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i
Introductory Message
Beauty is in the eye of the beholder, but one cannot truly appreciate beauty
without getting deeper on how it all began and how it had been created.
Art is everywhere and it comes in different forms. This quarter, you will
rediscover the evolution of art from its beginnings to its forms of today. You will realize
then that they just did not exist from nowhere, rather they were created with a process
in mind.
This learning module in Creative Industries 1, you will learn the various art
forms and deepen your understanding of certain artworks in the context of history and
culture that may change your first impressions.
This module provides activities with actual exercises and activities for you to
perform. Do enjoy this wonderful opportunityy given to you to continue the process of
learning despite the present situation. Accomplish all the activities required for this
module and submit to your teacher at the end of the week.
One of our main purpose is for you to learn from this module, but before you
begin please remember the following:
1. Take good care of this material, do not put any unnecessary marks/writings in any
part of the module.
2. Read carefully and follow instructions given before starting any activity.
3. Follow this module in sequential order, do not skip some parts.
4. You may request your parents or any adult members in your family for help but
bear in mind to always observe honesty and integrity while performing and
checking the assessments and exercises.
5. Use a separate answer sheet for the exercises, assessments and activities.
6. Return this module together with your answers and the expected outputs to your
teacher or facilitator.
Please don’t hesitate to communicate with your teacher or facilitator for questions
and clarifications regarding this module.
ii
Standard Symbols/Icons used to represent some parts of the
module:
Let’s Find What This is given to check what the learner knows
You Know about the lesson to take.
iii
A question fill in the blank
Let’s Remember sentence/paragraph to process what the
learner learned from the lesson.
At the end of the module, you will also see the following:
iv
Introduction
In this module you will uncover that though art has no rules, it certainly has
building blocks that makes an artist a beginner to a master. Art has a language that all
artists understand just in viewing an artwork.
You will learn that these building blocks in creating masterpieces include the
basic materials, tools, and processes in the production of visual, media and applied
arts. In fact, art has evolved in so many ways including its practices in crafting, whether
software or traditional. As we go along, brace yourself to unearth what works for you
to become the master artist you want to be soon!
Distinguishes basic materials, tools and processes (including software and traditional
practices) in the production of visual, media and applied arts.
1
Let’s Find What You Know
Take the test to determine your prior knowledge on the topic. Read each item
carefully and choose the letter that best answers the question. Check your answer
with the answer key at the back portion of this module. Then enjoy along this journey
as we discover the beauty of art through in this module!
1. Yasmin is enrolled in a photography class. Which among these materials are not
needed in this craft?
a. binder c. paper
b. film d. landscape
2. Donesa’s brother is an Arts and Design student and loves oil painting. What is the
best support for oil painting?
a. canvas c. wall
b. paper d. electronic canvas
3. Joan adores Michelangelo Buonarroti since she was a little girl. As an artist, she is
much comfortable using dry colored pigments mixed with egg yolk and applies
them quickly to a stable surface in layers of short brushstrokes. What medium does
she use?
a. charcoal c. fresco
b. watercolor d. tempera
4. Uncle Gilbert is the best photographer in town. He uses old school or traditional
practices in his craft. Which among the following he does not practice and use?
a. red room c. photoshop
b. kodak d. film roll with 36 negatives
5. My aunt has an eye for fashion outfits. What visual tool does she need the most to
make her OOTDs standout in a crowd?
a. space c. line
b. color d. type
6. Jess wants to master the pen and ink medium. So, he created a value scale to
improve his ink shading skill. What is the correct sequence of the values in between
white and black?
a. highlight, shadow, midtone c. highlight, midtone, shadow
b. midtone, shadow, highlight d. white, highlight, black
7. Sarah has a collection of handmade accessories. She loves the ones that have
symmetrical designs. Which principle of art created this effect?
a. rhythm c. variety
b. balance d. proportion
2
8. Christmas is in the air. Jai plans on putting Christmas decors in their house. What
production process is it when she creates a mood board and gets inspiration from
pinterest?
a. preproduction c. postproduction
b. production d. all of the above
9. The pandemic has made a significant impact in the lives of the people. Marricar, a
young local artist decided to sell her artworks online to help sustain her family’s
needs. What phase of the production process is this?
a. preproduction c. postproduction
b. production d. none of the above
10. Danielle is a Grade 11 – Arts and Design Student. She is fond of making miniature
furniture like tables and chairs. What process is this when she makes use of wires,
pliers, paper and cutter in its production?
a. preproduction c. postproduction
b. production d. all of the above
3
Lesson Basic Materials, Tools, and
Processes in the Production
2 of Various Art Forms
Review
a. Self-portrait on charcoal
b. Miniature chairs
Baby’s moving
c.
ultrasound image
d. Pocket zoo 4D
e. Family picture
h. Fashion accessories
4
Let’s Learn and Experience
Engagement No. 2: 4 WORDS - 1 PIC!
Instructions: Each set of the 4 words has 1 picture in common. Match the 4 materials
in each item to the correct output from the choices below. Write the letter
of your answer on a separate sheet of paper.
_____ 1. pigments a.
binders
solvents
support
_____ 2. landscape b.
lens
film
paper
_____ 3. wire c.
pliers
paper
cutter
_____ 4. grout d.
tesserae
adhesive
base
_____ 5. gadget e.
application
flashcards
internet
https://stock.adobe.com/ph/search?filters%5
_____ 6. alginate f.
plaster
craft knife
mold
5
Engagement No. 3: PAINT ME A PICTURE!
Instructions: Summer vacation has just ended but we stayed at home for months to be
safe from the pandemic. If you could bring back time and travel to any
place you want, where could have you been? Picture that scene in your
mind and paint it on an empty canvas or any painting surface or support
you have at home.
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Engagement No. 4: APPEAR, DISAPPEAR, ONE HALF!
Instructions: As a young artist, you are already starting to discover your specialty in
art and the medium to use. In this activity, unveil the other basic materials
used in some visual art forms composed of pigments, binders and
solvents. Write the missing half of the terms with the help of the given
definitions. Use a separate sheet of paper to write all the terms asked.
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Engagement No. 5: SA PULA, SA PUTI!
Instructions: Art has evolved from drawing and painting on flat surfaces to digital and
computer-generated images of the media arts. Can you recognize if the
practices below are traditional or digital? Group them by writing the
practices found in the “bayong/ bags” to the proper boxes with tags;
PULA for traditional practices and PUTI for digital practices. Use a
separate sheet of paper for your answers.
PULA PUTI
brushes
tablet as with picsart red room/
natural/ kodak
canvas synthetic dark room
bristles
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Engagement No. 6: MIRROR, MIRROR ON THE WALL!
Instructions: Imagine that you have a stylus pen and tablet with an empty canvas.
Make use of your mobile phones or any available gadget you have at
home. Then, look at yourself closely in the mirror and sketch yourself.
Take a picture or a screenshot of what you have done. Post it on your
fb’s timeline with a hashtag #SelfPortrait #DigitalArt #MediaandVisualArts
#CreativeIndustries1.
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Engagement No. 7: WORD LADDER!
Instructions: Figure out the words from the given clues in each ladder, then match it to
the answers on the next column. Write the answers of each item on a
separate sheet. The terms will help you understand what you have
created in the previous activity.
__ __ __ __
1. The path of a a. Type
moving point
4. An object’s
__ __ __ __ __ internal/ external d. Shape
areas
5. An object’s
__ __ __ __ __ brightness/ e. Line
darkness.
__ __ __ __ __ 6. An object’s f. Form
chromatic quality.
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Engagement No. 8: CANDY CRUSH!
Instructions: The assorted candies tell something about what you have done in the
previous activity. Examine each candy and group it with its similar shape
and definition. Then color them with the same shade to create a match of
3 – a sugar rush! Do this on a separate sheet of paper.
Can be
vertical,
Creates an horizontal,
Shape Curved Line outline or diagonal,
contour. straight, and
curved.
Can be Doesn’t
A shape that A
read, used need
closed
is or appears space photograph/ Text
as a shape illustration
to be three made
when a line and visual when used
dimensional. connects well.
to itself. element.
The visible
spectrum of Two Space
Form Texture
reflected Dimensional
light. Three
Dimensional
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Engagement No. 9: THE BACK CHALLENGE!
Instructions: A drawing at the back on one shirt has been made for you. Recreate each
drawing/ image by copying and improving it to the other shirt’s back.
Identify the visual tools of art used in creating them with the terms in
the previous activity and write your answers on a separate sheet of paper.
1. __________ 2. __________
3. __________ 4. __________
5. __________ 6. __________
7. __________
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Engagement No. 10: CAN YOU FOLLOW?!
Instructions: You have learned in the previous activities the importance of point and
line to be able to create an art. Match Column A with Column B by
identifying the different line drawing or ink shading techniques that will
level up your skills using value. The value scales below present not only
white and black values but also what are between them; highlights,
midtones, and shadows. Can you follow? The first one has been done
for you. Then apply these techniques to the geometric shapes below the
table. Make sure to select your own source of light.
Column A Column B
White Highlight Midtone Shadow Black
1. Stippling a.
2. Hatching b.
3. Scribbling c.
Short
4. d.
Dashes
Cross
5. e.
Hatching
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Process Questions:
1. What is the narrative all about?
2. What have you felt after reading the narrative?
3. Analyzing the information gathered in the Art Appreciation Canvas, why is it
important to know the details behind a certain artwork such as its form,
historical/cultural contexts, and the process in production?
4. How would help and capacitate your fellow aspiring artists in appreciating art
and the works of artists whether local or international?
5. What conclusion can you draw from this activity?
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BAYBAYIN MEANING PROCESS
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Engagement No. 12: THIS or THAT?!
COMPOSITION A B
1. Harmony Variety
2. Balance Repetition
3. Proportion Contrast
4. Movement Emphasis
5. Rhythm Pattern
6. Unity Proportion
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Mini-Lesson
The process of producing artworks has three parts however it doesn’t follow a
progressive sequence: 1) preproduction, 2) production, and 3) postproduction. In
preproduction, an artist begins with the idea or concept that he or she desires to
communicate to the public. In the production phase of various art forms, artists need
to be acquainted with the basic materials, tools, and processes in art. In the previous
module, we have already discussed that these various art forms have been classified
into 2D, 3D and 4D due to their differences in materials and processes in production.
Charcoal It is made from burned wood used to make very dark marks.
A pigment combined with a binder suspended in liquid then applied using a
Ink
pen or brush.
Usually in a form of pencil made of a crystalline form of carbon with a
Graphite
silvery color.
A handheld colored block made from finely ground colored pigment with
Pastel
binder that smudges easily.
Colored pigments in water-soluble gum arabic binder mixed with water and
Watercolor
brushed onto an absorbent surface.
Easy to use, dries fast and allows artist to work fast with water-soluble
Acrylic
acrylic polymer as binder and water as solvent.
Uses linseed oil as binder and turpentine as solvent with strict rules of
Oil
application of dividing parts into layers to avoid cracking.
It is long lasting and is applied unto plaster; buon fresco (on wet plaster) or
Fresco
fresco secco (on dry plaster).
Dry colored pigments mixed with egg yolk and applied quickly to a stable
Tempera
surface in layers of short brushstrokes.
Uses melted beeswax as the binder, applied to rigid supports like wood
Encaustic
with heated brushes which remains fresh and vibrant over centuries.
Aside from these traditional art forms that include some 3D art such as
sculpture, installation and kinetic art, art has developed into a time-based and new
media art (3D/4D) with the evolution of technology throughout the years. From the
traditional use of film roll with 36 negatives, brushes with natural/ synthetic bristles, flip
book animation, kodak, instant film camera and red room/ dark room, today we make
use of digital software, applications and gadgets like stylus pen, tablet as canvas,
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photoshop express, picsart, and many more. Using them for the first time seem to be
complicated but with constant use and practice, manipulating them will then be easier.
On top of these materials, artists integrate and apply the elements and
principles of art to produce a composition. They are considered the foundation and the
language of art. The elements of art are visual tools while the principles of art are the
procedures in creating effects to a good composition.
Elements of Art
The path of a moving point. Creates an outline or contour.
Line
Can be vertical, horizontal, diagonal, straight, and curved.
The contour of a flat object. It is Two-Dimensional.
Shape
A closed space made when a line connects to itself.
It has weight, width, and depth.
Form
A shape that is or appears to be three dimensional.
An object’s internal/ external areas.
Space
May be positive (subject) or negative (background).
An object’s brightness/ darkness.
Value
Tints make color lighter and shades make it darker.
The visible spectrum of reflected light. An object’s chromatic quality.
Color
It has the 3 attributes; hue, value and intensity or saturation.
The tactile quality of a surface.
Texture
Can be seen (simulated) or felt (actual).
The language in visual form. Can be read, used as a shape and visual
Type
element. It does not need photograph/ illustration when used well.
Principles of Art
It is achieved when the elements of an artwork come together
Unity
in a unified way.
It is created by the variety and repetition of elements that come together to
Rhythm
create a visual tempo or beat.
Balance It is a feeling of equilibrium or stability.
Movement It creates the look and feeling of action in an artwork.
Proportion It is the relationship of elements to the whole and to one another.
It is brought about by using different colors, sizes and shapes
Variety
in an artwork.
It is a way of using elements to stress a certain area in an artwork
Emphasis
or standout.
Repetition It is the repeating of a single element many times in an artwork.
It is the uniform repetition of an element of art or combination
Pattern
of elements.
Contrast It is the combination of elements to stress the differences between them.
It is the arrangement of elements showing all the parts of a piece form a
Harmony
coherent whole.
And lastly, in the postproduction, once the artwork is finished, it will then be
displayed in spaces to be seen, heard, touched, and experienced.
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Let’s Think Deep
Engagement No. 13: READ-ALOUD!
Instructions: Carefully read the dialogue below. Then complete the table next page
by supplying the information needed in the canvas.
Esmie and Dulce have been best friends since college, and they share the
same interest for almost everything. After many years of not seeing each other, they
finally met and talked over a video call one day.
Esmie : Oh, Dulce, is that you? You look amazing! How are you?
Dulce : You always are gorgeous, Esmie. I’m doing great. I missed you!
Let’s Remember
What have you been up to lately?
Esmie : I missed you too! Since the pandemic, I’ve been working from home.
Life has been very tough but good thing my passion has been helping
me out to pay the bills.
Dulce : Yeah, everybody is struggling but this pandemic has brought so much
life to online business and our local products. I’m glad that you finally
pursued your love for pottery and painting.
Esmie : Well, our last conversation about the actress, fashionista and artist
named Heart Evangelista made me realize that we can make a living out
of our passion for art.
Dulce : So true! appreciating
Let us try to practice We may not have art incelebrity
the nextHermès
pageowners and international
by expl
collector as clients but for sure we will get avid customers too when we
give our heart and hand in action to what we do best.
Esmie : I am just inspired by how she carefully paints in detail every bag of her
clients. She uses no ordinary canvas – leather out of calf, alligator, and
even ostrich skin.
Dulce : There is no room for mistakes for Heart. She plans and even prays the
rosary before painting for five to seven straight hours.
Esmie : I just love how her acrylic leather paint, brushes, and colored markers
create vibrant images of birds, flowers, and elegant ladies that match
her clients’ personalities in her posts and vlogs.
Dulce : It takes a long and tedious process of transforming bags, but it comes
with a price amounting to P900,000.00 each. Can you believe that?
Esmie : And imagine, it all began as an accident, when she spilled cheese fries
on her orange designer bag. So, she decided to paint it herself!
Dulce : As what they say, nothing happens by accident, it is your destiny. Just
like what this pandemic has brought you to your love for pottery and
painting. I know it will flourish not only because of your talent and skill
but also with your passion, persistence, and hard work.
Esmie : Thank you so much Dulce. I’ll send you some pieces one of these days.
Dulce : Oh, I can’t wait! I love to hear more from you, but I have to go. Goodbye!
Esmie : Until then, God bless and keep safe!
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ART APPRECIATION CANVAS
Name of Artist
Art Form
Basic Materials
Process in Production
Process Questions:
1. What is the dialogue all about?
2. What have you felt after reading the narrative?
3. Did Heart Evangelista has a certain process in producing her artworks?
4. Analyzing the information gathered in the Art Appreciation Canvas, why is it
important to know the details behind a certain artwork such as its basic
materials, tools, and processes in the production?
5. How can you help our economy rise and develop our local products?
20
Let’s Remember
Instructions: In the animated film entitled Charlotte’s Web, Charlotte the spider writes
messages praising his pig friend, Wilbur in her web to persuade the
farmer to let him live. Fill in each layer of the web respectively with your
understanding of the lesson; first layer from the inside – title of the lesson,
second layer – basic materials, third layer – visual tools, and fourth layer
– procedure in creating effects in an art composition to persuade your
teacher that you are learning the concepts of the lessons.
Process Questions:
1. What are some of the art forms mentioned in this lesson?
2. How do they differ from each other?
3. In creating art compositions, is it important for an artist to distinguish basic
materials, tools, and its processes?
4. How can you produce an art composition that integrates both software and
traditional practices?
5. They say, there are no rules in art, but having learned the foundation and
language of art, how can you influence your fellow artists on their importance?
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Let Me Apply It
Instructions: Create an original art composition of any form that best describes you are
as an artist. Then, do a creative analysis of that artwork with the help of
what you have learned so far in this lesson.
Title of Artwork
Name of Artist
Art Form
Basic Materials
Process in Production
Process Questions:
1. What is the inspiration of the artwork you have just created?
2. How does is define and or describe you as an artist?
3. Why is it necessary to have a story behind your artwork?
4. How can you influence others in appreciating local artworks such as yours?
5. As an aspiring artist, how can our local artworks make it internationally?
22
Let’s Ponder
Instructions: Place your insights and messages in the bottles by doing what is asked
to check the level of your understanding. Enjoy!
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Let’s Check It
Instructions: You are almost done! To check what you have learned so far in this
module, read each question carefully and write the letter and words of the
best answer on a separate sheet. Then, check your answer with the
answer key at the back portion of this module.
1. My younger sister has an eye for wallpapers. She ordered from Lazada a few items
with soft and coarse tactile surfaces. What visual tool do these wallpapers possess?
a. pattern c. line
b. form d. texture
2. Jess wants to master the pen and ink medium. So, he created a self-portrait with
tones and textures out of dots in different densities. What is this ink shading
technique?
a. stippling c. hatching
b. scribbling d. short dashes
3. Sarah has a collection of handmade accessories. She loves the ones that have
gems of different colors, sizes and shapes. Which principle of art created this effect?
a. proportion c. emphasis
b. variety d. repetition
4. Yasmin is enrolled in a photography class. Is it important for her to be acquainted
with the materials to use in photography?
a. Yes because familiarity with the materials will give you confidence in using them.
b. Yes because it will make her an expert in the craft.
c. No because she is already an expert anyway.
d. No because she can always ask her instructor in case she doesn’t know.
5. Donesa’s brother is an Arts and Design student and loves oil painting. Why is it
important for her to get the best support for this kind of medium?
a. It is an expensive support.
b. It is the most used.
c. It needs a big support to be visible to the audience.
d. It is flexible and enables artists to create a texture specific to their painting needs.
6. Joan adores Michelangelo Buonarroti since she was a little girl. As an aspiring artist
who is also fond with fresco medium, what is the best suggestion you can give to
Joan to develop her skills?
a. She must study fine arts for her to become an expert in using fresco.
b. She must travel abroad to see for herself the works of art of Michelangelo.
c. She must look for a personal tutor.
d. She must patiently study the medium and diligently learn its basic to complex
techniques.
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7. Uncle Gilbert is the best photographer in town. He uses digital and traditional
practices in his craft. Do you think he has an edge over those photographers who
exclusively use digital practices?
a. Yes, because he has more experience.
b. Yes, because he is flexible in manipulating manual and automatic materials.
c. No, because he is trapped in the past.
d. No, because digital is more convenient to use.
8. Christmas is in the air. Jai plans on putting Christmas decors in their house. How
important is it to draw inspiration from online sources such as pinterest?
a. Research can make any plans better when realized.
b. Everything will fail without a plan.
c. Copying ideas is better.
d. Creating Christmas decors is fun.
9. The pandemic has made a significant impact in the lives of the people. Marricar, a
young local artist decided to sell her artworks online to help sustain her family’s
needs. How is postproduction done here?
a. Money from the sold artworks can certainly help Marricar’s family.
b. Marricar’s artworks are better sold in art galleries.
c. Marricar’s finished artworks are displayed and sold to an online platform for
possible client/ collector to see and purchase.
d. Local artists should sell their artworks to the public.
10. Danielle is a Grade 11 – Arts and Design Student. She is fond of making miniature
furniture like tables and chairs. How important are the materials, tools and
processes in its production?
a. Danielle can’t create miniatures without the needed materials and tools.
b. Danielle realizes an idea conceptualized when materials, tools and processes
are made available for manipulation.
c. Danielle needs materials and tools to create tables and chairs.
d. Danielle has to produce miniatures using the tripartite process.
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Glossary
Elements of art - visual tools in creating an artwork
Answer Key
b 10.
c 9.
a 8.
b 7.
f 6. c 6.
b 5. b 5.
4D – c, d
e 4. c 4.
a 3. 3D – h, g, b d 3.
d 2. a 2.
c 1. 2D - a, e, f a 1.
26
27
Engagement No. 4 Engagement No. 5 Engagement No. 7
1. charcoal PULA: 1. line
2. ink 2. shape
3. graphite 1. film roll with 36 3. form
4. pastel negatives 4. space
5. watercolor 2. brushes with natural/ 5. value
6. acrylic synthetic bristles 6. color
7. oil 3. flip book animation 7. texture
8. fresco 4. kodak 8. type
9. tempera 5. instant film camera
10. encaustic 6. red room/ dark room
PUTI:
1. stylus pen
2. tablet as canvas
3. photoshop express
4. picsart
Engagement No. 8 Engagement No. 8 Engagement No. 8
1. *Shape 4. *Space 7. *Value
*A closed space made * An object’s internal/ *Tints make color lighter
when a line connects external areas. and shades make it
to itself. * May be positive darker.
* Two Dimensional (subject) or negative * An object’s brightness/
(background). darkness.
2. *Texture
*A surface quality. 5. *Form
* Can be seen *A shape that is or
(simulated) or felt appears to be three
(actual). dimensional.
* Has weight, width, and
3. *Line depth.
* Creates an outline or
contour. 6. *Color
* Can be vertical, *The visible spectrum of
horizontal, diagonal, reflected light.
straight, and curved. * It has the 3 attributes;
hue, value and intensity
or saturation.
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Engagement No. 9 Engagement No. 10 Engagement No. 11
1. line a. hatching 1. unity
2. shape b. cross-hatching 2. rhythm
3. form c. scribbling 3. balance
4. texture d. stippling 4. movement
5. value e. short dashes 5. proportion
6. space 6. variety
7. color 7. emphasis
8. repetition
9. pattern
10. contrast
11. harmony
Engagement No. 12 Post-Test
1. harmony 1. d
2. repetition 2. a
3. proportion
4. emphasis
3. b
5. rhythm 4. a
6. unity 5. d
6. d
7. b
8. a
9. c
10. b
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the-garden/mosaic-making/.
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Textures/81481.
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https://www.coursehero.com/file/p7gomtfg/Production-Process-The-process-of-
creating-an-artwork-does-not-necessarily/.
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