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  • Mid Term Principles of Marketing B2

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    Zeeshan Ali
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    The document is a midterm exam from National University of Modern Languages for its BBA program. The exam covers principles of marketing and has two questions. The first question asks students to write the mission statement and list 10 goals and 10 objectives of the marketing department for Telenor Company. The second question asks students to discuss which buyer characteristics would most influence their purchase decisions for a new car, laptop, restaurant dinner, and new dress. The exam is out of 15 total marks and allows 1 hour for completion.

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    Marketing management

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    6. mid term principles of marketing B2

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    The document is a midterm exam from National University of Modern Languages for its BBA program. The exam covers principles of marketing and has two questions. The first question asks students to write the mission statement and list 10 goals and 10 objectives of the marketing department for Telenor Company. The second question asks students to discuss which buyer characteristics would most influence their purchase decisions for a new car, laptop, restaurant dinner, and new dress. The exam is out of 15 total marks and allows 1 hour for completion.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views2 pages

    Mid Term Principles of Marketing B2

    Uploaded by

    Zeeshan Ali
    The document is a midterm exam from National University of Modern Languages for its BBA program. The exam covers principles of marketing and has two questions. The first question asks students to write the mission statement and list 10 goals and 10 objectives of the marketing department for Telenor Company. The second question asks students to discuss which buyer characteristics would most influence their purchase decisions for a new car, laptop, restaurant dinner, and new dress. The exam is out of 15 total marks and allows 1 hour for completion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    National University of Modern Languages

    Faculty of Management Sciences


    BBA IIB (Mor) – Mid Term Examination – Dec 2020 (Part 2)

    Paper: Principles of Marketing Total marks :15


    Time allowed: 1 hour

    Instructions:

     Attempt all questions


     Write down your roll# no on the question paper.

    Q1. Write down the mission statement of the marketing department of Telenor Company. Also write
    down atleast 10 goals and 10 objectives of its marketing department. (7)

    Q2. Considering the buyers characteristics that affect the buying behavior, discuss which one(s)
    would influence you the most when doing the following:
    a. Making a new car purchase
    b. A laptop purchase
    c. Picking a restaurant for dinner
    d. Purchasing a new dress (8)

    *****Best of Luck*****

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