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  • Moca Logistics Project

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    Nehaa Arora
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    The document outlines Nehaa Arora's presentation on digital strategy for 2023. It discusses key elements of an SEO audit, competitive research on social media presences and websites, recommendations for improving websites, SEO/content, branding, social media, email marketing, UX/graphic design, and concludes by thanking the audience.

    Original Description:

     Website Audit  Competitive Research  Recommendations for the growth of a brand

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    The document outlines Nehaa Arora's presentation on digital strategy for 2023. It discusses key elements of an SEO audit, competitive research on social media presences and websites, recommendations for improving websites, SEO/content, branding, social media, email marketing, UX/graphic design, and concludes by thanking the audience.

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    © All Rights Reserved
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    25 views21 pages

    Moca Logistics Project

    Uploaded by

    Nehaa Arora
    The document outlines Nehaa Arora's presentation on digital strategy for 2023. It discusses key elements of an SEO audit, competitive research on social media presences and websites, recommendations for improving websites, SEO/content, branding, social media, email marketing, UX/graphic design, and concludes by thanking the audience.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    of 21

    Digital Strategy | 2023

    Presentation by Nehaa Arora


    Presentation by Nehaa Arora

    OVERVIEW
    Elements Of an SEO Audit Competitive Social Presences

    SEO Audit- Result Recommendations


    Competitive Research Thank You


    3 KEY ELEMENTS OF AN SEO AUDIT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    SEO AUDIT- RESULT
    COMPETITIVE SOCIAL PRESENCES

    NPSG GLOBAL TRUE UP GREEN EARTH


    COMPETITIVE RESEARCH

    01 NPSG Global - https://npsgglobal.com/

    02 True Up - https://trueupcompanies.com/index.php

    03 Green Earth - https://www.gebm.com/

    Presentation by Nehaa Arora


    COMPETITIVE RESEARCH
    COMPETITIVE
    RESEARCH
    COMPETITIVE
    RESEARCH
    Presentation by Nehaa Arora

    RECOMMENDATIONS

    WEBSITE SEO /CONTENT BRAND


    GUIDELINES
    Include Meta description, Optimize the website
    Look & Feel
    Title Tags on all the pages content with short-tail and
    Color Palette, Font Style,
    Format the Images and Alt long-tail keywords
    Characters, etc.
    Tag Create SEO-Optimized
    Brand Hashtags
    Alignment of Buttons and Landing Pages
    Tone & Language
    Fonts Conduct Gap Analysis
    Communication Guideline &
    Optimizing the website for Fix the broken link
    Templets
    pages speed on desktop and Blogging, along with
    mobile backlink-building, should be
    Implement analytic tracking the backbone of your B2B SALES TEAM/ IT
    tool SEO strategy
    Add H1 Integration of Customer
    Contact Us, Job Page, and relationship management
    Let's Chat pages need to be (CRM)
    corrected
    RECOMMENDATIONS

    SOCIAL MEDIA EMAIL MARKETING UX/GRAPHIC DESIGN

    Post content regularly Make Email List for Clients, Wireframe


    Create content that's visitors, and Followers Sitemap
    informative, educational, Create email templates Brochure Design
    and engaging Send birthday emails to Poster Design
    Customize content for subscribers- will give a Digital Flyer
    different digital platforms personalized touch Content Framework
    Engaging with your follower Give Away Freebies - Campaign Ideas
    regularly by listening and Brochures, Consultant, etc
    responding to them on the Send Mobile-Friendly Emails
    social media platform Design Layout
    Create a content calendar Run an A/B Test Email
    for planning social media Campaign
    posting
    Integrate Facebook Pixel
    Digital Strategy | 2023

    THANK
    YOU!
    Presentation by Nehaa Arora

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