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Types of Product-led Content

to Drive Conversions
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Contents
Case Studies
How-to Articles
Listicles
Guides
Social Media Content
Webinars
Video Tutorials
User-Generated Content
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Case Studies
Elaborate and real-world accounts
of product usage

Act as client testimonials

Help demonstrate product use

cases and value
 How-to Articles
Can be top-of-the-funnel content

Answer the audience's basic questions

Offer valuable solutions

Show how to implement these solutions

using your product
 Listicles
Great for customers at the decision-
making stage

Good way to offer a comparison with

other products

Highlight pros and cons to differentiate

your product from competitors
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Guides

For top-of-the-funnel: Beginner's guide

discussing basics of a topic

For middle- and bottom-of-the-funnel:

In-depth guides, sharing solutions to
more complex problems
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Social Media Content

Include a pitch for your product in

every social post

Good content can go viral in very

little time
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Webinars
Live interaction - Better chance at
influencing your audience

Decide a webinar topic around

your audience's pain points

Demonstrate solutions using your

own product
Video Tutorials
Shows your product in action

Videos are more engaging for the

audience

Educational product-led videos

can help build authority
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User-Generated Content
Gather content from real users
demonstrating a use case

Helps build trust with potential

buyers

Offers added customer support

through user community
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For an in-depth look at the types of product-led content,

read the full blog post.

https://narrato.io/blog/types-of-content-that-can-help-
you-ace-product-led-marketing/