Deliver Thoughtfully Organized Training and

Content
Too many vendors dump large folders of content onto onboarding partners without a
well-defined process for them to follow. Templates and learnings are vaguely labeled
and, more importantly, not everything is immediately relevant.
Create multi-layer training tracks that build on one another so partners know how to
proceed. Limit their access to materials and automate the introduction of new content
as their knowledge grows.


Product demos (ideally videos or in live time)


Battlecards that compares your product’s to competitors


Cheat sheets to integrations


Partner and product case studies


B2B audience personas


Channel partner newsletters