie Ortiz Serrano
Program

Company’s information

Name: Avianca
Economic activity: Through its subsidiaries, AVIANCA
HOLDINGS S.A. provides services of: air
passenger transport, consisting of
transporting passengers through the use of
aircraft on domestic or international flights,
air transport of cargo, mail and express
courier
City: Main airport: Bogotá El Dorado
International Airport
Secondary airport: José María Córdova de
Rionegro Alfonso Bonilla Aragon of Palmyra
Barranquilla Ernesto Cortissoz International
Airport
Address: Avenida Calle 26 # 59 – 15
Local 3510 piso 3, Cra. 71d #26-94, Kennedy,
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 Bogotá
Cra. 15 #106-72, Bogotá
Main product(s): Avianca is a hybrid airline between legacy
and low-cost, offering services of both types,
such as VIP lounges, mileage redemption,
business class and in-flight service for
international flights, and other legacy
services; and opting for a low-cost business
strategy
Competitiveness in its direct competitor in this new market is
the market: mainly VIVA AIR COLOMBIA.
Some of its competitors, including American
Airlines, United Airlines and LATAM Airlines
Group, which have larger customers and are
more recognized outside of Colombia and
many of these have more financial and
marketing resources.
Description of the It has more than 16,725 employees and a
company: fleet of 249 aircraft, which operate to more
than 100 destinations in 26 countries in
America and Europe, making some 5,100
weekly flights. It offers connections between
destinations operated directly or through
codeshare agreements, as well as those of
its Star Alliance network partners.