Rubric/Marking Scheme of Cases of Innovation-Decision in Social Diffusion (10%)

Course : Innovation-Decision in Social Diffusion (INC551)

Program : Bachelor of Communication (Hons.) Interpersonal Communication (MC247)
Faculty : Faculty of Communication and Media Studies, Universiti Teknologi MARA
Semester : October 2022 to February 2023
UiTM I.D:
Lecturer : Dr. Haji Mohd Shahnawi Haji Muhmad Pirus

5 4 3 2 1 Total
A A-/B+ B/B- C+/C FAILED (20%)
16—20 14—15 12—13 10—11 0—9

Fulfilled all the following criteria in

discussing:
The criteria of discussion are The criteria of Some of the criteria The report does
1. Knowledge reasonably well presented and discussion are of discussion are not fulfill the
INC551 (1) executed. satisfactorily fulfilled but are criteria of
2. Persuasion presented. incomplete and discussion.
Case Study 2: A Model imprecise.
of the Innovation— 3. Decision
Decision Process
4. Implementation
(10%)
5. Confirmation

Dr Haji Mohd Shahnawi Haji Muhmad Pirus@INC551

 Innovation—Decision in Social Diffusion (INC551)

Individual Assignment

Case Study 2: A Model of the Innovation-Decision Process

(10%)

Instruction:

By referring to the A Model of the Innovation-Decision Process (Chapter 5: The

Innovation—Decision Process), you need to search a relevant case that relates to the

Interpersonal Communication and media industries. Please ensure the case you choose

meets the requirement of academic discussion; analytical yet critical. Submission of

this assignment will be in the form of written report with references of A.P.A style. The

assignment is due on 29.01.23.

By referring to the chosen case, discuss the following criteria:

Item Criteria Mark (20)

i. Knowledge /4

ii. Persuasion /4

iii. Decision /4

iv. Implementation /4

v. Confirmation /4

TOTAL / 20

END OF EVALUATION

Dr Haji Mohd Shahnawi Haji Muhmad Pirus@INC551