The Eras Tour

The Eras Tour
The Eras Tour is the ongoing sixth headlining concert tour by the
American singer-songwriter Taylor Swift. Having not toured for The Eras Tour
her studio albums Lover (2019), Folklore (2020), and Evermore Tour by Taylor Swift
(2020) due to the COVID-19 pandemic, Swift is embarking on the
Eras Tour in support of all of her albums, including her latest,
Midnights (2022). It is her second all-stadium tour after the 2018
Reputation Stadium Tour. The U.S. leg of the Eras Tour
commenced on March 17, 2023, in Glendale, Arizona, and is set to
end on August 9, 2023, in Inglewood, California.
Described by Swift as a "journey through all of my musical eras",

an Eras Tour show lasts for over three hours, consisting of
performances of 44 songs divided into 10 acts that portray Swift's
studio albums conceptually. The tour received unanimous critical
acclaim, with emphasis on the concept, production, and Swift's
musicianship, vocals, charisma, stamina, and versatility as an
entertainer.
Media outlets described demand for tickets to the Eras Tour as

"unprecedented" and "astronomical", with 3.5 million people
registering for Ticketmaster's presale program for the U.S. leg. Promotional poster
Although the company's website crashed immediately after the
Location United States
presale commenced on November 15, over 2.4 million tickets to
the tour were sold that day, breaking the record for the most Associated Various
concert tickets sold by an artist in a single day. Nevertheless, albums
Ticketmaster was met with criticism and political scrutiny for the Start date March 17, 2023
widely covered debacle in addition to allegations of monopoly
within the concert business. End date August 9, 2023
Legs 1
Background No. of 52
shows
In support of her sixth studio album, Reputation (2017), Taylor Supporting Paramore · Gayle ·
Swift embarked on the Reputation Stadium Tour, her fifth concert acts Haim · Phoebe
tour, in 2018. It broke the record for the highest-grossing U.S. tour
Bridgers · Gracie
in history.[1] Due to the outbreak of the COVID-19 pandemic in Abrams ·
early 2020, Swift canceled her scheduled sixth concert tour, then
Beabadoobee · Girl
titled Lover Fest, which was planned to support her seventh studio
in Red · Muna ·
album, Lover (2019), with performances in stadiums as well as
open-air venues and European festivals. Without touring since Owenn
2018, she released three studio albums—Folklore (2020), Taylor Swift concert chronology
Evermore (2020), and Midnights (2022). She also released the re-
recorded albums Fearless (Taylor's Version) and Red (Taylor's Version) in 2021.[2]
In the days leading up to the release of Midnights, on October 18, 2022, Swift's United Kingdom website
indirectly confirmed a forthcoming concert tour.[3] Pre-ordering Midnights on the UK store resulted in
"special presale code access for forthcoming and yet-to-be-announced Taylor Swift UK show dates."[4][5]
On The Tonight Show Starring Jimmy Fallon on October 24, Swift stated that she "should [go on tour]"
and that "when it's time, [I will] do it".[6] She confirmed that a tour would happen "soonish" at The
Graham Norton Show on October 28.[7]
On November 1, 2022, Swift announced on Good Morning America and through her social media
accounts that her revamped sixth concert tour would be called the Eras Tour.[note 1] She described it as "a
journey through the musical eras of [her] career". It marks her first concert tour in five years. Its U.S. leg,
which initially consisted of 27 dates across 20 cities, began on March 17, 2023, in Glendale, Arizona, and
will conclude on August 9, 2023, in Inglewood, California. The opening acts for the American leg of the
tour are Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams and
Owenn, each two of whom share a date.[2] Messina Touring Group, an Anschutz Entertainment Group
(AEG) partner, is the tour's promoter.[9]
Following popular demand, on November 4, eight extra U.S. dates were added to existing cities, bringing
the total number of shows to 35.[10] High demand prompted 17 more shows to be added the following
week, making the Eras Tour the most extensive U.S. tour of Swift's career with 52 dates, surpassing her
preceding Reputation Stadium Tour (38 dates).[11] International dates are to be announced later.[2]
Billboard described the tour's announcement as "the most chaos-inducing tour announcement of the
decade."[12]
In December 2022, Financial Times and Rolling Stone reported that the cryptocurrency exchange company
FTX was previously in negotiations with Swift, offering her a US$100 million sponsorship deal,[13]
including a partnership for the Eras Tour and offering tickets as non-fungible tokens (NFTs),[14] and that
Swift denied the deal subsequently.[15] FTX became defunct in November 2022, filing for bankruptcy.[16]
On January 20, 2023, Argentine daily newspaper El Día claimed that Swift would tour Argentina for the
first time, with two shows booked at La Plata's Estadio Único Diego Armando Maradona on October 6 and
8.[17] They also claimed she would tour Brazil.[18] On January 23, 2023, Brazilian journalist José Norberto
Flesch reported via Universo Online that Swift would tour Brazil between late September and October
2023, marking her return to the country after her first show which was an exclusive concert in
2012.[19][20][21]
On January 31, tour merchandise inspired by all of Swift's ten album "eras" were made available for
purchase on her website.[22][23]
On March 27, various media outlets reported that Swift booked the Melbourne Cricket Ground in
Melbourne, Australia, on multiple undisclosed dates, spurring speculation about the Eras Tour shows in
Australia and New Zealand.[24][25]
Ticketing
Tickets were previously set to go on sale to the general public on November 18, 2022.[note 2] As a result of
Swift's multi-year partnership with Capital One, cardholders had presale access, which was set to begin in
the afternoon of November 15.[27] Fans could register for the Ticketmaster Verified Fan program from
November 1 through November 9 to receive a code that granted exclusive access to the TaylorSwiftTix
Presale to purchase tickets in the morning of November 15; previous Lover Fest ticket holders also received
preferred access to the presale if they registered using the same Ticketmaster account.[28] Swift confirmed
ticket prices in advance, abandoning the "platinum ticket" model; they ranged from $49 to $449, while VIP
packages ranged from $199 to $899.[2] USA Today reported that the listing for the Nashville tour dates
included the disclaimer that "ticket prices may fluctuate, based on demand, at any time."[29]
According to Ticketmaster, the TaylorSwiftTix Presale provided "the best opportunity to get more tickets
into the hands of fans who want to attend the show" by evading bots and scalpers.[29] The ticketing
platform noted that if demand from the fan program "exceeds supply", it is possible that "verified fans may
be selected at random to participate in the presale."[30]
Controversy
The tour recorded an incredibly high demand for tickets.[31] On November 15, Ticketmaster's website
crashed following "historically unprecedented demand with millions showing up", halting the presale.[32]
Ticketmaster immediately published a statement saying they were working to fix the issues "as the site was
unprepared to accommodate the sheer force of hundreds of thousands of Swift fans",[8] and subsequently
reported that "hundreds of thousands of tickets" had already been sold and postponed the remainder of the
presale.[33] The public on-sale was later canceled due to "extraordinarily high demands on ticketing
systems and insufficient remaining ticket inventory to meet that demand".[34] Ticketmaster was widely
criticized by fans and customers online for a flawed ticketing model.[35] CNN Business stated that the
"astronomical" demand indicated Swift's popularity.[36] However, Fortune and Bloomberg News attributed
the criticism to Ticketmaster's "oft-confusing multistep buying process plagued with additional fees", as
well as "long waits, technical problems, and poor customer service".[37][38]
Greg Maffei, chairman of Live Nation, claimed that Ticketmaster prepared for 1.5 million verified fans but
14 million showed up: "We could have filled 900 stadiums."[39] The company confirmed on November 17
that the November 18 public on-sale was canceled as well, citing an inability to meet demand.[26] Swift
released a statement on November 18, 2022, via her Instagram story; she stated that she is "pissed off" and
found the fiasco "excruciating".[40] She asserted that she was "not going to make excuses for anyone
because we asked [Ticketmaster], multiple times, if they could handle this kind of demand and we were
assured they could." [41] Later that same day, Ticketmaster issued an apology "to Taylor and all of her fans"
via their Twitter account.[42] Various U.S. lawmakers, including attorneys general and members of the U.S.
Congress, took notice of the issue,[43] which became a subject of multiple congressional inquiries.[44] The
New York Times reported that the U.S. Department of Justice had opened an antitrust investigation into
Live Nation Entertainment and Ticketmaster.[45] A group of 26 fans sued Ticketmaster on December 2 for
"intentional deception", "fraud, price fixing and antitrust violations".[46]
Various journalists highlighted Swift's influence, and how the controversy could bode well for the music
industry. Arwa Mahdawi wrote for The Guardian, "Swift has had an incredibly impressive career. But you
know what? If she gets people to sit up and pay attention to the disgraceful state of antitrust laws in the
U.S., I reckon that will be her finest achievement."[47] Brooke Schultz of Associated Press discussed how
Swift's fans magnified a website crash into a political movement and considered them an influential voter
demographic during elections: "the sheer power and size of Swift’s fandom has spurred conversations
about economic inequality, merely symbolized by Ticketmaster".[48] Bloomberg journalist Augusta Saraiva
termed the phenomenon "Swiftonomics"—a microeconomic theory that explains Swift's supply, demand,
fanbase and political impact following the COVID-19 pandemic.[49] I-D dubbed Swift the last remaining
"real" popstar for "[s]hifting more albums and filling more stadiums than her contemporaries" and
"creat[ing] a hysteria unseen since the industry's golden era." [50] Pitchfork asked, "Is there any other artist
who could force urgency into the federal investigation of a music industry monopoly just by going on
tour?"[51]
Special sale
On December 12, 2022, Ticketmaster began mailing select fans—"identified as [fans] who received a boost
during the Verified Fan presale but did not purchase tickets"—and notified them of a second ticket-buying
opportunity to purchase a maximum of two tickets per user, through the platform Ticketstoday.[52][53]
Billboard reported that Ticketmaster opted to sell the remaining 170,000 tickets over four weeks through
Ticketstoday, a ticketing platform originally built for Dave Mathews Band's fanclub in the 2000s but was
purchased by Live Nation in 2008, to "significantly reduce fan wait times".[44]
Production
Music
Designed as a tribute to Swift's discography across her 17-year career, the Eras Tour covers all styles of
music from her 10 studio albums, ranging from country and pop to folk and alternative rock genres.[54]
Both Cosmopolitan and Rolling Stone have described the Eras Tour as a "greatest hits" tour of an artist still
in her commercial prime.[55][56] The set list placed a slightly greater focus on albums for which Swift had
not previously toured (Lover, Folklore, Evermore, and Midnights), including first-ever live performances of
several tracks.[57]
Staging and lighting
The Eras Tour staging is expansive, consisting of three separate stages made of digital displays—the main
stage with a giant, curved screen;[58][59] the rhombic middle stage;[60] and a T-shaped rectangular stage at
the middle of the floor[61][62]—all of which are connected by a broad ramp.[63] The stages together form a
"hyperactive" hydraulic platform,[64] with the main and middle stages equipped with mobile blocks that
rise from the center to form platforms of different shapes.[65] The tour's "massive" production is heavily
inspired by Broadway.[66][56][67] It has been described as a 4D cognitive experience,[58] featuring
pyrotechnics,[62] laser lights,[68] indoor fireworks, PixMob LED bracelets,[64] and image projection
technology,[63] such as projection mapping.[58]
The tour's concept centers on worldbuilding and thus employs a diverse set of stage set-ups, props, and
performing styles to convey the varying moods and aesthetics of Swift's albums.[56][67] Interior design
magazine Architectural Digest named the Eras Tour Swift's "most ambitious" set design ever and praised its
worldbuilding.[69]
Costume design
The wardrobe of Swift and her accompanying dancers, as well as her microphones and guitars, on the Eras
Tour paid homage to her 10 album eras.[70][71] They were inspired by previous performances and music
videos,[72][73] intended to align with the overarching themes and palette of the era Swift referenced in each
act, showcasing the various sonic and visual aesthetics she had adopted throughout her career.[70][73]
However, media outlets noted that the unifying fashion choice were crystals: the costumes of every act
adorned with them in one way or the other.[74] StyleCaster regarded the Eras Tour wardrobe as Swift's best
fashion collection for a tour.[75]
Attire and accessories were mostly custom-made by fashion houses such as Versace, Christian
Louboutin,[76] Etro, Roberto Cavalli, Nicole + Felicia Couture, Zuhair Murad, Ashish,[77] Gladys
Tamez,[78] Alberta Ferretti, Jessica Jones, and Oscar de la Renta.[70] Swift wore variations of some
costumes for different shows. Fausto Puglisi, a designer for Roberto Cavalli, stated that he took an
"artisanal approach to craftsmanship" while customizing outfits for Swift, focusing on the fact that
"everything must be eye-catching" when designing for concerts.[70] He incorporated Swarovski crystals in
the costumes Swift wore during the Fearless, 1989 and Reputation act, which required over 170 hours of
meticulous "hand-craftsmanship by skilled artisans" to make.[79] The sequined tulle ball gown that Murad
designed for the Speak Now act required "over 350 hours of atelier handwork". Ferretti used chiffon and
micro-beading for the Folklore era dresses, while the Midnights Oscar de la Renta fringed bodysuit was
hand-adorned with more than 5,300 beads and crystals.[74]
Concert synopsis
It's easy to compare one of Swift's stadium shows to something you'd see on Broadway—
never has that been more true than for The Eras Tour. The setlist is cut up into acts, grouped by
eras for each of Swift's ten studio albums. For each era/act, Swift went full-send into that
album's look, feel, costume, color blocking, and more.
— David Waiss Aramesh, "Taylor Swift's The Eras Tour Is a 3-Hour Career-Spanning
Victory Lap", Rolling Stone[56]
The show is approximately three hours and 15 minutes long,[80] the longest of Swift's career, and heavily
features elements of theater.[72] It consists of 44 songs that are divided into 10 acts.[81][64][56] Each act is
characterized by a specific color scheme, while transitions between acts are facilitated by on-screen
interlude visuals and marked by costume changes with negligible intermissions.[67][54][82] Swift also
addresses the crowd several times throughout the show.[72] An Eras Tour show encompasses the following
acts:
1. Lover: A clock on-screen counts down to show time as Lesley Gore's "You Don't Own Me"
(1963) plays.[80] Surrounded by pastel-colored, fan-like tapestry,[69] Swift emerges from the
platform at mid-stage in a glimmering bodysuit and knee-high boots.[81][56] She opens the
show with "Miss Americana & the Heartbreak Prince" leading into "Cruel Summer".[83] Swift
then delivers the welcome note with the dollhouse from the "Lover" music video on the
screen, depicting her various album eras.[69] Accompanied by dancers and in a sequined
blazer,[81] she performs "The Man" and "You Need to Calm Down" through a set emulating
an office space and sings "Lover" on a guitar,[81][84] followed by a stripped-down rendition of
"The Archer" alone on the ramp.[81][56]
2. Fearless: As gold sparks rain down, the stage pivots to an aesthetic representing Fearless.
Swift reappears in a gold fringed dress and country boots characteristic of her early
style.[81][85] She performs "Fearless" on the main stage, "You Belong With Me" at mid-stage,
and "Love Story" on the T-stage, all alongside her band.[65]
3. Evermore: The stage adopts a forest aesthetic.[54] Swift begins singing "'Tis the Damn
Season" in a "burnt orange autumnal gown",[81] followed by a dark theme[80] that leads to
"Willow" in a "witchy" séance; Swift wears an emerald cape and performs with dancers
holding luminescent orange orbs.[72][81] She continues with "Marjorie",[65] then
"Champagne Problems" on a moss-covered piano beneath an oak tree,[54][69] concluding
the act with "Tolerate It" on a dinner table setup.[65]
4. Reputation: The act begins with visuals of snakes,[72] and the lights dim.[69] Swift
reemerges in an "asymmetrical serpentine catsuit" reminiscent of her Reputation Stadium
Tour costumes,[86] and the dancers wear black leotards.[67] She delivers a high-energy
performance of "…Ready For It?" with gothic dancers and "Delicate" surrounded by beams
of light.[65][80] Performing "Don't Blame Me" supported by elevated harmonies, Swift leaps
skyward on a platform.[65] She transitions to "Look What You Made Me Do", which features
on-screen visuals of Swift from all her eras trapped in glass boxes and the dancers also
dressed in some of Swift's older looks.[72][54]
5. Speak Now: The screen depicts a snake slithering away, followed by an abstract mosaic of
purple lights. Swift, in a ball gown, performs "Enchanted", accompanied by acoustic strums
and a full-band crescendo.[65][82][85]
6. Red: The stage turns red; a dancer opens a box that plays snippets of "Red", "Everything
Has Changed", and "State of Grace".[80] Balloons emerge, and Swift performs "22", wearing
a modified version of the hippie-inspired T-shirt from the song's official music video.[64] She
sings "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" next,
dressed in a romper and with the dancers in red.[65][81][73] She dons a coat and performs "All
Too Well (10 Minute Version)" on an acoustic guitar alone.[64][73] The act concludes with
artificial snow falling.[65]
7. Folklore: The act, characterized by its cottagecore aesthetic, is introduced with the reverse
animation of the previous artificial snowfall on-screen and a spoken word interlude of
"Seven".[82] Onstage is an A-frame cabin setup, similar to the one from Swift's performance
at the 63rd Annual Grammy Awards (2021), on an elevated platform with a
staircase.[87][67][69] Wearing a frilly gown,[88] Swift performs "Invisible String" on the cabin's
roof, "Betty" with her band, and "The Last Great American Dynasty" with dancers dressed in
period clothes.[81] She then starts singing "August", which transitions to the bridge of a rock-
tinged "Illicit Affairs",[63][82] followed by "My Tears Ricochet" on the secondary stages with a
choreography resembling a funeral procession.[89] Swift returns to the cabin to perform
"Cardigan". The act ends with fireflies.[81]
8. 1989: The act begins with the stage transforming into a city aesthetic with neon lights.
"Style" kicks off the act, with Swift wearing a beaded crop top and skirt that calls back to her
styling in 2014 and 2015.[56] Moving to mid-stage, the dancers dressed in black and white
outfits ride neon-lit bicycles for "Blank Space" and use blue-lit golf clubs to smash an
animated Shelby Cobra car, a reference to the song's official music video and the
choreography from the 1989 World Tour.[65][69] It is followed by "Shake It Off", performed as
a robust dance party;[81] "Wildest Dreams", backed with clips of a couple in bed; and "Bad
Blood", accentuated by intense pyrotechnics.[81]
9. Surprise songs: Swift, wearing a frock over her dress from the preceding act,[88] performs
one "surprise song" on guitar and another on piano.[62] In a "particularly remarkable" optical
illusion, a body of water develops around the piano and envelops the stage; Swift then dives
in and appears to swim underwater, along the ramp and the main stage.[64]
10. Midnights: A wave from the illusion crashes against the screen, revealing Swift, who wakes
up from a bed and climbs up a ladder into a cloud. The lower screen splits, and dancers
carry out clouds as Swift reemerges in a purple fur coat to sing "Lavender Haze".[81] She
removes the coat and performs "Anti-Hero" with a video of herself as a "Godzilla-esque
creature terrorizing a city" on the screen.[65] Dancers perform with umbrellas as Swift sings
"Midnight Rain" and undergoes an onstage costume change,[81] reappearing in a
rhinestone-adorned, midnight blue bodysuit.[67][85] She then performs a choreographed
"chair dance" for "Vigilante Shit",[65] influenced by "sultry" burlesque[87] and the 1975
musical Chicago.[80] Swift follows with "Bejeweled", featuring choreography inspired by the
song's viral TikTok dance,[90] and "Mastermind" with the entire dance crew.[54] "Karma"
closes the show with fireworks, colorful visuals, and confetti.[87][81]
Critical reception
The tour received rave reviews from music and entertainment critics.[91][92] Neil McCormick of The Daily
Telegraph, Keiran Southern of The Times, Adrian Horton of The Guardian, Kelsey Barnes of The
Independent, and Ilana Kaplan of i gave the Eras Tour total five-star ratings. McCormick called the show
"one of the most ambitious, spectacular, and charming stadium pop shows ever seen", lauding Swift's
musicianship, vocals, and energy.[93] Southern declared the Eras Tour "a pop genius at the top of her
game".[94] Horton praised the "rapturous" music selection, concept, "extravagant" staging, and Swift's
stamina and vocals.[61] Barnes noted the tour as "a career-defining spectacle" with acts marking the shifts
in Swift's artistry,[54] while Kaplan commended the "unparalleled" showmanship, "spicier" choreography,
camp styles, and "seamless" transitions between acts.[95]
The versatility of the show's music, visuals, and performance art was often a subject of praise in the
reviews. Journalists Rebecca Lewis and Carson Mlnarik of Hello! and MTV, respectively, commended
Swift's stage presence and commitment to her artistry; Lewis described Swift's alter ego during the tour as
"country ingenue to pop princess and folklore witch",[83] whereas Mlnarik affirmed that the on-screen
visuals stayed true to every album's aesthetic.[96] The Week and Dallas Observer critics agreed,
highlighting the "jaw-dropping" visuals and "bedazzled" fashion.[92][68] Billboard editor Jason Lipshutz
underscored Swift's "powerhouse" vocals, engaging artistic personas, and skill set.[60] Jon Caramanica of
The New York Times highlighted the tour's scale, ambition, and portrayal of all the musical pivots of Swift's
career,[97] whereas The Atlantic's Spencer Kornhaber complimented the show's art direction, suspense, and
the sequencing of the acts.[98] Mikael Wood of Los Angeles Times described the show as a "masterclass in
pop ambition", showcasing Swift's range.[84]
Critics also appreciated the tour's production value and artistic direction. Philip Cosores of Uproxx dubbed
it the "most impressive stadium show ever conceived", atypical of pop and rock artists,[72] with USA
Today's Melissa Ruggieri noting that no mainstream artist since Bruce Springsteen has "packed so much
music into one show."[99] Spin critic Jonathan Cohen admired the rich stage design, usage of "state-of-the-
art" technology, and immersive experience into Swift's "increasingly accomplished musical world-
building". He added that artists at their prime very rarely present their discography as Swift did.[63] Variety
journalist Chris Willman felt that the "epic" show demonstrated that "the person who has come up with the
single greatest body of pop songwriting in the 21st century is also its most popular performer."[59]
Pollstar's Christina Fuoco and Rolling Stone's Waiss David Aramesh opined that the tour is "live music at
its highest spectacle" and "a production spectacle of the highest echelon", commending Swift's
showmanship.[9][56] Melinda Sheckels of Consequence praised the tour's "nuanced and interpretive"
approach in depicting Swift's albums and the "sheer magnitude, artistry, and technical prowess" of the
production.[58]
Commercial performance
Projections
Variety projected the Eras Tour to outgross the Reputation Stadium Tour, which holds the female record for
the highest-grossing tour in the United States, with US$266,100,000 from 38 dates; the Eras Tour had
already expanded to 52 dates within the country. However, Variety noted that "setting a record gross for
international touring may be tougher" as English singer-songwriter Ed Sheeran holds the record with his ÷
Tour (2017–19), which consisted of 255 dates. Swift's five-show run at SoFi Stadium in Los Angeles also
stands to generate the highest boxscore at a single venue in the U.S. She could break the SoFi Stadium
record set by South Korean boy group BTS' four shows in 2022, which grossed $33.3 million, and the all-
time U.S. record held by Bruce Springsteen's 10-night stand at Giants Stadium in 2003, which grossed
$38.7 million.[100] Following the Ticketmaster controversy, Pollstar projected Swift to gross an increased
$728 million sum across her 52 U.S. dates and "a mind-boggling billion dollars" internationally, surpassing
Sheeran's all-time record with less than half of his tour's dates; it would become the first tour in history to
gross a billion-dollar sum.[101]
Records and achievements
In the first day of its presale alone, the Eras Tour sold over 2.4 million tickets, the most sold by an artist in a
single day,[102] surpassing Robbie Williams, who had sold 1.6 million tickets for his Close Encounters Tour
in 2005.[103] Billboard reported on December 15 that the Eras Tour had already grossed an estimated $554
million, and projected the U.S. leg to finish with $591 million, surpassing the former all-time female record
set by Madonna's Sticky & Sweet Tour ($407 million) in 2008–2009.[44][104] Following the tour, Swift
rose to number-one on Pollstar 's Artist Power Index chart.[105]
List of venue-based records set by the Eras Tour, showing venue, dates, and description of the record
Venue Dates (2023) Description Ref.
First act in history to sell out two shows on a [106]

State Farm Stadium March 17 and 18
single tour.
First female act in history to sell out a show at

the stadium.
Allegiant Stadium March 24 and 25 [107]
First female act in history to sell out two shows
on a single tour.
First act in history to sell out three shows on a [108]

single tour.
AT&T Stadium March 31–April 2
Highest three-day attendance. [109]

single tour.
Raymond James Stadium April 13–15
single tour.
NRG Stadium April 21–23 [112]

Mercedes-Benz Stadium April 28–30
single tour.
Nissan Stadium May 5–7 [114]
Lincoln Financial Field May 12–14 [115]

First female act in history to sell out three shows
on a single tour. [116]
Soldier Field June 2–4
First female act in history to sell out two shows [117]

Ford Field June 9 and 10
on a single tour.

Acrisure Stadium June 16 and 17
single tour.
First female act in history to sell out a show at

the stadium.
Paycor Stadium June 30 and July 1 [119]
First female act in history to sell out two shows
on a single tour.
GEHA Field at Arrowhead [120]

July 7 and 8
Stadium
First act in history to sell out two shows on a
Empower Field at Mile [121]
July 14 and 15 single tour.
High
Lumen Field July 22 and 23 [122]
First act in history to sell out five shows on a [123]

SoFi Stadium August 3–5, 8 and 9
single tour.
Impact
Swift released four songs on the day of the opening show to celebrate the tour's launch: "Eyes Open
(Taylor's Version)" and "Safe & Sound (Taylor's Version)", originally from the 2012 soundtrack The
Hunger Games: Songs from District 12 and Beyond; "If This Was a Movie (Taylor's Version)", a re-
recording of one of the deluxe tracks from Speak Now (2010); and "All of the Girls You Loved Before", a
previously unreleased song from Lover that had leaked online.[124]
Following the opening shows of the Eras Tour, five of Swift's albums entered the top 40 of the UK Albums
Chart.[125] Billboard reported that Swift's entire discography rose in daily streams, especially the songs on
the set list;[126] seven of her albums subsequently re-entered the top 40 region of the US Billboard 200
chart, making Swift the first living artist to do so.[note 3]
The Guardian journalist Dave Simpson wrote that the 44-song set list of Eras Tour might increase the
demand for "longer" concerts and may "trigger a setlist arms race as artists battle to play longer than each
other." He opined that the It's All a Blur Tour, an upcoming co-headlining tour by Drake and 21 Savage,
was inspired by the concept of the Eras Tour, with the former's promotional poster depicting a "career
retrospective" similar to the latter.[128]
The Eras Tour boosted the economy and local businesses of the cities part of the tour by over half a million
dollars; for instance, the Tampa dates are projected to generate US$730,000 in taxes, excluding dining,
shopping, hotels and other amenities.[129][130][131]
Tributes
Cities visited by the Eras Tour honored Swift in various ways:
Glendale temporarily changed its name from March 17 to

18 as it hosted the first shows of the Eras Tour. Mayor
Jerry Weiers announced the "symbolic" name, Swift City,
on March 13.[132] The Westgate Entertainment District, a
mixed-use complex in Glendale, put up welcome State Farm Stadium in Glendale,
messages, and local restaurants offered Swift-themed Arizona hosted the first show of the
menu items. [133][134][135] tour. Glendale renamed itself Swift
Las Vegas displayed light shows inspired by the color City to honor the tour.
palettes of the Eras Tour every night through March 25 at
the Gateway Arches on the Las Vegas Boulevard.[136]
Arlington, Texas renamed Randol Mill Road, the street outside AT&T Stadium, to Taylor
Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 "Taylor Swift
Weekend", during which the steel sculptures outside Arlington City Hall were illuminated
red; Swift was also presented with a key to the city.[137][138] Additionally, the Arlington
Museum of Art announced on March 30 that it would host an exhibit exploring Swift's
"evolving, boundary-pushing" artistry, featuring costumes, photographs, and concert videos
from her album eras. Titled The Eras Tour Collection, the exhibit runs from June 2 to
September 24, 2023.[139]
Tampa, Florida presented Swift with a key to the city; Mayor Jane Castor invited Swift to be
the city's honorary mayor for a day. The Tampa City Hall, Tampa Riverwalk and downtown
bridges are to be lit red.[140] Hillsborough County temporarily changed its name to
Swiftsborough.[141][142]
Setlist
The following is the setlist from the first show of the tour on March 17, 2023, in Glendale. It is not intended
to represent all shows.[143][99][72]
Act I: Lover Act IV: Reputation Act VIII: 1989

1. "Miss Americana & the 1. 1.
Heartbreak Prince" 15. "...Ready for It?" 31. "Style"
2. "Cruel Summer" 16. "Delicate" 32. "Blank Space"
3. "The Man" 17. "Don't Blame Me" 33. "Shake It Off"
4. "You Need to Calm Down" 18. "Look What You Made Me 34. "Wildest Dreams"
5. "Lover" Do" 35. "Bad Blood"
6. "The Archer"
Act V: Speak Now Act IX: Surprise songs
Act II: Fearless
1. 1.
1. 19. "Enchanted" 36. First surprise song
7. "Fearless" 37. Second surprise song
8. "You Belong with Me" Act VI: Red
9. "Love Story" Act X: Midnights
1.
Act III: Evermore 20. "22" 1.
21. "We Are Never Ever Getting 38. "Lavender Haze"
1. Back Together"
39. "Anti-Hero"
10. " 'Tis the Damn Season" 22. "I Knew You Were Trouble"
40. "Midnight Rain"
11. "Willow" 23. "All Too Well (10 Minute 41. "Vigilante Shit"
Version)"
12. "Marjorie" 42. "Bejeweled"
13. "Champagne Problems" Act VII: Folklore 43. "Mastermind"
14. "Tolerate It" 44. "Karma"
1.
24. "Seven" (spoken interlude) /
"Invisible String"
25. "Betty"
26. "The Last Great American
Dynasty"
27. "August"
28. "Illicit Affairs"
29. "My Tears Ricochet"
30. "Cardigan"
Surprise songs
Swift performed two tracks as "surprise songs" in the ninth act—the first on an acoustic guitar and the
second on a piano—with unique song choices from different albums at each show.[144]
March 17 – Glendale: "Mirrorball" and "Tim McGraw"

March 18 – Glendale: "This Is Me Trying" and "State of Grace"
March 24 – Las Vegas: "Our Song" and "Snow on the Beach"
March 25 – Las Vegas: "Cowboy like Me" (with special guest Marcus Mumford) and "White
Horse"
March 31 – Arlington: "Sad Beautiful Tragic" and "Ours"
April 1 – Arlington: "Death by a Thousand Cuts" and "Clean"
April 2 – Arlington: "Jump then Fall" and "The Lucky One"
April 13 - Tampa:
Notes
During the three shows in Arlington, "The 1" replaced "Invisible String".[145]
Shows
List of shows[11][146]
Date City Country Venue Opening acts Attendance Revenue
March 17, United

2023 States State Farm Paramore
Glendale — —
March 18, Stadium Gayle
2023
March 24,
2023 Allegiant Beabadoobee
Paradise[note 4] Stadium Gayle
— —
March 25,
2023
March 31, Muna
2023 Gayle
April 1,
Arlington AT&T Stadium — —
2023 Beabadoobee
April 2, Gracie Abrams
2023
April 13, Beabadoobee
2023 Gayle
Raymond
April 14,
Tampa James — —
2023
Stadium
April 15,
2023
April 21,
2023
April 22, Beabadoobee

Houston NRG Stadium — —
2023 Gracie Abrams
April 23,
2023
April 28,
2023
April 29, Mercedes-

Atlanta — —
2023 Benz Stadium
April 30, Muna
2023 Gayle
Nashville Nissan Phoebe — —

May 5,
Stadium Bridgers
2023
Gracie Abrams
May 6, Phoebe
2023 Bridgers
Gayle
Phoebe
May 7,
Bridgers
2023
Gracie Abrams
May 12,
2023 Phoebe
Bridgers
May 13, Gayle
Lincoln
2023 Philadelphia — —
Financial Field
Phoebe
May 14,
Bridgers
2023
Gracie Abrams
May 19,
2023 Phoebe
Bridgers
May 20, Gayle
Gillette
2023 Foxborough — —
Stadium
Phoebe
May 21,
Bridgers
2023
Gracie Abrams
Phoebe
May 26,
Bridgers
2023
Gayle
Phoebe
May 27, MetLife
East Rutherford Bridgers — —
2023 Stadium
Gracie Abrams
Phoebe
May 28,
Bridgers
2023
Owenn
June 2,
2023 Girl in Red
June 3, Owenn
Chicago Soldier Field — —
2023
June 4, Muna
2023 Gracie Abrams
June 9, Girl in Red
2023 Gracie Abrams
Detroit Ford Field — —
June 10, Girl in Red
2023 Owenn

2023 Acrisure Gracie Abrams
Pittsburgh — —
June 17, Stadium Girl in Red
2023 Owenn

2023 U.S. Bank Gracie Abrams
Minneapolis — —
June 24, Stadium Girl in Red
2023 Owenn
June 30, Muna

2023 Paycor Gracie Abrams
Cincinnati — —
July 1, Stadium
2023
July 7,
2023 GEHA Field at
Kansas City Arrowhead — —
July 8, Stadium
2023
July 14,
2023 Empower Field
Denver — —
July 15, at Mile High
2023
July 22,
2023
Seattle Lumen Field — —
July 23,
2023
July 28, Haim

2023 Gracie Abrams
Santa Clara Levi's Stadium — —
July 29,
2023
August 3,
2023
August 4, Haim
2023 Owenn
August 5, Haim
2023 Inglewood[note 5] SoFi Stadium
Gayle
— —
August 8, Haim
2023 Gracie Abrams
August 9, Haim
2023 Gayle
Total — —
Notes
1. Stylized as Taylor Swift | The Eras Tour[8]
2. On November 17, Ticketmaster cancelled the public on-sale "due to extraordinarily high
demands on ticketing systems and insufficient remaining ticket inventory to meet that
demand".[26]
3. Midnights, Lover, Folklore, 1989, Red (Taylor’s Version), Reputation, and Evermore charted
at numbers three, 13, 14, 19, 22, 26, and 31, respectively. Whitney Houston was the first
artist to chart seven albums in the top 40, but she did so posthumously.[127]
4. Promoted as Las Vegas
5. Promoted as Los Angeles
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External links
The Eras Tour official website (https://tstheerastour.taylorswift.com)
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The Eras Tour

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The Eras Tour

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The Eras Tour

Described by Swift as a "journey through all of my musical eras",

Media outlets described demand for tickets to the Eras Tour as

Staging and lighting

Records and achievements

First act in history to sell out two shows on a [106]

First female act in history to sell out a show at

First act in history to sell out three shows on a [108]

First act in history to sell out two shows on a [110]

NRG Stadium April 21–23 [112]

First act in history to sell out three shows on a [113]

Lincoln Financial Field May 12–14 [115]

First female act in history to sell out two shows [117]

First act in history to sell out two shows on a [118]

First female act in history to sell out a show at

GEHA Field at Arrowhead [120]

Lumen Field July 22 and 23 [122]

First act in history to sell out five shows on a [123]

Cities visited by the Eras Tour honored Swift in various ways:

Glendale temporarily changed its name from March 17 to

Act I: Lover Act IV: Reputation Act VIII: 1989

March 17 – Glendale: "Mirrorball" and "Tim McGraw"

March 17, United

April 22, Beabadoobee

April 29, Mercedes-

Nashville Nissan Phoebe — —

June 16, Girl in Red

June 23, Girl in Red

June 30, Muna

July 28, Haim

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