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  • Marketing Plan Structure

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    Татьяна Баханова
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    This document outlines the structure for an international marketing plan, including analyzing the internal and external environments, setting marketing objectives, developing an STDP and entry mode strategy, crafting an international marketing mix, and planning for implementation, budget, organization, and control. The presentation of the plan should be 7 minutes with the full written plan being optional.

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    Marketing plan structure

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    This document outlines the structure for an international marketing plan, including analyzing the internal and external environments, setting marketing objectives, developing an STDP and entry mode strategy, crafting an international marketing mix, and planning for implementation, budget, organization, and control. The presentation of the plan should be 7 minutes with the full written plan being optional.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    Marketing Plan Structure

    Uploaded by

    Татьяна Баханова
    This document outlines the structure for an international marketing plan, including analyzing the internal and external environments, setting marketing objectives, developing an STDP and entry mode strategy, crafting an international marketing mix, and planning for implementation, budget, organization, and control. The presentation of the plan should be 7 minutes with the full written plan being optional.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    International Marketing Plan Structure

    Internal environment analysis SW


    External environment analysis (both micro and OT
    macroenvironment)
    Marketing objective(s)
    STDP + Entry mode strategy
    International marketing mix
    Implementation (activities, cultural differences), budget (sales
    and costs), organization (structure) and control (KPIs) 7 minutes
    presentation,
    submission of full
    plan itself is
    3 optional

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