HUG Finland with

Myynninmaailma
Presented by MEGHA BHATTACHARYA
AI-Generated Social Copy Within
Blog Editor
This AI Assistant helps you create a social post from the blog post you just
created, directly from the blog editor page.

Use case
Help marketers generate social posts without leaving the blog post
editor (social composer side panel).

Free Starter Pro Ent Private Beta

Launch region: Global

HubSpot AI tools for Marketing and
Sales

AI is changing the way we work.

The goal for our webinar is to show how Sales teams and
Marketing teams can effectively use HubSpot AI tools to boost
their performance.

The main speaker for our webinar today is Megha Bhattacharya.

Who am I?
🏡 Based in Amsterdam, the Netherlands

👷 I’m a Senior Solutions Engineer @ HubSpot

🧡 Outside of HubSpot, I love spending time with my 3 cats (and

partner), “exploring” wines and watching /reading murder
mystery stories.
 Agenda

How you can use AI today What is our AI roadmap

with HubSpot
 Agenda

How you can use AI today What is our AI roadmap

with HubSpot
 The average employee
saves 2.5 hours a day using
AI/automation

Marketers Salespeople Service reps

save save save
3+ hours 2+ hours 2+ hours
per piece of content per day per day

Source: HubSpot Blog Research, State of AI 2023 Report

Survey of 1,350+ business professionals across marketing, sales, service, and SEO
 Tackle daily tasks Improve business results

Content Assistant ● Generate blog topic ideas ● Generate more leads and sales
can help ● Create blog outlines ● Increase website traffic

Marketers ● Draft blog posts ● Reach higher conversion rates

● Rewrite, summarize, change tone ● Increase revenue
● Generate & revise marketing ● Reduce marketing costs
email copy ● Scale marketing efforts
● Draft landing page headlines and ● Faster time-to-market
content
● Generate CTA copy
● Generate social captions
● Generate SEO friendly titles and
meta descriptions
Content Assistant Tackle daily tasks Improve business results
can help
● Draft introduction sales emails ● Build pipeline more efficiently
Salespeople
● Draft follow-up emails ● Shorten the time to close
● Draft cold emails ● Increase personalisation and
● Draft outreach sales emails customisation for outreach
directly in Gmail or in HubSpot's message
iOS app ● Spend more time on higher-value
tasks
Content Assistant Tackle daily tasks Improve business results
can help
● Draft knowledge base articles ● Lower the cost per ticket
Customer ● Draft follow-up emails ● Lower the effort per ticket
Success ● Increase personalisation and
customisation for outreach
message
● Spend more time on higher-
value tasks
 Agenda

How you can use AI today What is our AI roadmap

with HubSpot
 Last updated: 09/06/2023

CRM Platform

Product Roadmap
Currently In Development Being Planned

CRM Customization
Coming in 2023 are a new CRM layout
editing experience, new card types, data
model updates, and even more extension
points across CRM pages.
Granular Permissions
Our investment in more specified permissions
continues with focus on email engagement on
record timelines.
Default User Properties
We’re adding default properties to the new
user record, which provides a canvas for
storing employee information.
Approvals for Pages
Provide users the option to request approval
before publishing a landing page or website
page as well as blog posts.
Consent Dashboard Reporting Layer of Logging
A dashboard that highlights key consent A reporting layer on top of the centralized
insights across your end users’ journeys. audit log making it easier to digest
information and see trends.
Global Toolbar in Nav
Native Consent Option in Ads
A new toolbar living on top of the current
navigation which creates space for an To make it easy for you to get your end users’
expanded global search box and increased consent in Ads, we plan to add a default
discoverability. option in the ad creation.

Reporting Discoverability Sidebar Navigation Easier User Management

Permissions Panel Improvements An updated reporting architecture that allows
users to easily identify and build key reports A sidebar view of the secondary navigation for Ability to filter your users based on existing
New permissions panel will give admins an for their business. easier transition from task to task. properties and take bulk actions on them more
improved permissions information easily.
architecture.

Our note regarding forward-looking statements at the beginning of this presentation applies to this slide. Because the features listed on this slide may change at any time, you should make your purchasing
decision based on currently available technology and not in reliance on the information on this slide.
Close more deals faster with intelligent & delightful deal
management tools.
ENTERPRISE

INSIGHTS & PREDICTABILITY NEW!

AI Forecasting

Evaluate your manual forecast submission against a

1 new AI-powered projection and take the necessary
steps to beat your plan.

Leverage your historical forecast data to track the

2 accuracy and reliability of your forecast submissions
over time.

Stay on track with insights on how your forecast and

3 pipeline are trending through the quarter.

3.3x higher deal close rate for Sales Hub customers 1

1. Source
Close more deals faster with intelligent & delightful deal management tools.
STARTER

DEAL MANAGEMENT NEW!

Deal inspection

Uncover insights effortlessly and prioritize your

1 deals effectively with the deal inspection view and
never lose sight of a high-value deal again.

Prioritize your deals with ease through contextual

2 insights into the health of your pipeline and sales
process.

Categorize your deals with colored labels and keep

3 your deals on track with a new sidebar summary of
recent touchpoints and activities.

36% more deals on average after 1 year 1

1. Source

Product Roadmap
Currently In Development
AI Content Assistant
No more writer’s block! Ideate, create, and
share effective blog posts and marketing
emails in a flash. Powered by OpenAI.
SMS Native Channel
Reach contacts across additional highly
requested native channels using HubSpot.
Approval Requests
In addition to [new] approvals in marketing
email, request admin approvals for landing
pages, blogs, and website pages.
Our note regarding forward-looking statements at the beginning of this presentation applies to this slide. Because the features listed on this slide may change at any time, you should make your purchasing
decision based on currently available technology and not in reliance on the information on this slide.
Campaign Templates
Out-of-the-box templates to help you create
omni-channel marketing campaigns quicker
than ever.
Automation Snippets & Governance
No-code, reusable automation snippets,
action-level access control, and recovery
tools.
Marketing Campaign Associations
Track the performance of external web pages,
marketing events, pop up CTA’s, and more in
Marketing Campaigns.
Being Planned
Social CRM Insights
Track your prospects’ engagements with social
networks and create meaningful nurturing
opportunities with social CRM data.
Dynamic Journey Analyzer
Automatically detects the most common
pathways between any starting and endpoint
then neatly organizes it for you in a highly
visual report.
Expanding Custom Behavioral Events
New limits to support getting even more event
data into HubSpot and new file import event
data so that even offline event data can be
used throughout Hubspot.
Last updated: 09/06/2023
Marketing Email Single Send API
A powerful way for marketers to send
marketing emails based on data that might be
housed outside of HubSpot.
Campaign ROI Reporting
Input budget details to dynamically track your
marketing campaign ROI across all of your
marketing channels and assets.
Marketing Audiences
The ability to segment and offer unique and
personalized experiences to deliver targeted
content that is relevant to anonymous website
visitors.
 Last updated: 09/06/2023

Product Roadmap
Currently In Development Being Planned

AI Website Builder B2B Commerce Tools AI Content Repurposing And Distribution Site Speed Improvements
A new website builder can generate a New and updated modules and templates to Enhance your content strategy by repurposing Identify and fix performance issues to make
complete website for you in a flash, including easily embed a payments link into pages, and creating variations of your existing HubSpot CMS websites load even faster for
theme, copy, and images. forms, blog posts, and more. content, and ensure broader reach by customers around the world.
distributing them across various channels.

Dynamic Content
Marketer-friendly previews for list & detail
pages powered by HubDB. New column
types, drag-and-drop row reordering, column
sort, multilang, & more.
Enhanced Multi-Language Content
Management
Continued improvements to the multi-
language content management experience,
including improved blog variation creation
and support for diacritics in URLs.
AI Blog Idea Generator
Leverage AI to generate captivating blog topic
ideas to explore and write about.
Enhanced Modules Experience
New and improved default modules, better
accessibility and developer experience, and
new categories to help you find the right
modules and sections.
Memberships Enhancements
Improvements to registration emails,
streamlined authentication & login, session
timeouts, and a refreshed user experience.
AI Image Generator
Create AI-powered images from text prompts.
Content Quality Suggestions
AI-powered tools for improving tone of voice,
grammar, clarity, and readability.
Seamless Domain Name Connection
Make it even easier to search, register, and
connect a domain name without leaving
HubSpot.

Our note regarding forward-looking statements at the beginning of this presentation applies to this slide. Because the features listed on this slide may change at any time, you should make your purchasing
decision based on currently available technology and not in reliance on the information on this slide.
 Last updated: 09/06/2023

Product Roadmap
Currently In Development Being Planned

New Help Desk Experience Ticket Routing by User Skills Working Hours and Out of Office for Users Advanced Call Routing for Teams
A brand new ticket-first workspace for support Build ticket routing rules that match the Set user working hours and out of office to Manage call traffic with IVR trees, holds,
teams to resolve customer issues. customer's need to the rep with the right skills. effectively manage user availability. transfers, and conference calls.

Knowledge Base Editing SMS in the Conversations Inbox Improved Help Desk Reporting Channel Integration APIs
Improved styling and editing experience, Resolve issues using SMS as a support Improve service operations with insights Integrate any text-based messaging channel in
powered by the CMS. channel. based on Help Desk activities. the Help Desk experience.

AI-Powered Support Rep Assistant Inbound Calling for Teams Advanced SLAs UI Configuration
Improve rep efficiency with replies and Manage teams with one phone number that SLAs with more customization, control, and Customize & extend Help Desk experience to
conversation summaries. rings for many reps at once. reporting capabilities. match the unique needs of your business.

Our note regarding forward-looking statements at the beginning of this presentation applies to this slide. Because the features listed on this slide may change at any time, you should make your purchasing
decision based on currently available technology and not in reliance on the information on this slide.
 Last updated: 09/06/2023

Product Roadmap
Currently In Development Being Planned

Improved Data Portability AI-Powered Data Quality Two-way Data Sharing Workflow Monitoring & Governance
Connect HubSpot to your apps via more Broadly manage quality for CRM objects, Sync and share your customer data from Maintain high quality workflows with no-code
robust APIs, multi-region data syncing and detect anomalies and additional quality industry leading data platforms to risk management, access control & recovery
expanded data sharing. recommendations. operationalize in HubSpot tools.

Sync More Objects Advanced Triggers Sync Even More Customer Data AI-Powered Reporting
Sync more objects – including commerce- Custom workflow triggers give you more Keep more customer data connected to Rapidly gain data insights through better
related data – while keeping the associations power, control & flexibility over your HubSpot with Custom Object sync. report management, recommendations, and
between objects in sync. automation. generative reporting.

More Robust Reporting
Run advanced aggregate calculations, nest
conditional logic, and larger date ranges.
Operationalizing Datasets
Powerful Workflow Data Management AI-Powered Automation
Combine and transform data from across
Leverage all of your CRM data for internal objects and apps to power automation, Guidance for workflow monitoring and
processes and object association management segmentation, and reporting. creation using advanced anomaly detection
with a new data panel. and generative workflow creation.

Our note regarding forward-looking statements at the beginning of this presentation applies to this slide. Because the features listed on this slide may change at any time, you should make your purchasing
decision based on currently available technology and not in reliance on the information on this slide.
HubSpot AI Roadmap
Read the details here