On a broader scale, monitoring 

partner engagement KPIs helps you accurately predict your

partner activation rate. Data trends also illuminate which elements of your onboarding strategy
are the strongest and which are the weakest.

Congratulations! You acquired a new partner! Now what?

Now is the time to earn their confidence while first impressions are malleable and their
enthusiasm is high. If program participants hit roadblocks in their first few days as a
partner, you’ll have to work twice as hard to regain their attention. Therefore, provide
them with clear direction and purposeful messaging before they even log into the
partner portal with a comprehensive channel partner welcome kit. This should include:
 A welcome letter

 Easy instructions for your partners on getting started

 Information about processes relevant to your partner program

Luckily, Allbound built a template to help you welcome your partners in the most
impactful way possible. This letter and supplementary kit will guide new channel
partners through getting set-up within the PRM portal and kicking off essential training
programs. These welcoming materials help you lay the groundwork for strong channel
partner relationships, as well as find a scalable solution for onboarding.