According to the accepted dogma, strategy is the province of top
managers, who, frequently assisted by outside consultants, create it before handing over its implementation to the rest of the company.
The prevalent metaphor that guides our understanding of this
process is that of the human body. Mind thinks and hand executes. The strategy-execution model fails to achieve organization strategic goal due to different reasons. I take assumption that the role of frontline worker is only executing strategic direction from top managers, and it doesn’t offer them to take part in formulation of the strategy. Because of this front liner feel they are not part of the work and feel disconnected. They also refrain from taking responsibility on their work which hinders the organization human resource not to operate at its optimum capacity. In such environment workers are assumed to take responsibly for any failure and top managers take credit for success. This is management malpractice; it’s not fair and it reduces workers engagement.
Strategy Choice Cascade
In this approach strategy is formulated at different stages of leadership. At all levels there is gap in which leaders exercise decision making leader at top level put strategic decision that is abstract and general. Leaders at lower level make specific decision which enable them to operate effectively. Since this approach enables decision making at levels employ feels that their input is important, and they are putting something that contribute to the success of the organization. In this environment information flow is easy as the front-line employee do not hesitate on giving information which help top managers formulate good strategy. Front-line employee monitors satisfaction of customers and since have power to make some operational decision, make some changes in their own situation. This cascade is comprised of five key elements:
1. The winning aspiration. This phase is all about establishing what
the organization aims to achieve and what would make it successful. 2. Where to play. The playing field on which the project will compete. 3. How to win. How to come out on top. Winning implies outperforming competitors in terms of the customer value equation. There are two approaches to achieve a competitive edge, becoming either a differentiator or a cost leader. 4. Capabilities. The set of activities that a team must complete in order to gain a competitive edge. 5. Management Systems. Metrics and Systems that facilitate the capabilities and choices that constitute the strategy.
Execution is not distinct from strategy.
Strategy consists of both strategic objective and how the strategy must be executed. If strategy is good enough on to meet its goals and clearly show how implementation must be done, we can call it brilliant strategy. But If strategy fails to hit its objective, one cannot blame execution as separate part. If a strategy produces poor results, how can we argue that it is brilliant? So, when result went wrong strategy, itself must be reviewed and necessary correction must be done. You need solid strategy in order to have successful execution. The majority of people would concur that solid execution is essential to successful results.
Any skilled strategist is aware that strategy is more
than just making catchy statements. In order to optimize long-term value, you must make a number of decisions on where to play and how to win. Results are being produced as a result of the decisions that have been made. As a result, excellent strategy is essential to good execution.