Put Time and Energy Into Your Welcome

Partner pages exist on your website as a way to recruit prospective partners and engage
customers. Below, we’ll explore some top partner pages along with what makes them
stand out.

A Channel Partner Welcome Kit

Much like the template provided by Allbound. Include an official letter warmly receiving
onboarding partners, as well as provide clear “next steps” and the information of their
main point of contact.

A Kickoff Call
Sure, you may have a great portal and robust content library, but there’s no substitute
for human-to-human introductions. This is your opportunity to clarify any sources of
confusion and make new partners feel valued on a personal level. Relatedly, it’s
important to glean insights that you may not have previously known about the primary
participants.