Rubric/Marking Scheme of Case Study 1: Six Main Stages of Innovation (10%)

Course : Innovation-Decision in Social Diffusion (INC551)

Program : Bachelor of Communication (Hons.) Interpersonal Communication (MC247)
Faculty : Faculty of Communication and Media Studies, Universiti Teknologi MARA
Semester : October 2022 to February 2023
UiTM I.D:
Lecturer : Dr. Haji Mohd Shahnawi Haji Muhmad Pirus

5 4 3 2 1 Total
A A-/B+ B/B- C+/C FAILED (20%)
16—20 14—15 12—13 10—11 0—9

Fulfilled all the following criteria in

discussing:
The criteria of discussion are The criteria of Some of the criteria The report does
1. Needs/Problem reasonably well presented and discussion are of discussion are not fulfill the
INC551 (1) executed. satisfactorily fulfilled but are criteria of
2. Research presented. incomplete and discussion.
Case Study 1: Six Main imprecise.
Stages of Innovation 3. Development

(10%) 4. Commercialization

5. Diffusion and adoption

6. Consequences

Dr Haji Mohd Shahnawi Haji Muhmad Pirus@INC551

 Innovation—Decision in Social Diffusion (INC551)

Individual Assignment

Case Study 1: Six Main Stages of Innovation

(10%)

UiTM I/D :

Instruction:

By referring to the Six Main Stages of the Innovation Development Process (Chapter

4: The Generation of Innovation), you need to search a relevant case that relates to

the Interpersonal Communication and media industries. Please ensure the case you

choose meets the requirement of academic discussion; analytical yet critical.

Submission of this assignment will be in the form of written report with references of

A.P.A style. The assignment is due on 29.01.23.

By referring to the chosen case, discuss the following criteria:

Item Criteria Mark (20)

i. Needs / Problem /2

ii. Research /2

iii. Development /2

iv. Commercialization /3

v. Diffusion and Adoption /8

vi. Consequences /3

TOTAL / 20

END OF EVALUATION

Dr Haji Mohd Shahnawi Haji Muhmad Pirus@INC551