INDUSTRY CERTIFICATION

STUDENT NAME: Quynh Anh Tran

STUDENT NUMBER: 8059019
TUTORIAL CLASS: AUTM-MARK233-WG-OC-T/04
TUTOR: Khadija Alnofeli

EVIDENCE OF BADEGES
Building your website presence

Advertise on other websites

Dive deep into social media

Evidence of Trailhead Badges

REFLECTION
The topic of digital marketing is important but easy to understand and practice. The
knowledge presented in the modules provides us with a more in-depth and correct
understanding of the work of a digital marketer. Digital marketing is a challenging yet
intriguing profession because professionals in this field need to have not only theoretical
knowledge, but also the ability to apply it effectively, understand their target audience, know
their tools, and use them wisely.  

The most valuable thing I learned during these modules is those pitfalls that digital marketers
must avoid when building a website presence. People nowadays are impatient; they want
their information at once after a click. As a result, digital marketers must ensure that their
website loads quickly, and that valuable information is highlighted effectively.  

The moment during the module when I had an “ahha” moment is during the video of “Your
long-term social media plan.” Having a long-term plan in place can help digital marketers in
ensuring the quality of their marketing content and postings, as well as ensuring that they do
not post too often or too seldom to keep and attract visitors.  

My experience with the content covered in these modules comes from my perspective as a
customer, not a digital marketer. That is, I am that 57% of customers have bought from a
company because a competitor has stopped supplying a better experience. Based on that, we
understand the importance of taking care of each touchpoint and customer experience with
the brand.  

In the distant future, I will use this knowledge to serve my future career path to become a
professional digital marketer. Soon, I will use this knowledge to apply to the assignment of
building digital content.