FACULTY OF SPORT SCIENCE AND RECREATION

SR2434A

MKT558: DIGITAL MARKETING

GROUP ASSIGNMENT 1:

COMPANY: SHOPEE (FOOTBALL JERSEY)

PREPARED BY:

NAME NO MATRIKS
JALALUDDIN BIN NASIRUDDIN 2022997015
MUHAMMAD AIMAN BIN MAZLAN 2022996869
MUHAMMAD FAKHRUL HAZMAN BIN MOHAMED 2022963921
ARIF FAKHRY BIN ZAMRON 2022765599

PREPARED FOR:
SIR MOHAMAD KAMIL ARIFF BIN DATO’ KHALID

SUBMISSION DATE:
22/1/2023
 CONSUMER ONLINE BASED ON
PLATFORM: SHOPEE
FOOTBALL JERSEYS

Jersey are the most popular shirts for the

athletes and very useable to the person who
like to do a exercise. other than that, jersey also
can be a fashion because when you wearing it , it
will look simple and nice and also make you feel
more hamdsome and beautiful.

ACCOUNT SIGN UP
We use shopee because it is the easiest
way to get what we want to buy during
this pandemic and is the greatest
platform for online shopping. Prior to
that, we must register for a shopee
account and create an account.

STORE PROFILE
Sport Directs store is one of the famous
store in malaysia. they sold many of
football jersey and have a good
quality.Sport Directs is a big store that sold
many of sports equipment. it also have a
cheaper price than other store
 4P INFORMATION

PRODUCT : PRICE
We decided to get football jerseys for Arsenal from The cost of this item is
Sport Direct. Sleeveless jerseys are less common than merely RM82.99, and we
short-sleeved jerseys. This is because short sleeve have the option of paying
clothing is more adaptable and suitable for a range of with online banking or cash
events. Even though short sleeves are most frequently on delivery (COD). We have a
linked with football, they can be used for practically variety of options for online
any sport, including weightlifting, running, and hiking. banking, including
For people who plan to wear their jerseys largely Maybank2U, Bank Islam, 7-
outside in the sun, microfibers are the preferred fabric. Eleven, credit or debit cards,
and Shopee Pay as a last
PLACE : option. We proceed to
We only buy this in online term because we buy this on purchase this item and pay
shopee. Some people are still afraid to buy products online, for it using an Islamic bank.
but we are regular buyers. People are becoming more aware of
the importance of online shopping, When we shop online, we
can do so from anywhere and at any time.

PROMOTION :
The chat response for this store indicated that the
rating of the chat response was 88%, indicating that
they react to customers in a satisfactory manner. Users
of Shopee can get discounts from 12.12, 11.11, and
10.10 days as well as from the business owner directly
by asking for a voucher.

PAYMENT INFORMATION
We select Bank Islam's online banking
service for payments. We select a payment
method and click the check out button.
Second, we select and confirm the Bank
Islam as our payment option. The next step
is to place your order, and we'll do that by
visiting the Bank Islam page. After that, just
wait for the merchandise to arrive in our
hands after completing the details.
 Particularly for sports jerseys, there is a considerable market for
sports collectibles. The ages of collectors range from small
children to experienced adults. Due to the rise in popularity of
websites like Shopee and sport collectible trading, there is now a
lot more accessible market. Jerseys has divided the market into
two categories: children and adults. In general, children are most
interested in baseball and football jerseys, while adults are most
interested in cycling jerseys. Jerseys will use different marketing
strategies to reach out to the two distinct market segments. While
Jerseys will employ an active marketing strategy, walk-by traffic
will serve as an excellent source of walk-in customers.

COMPETITITORS
Given the popularity of stores like Nike, Adidas, Al Ikhsan, and many
others, the competition may find it challenging to attract devoted
clients. These types of stores offer officially sanctioned goods and
jerseys that can be compared to sport directs on Shopee. However,
this store is able to draw in clients who can afford to purchase
authentic jerseys from retailers like Nike or Adidas. This type offered a
jersey for a reduced cost, but the quality is the same as the original.
To be fair, this kind of jerseys are sold in a lot of stores as well.
Therefore, everything hinges on how the shop manages its jersey
inventory and advertises.

EXPERIENCE OF USE :
It's a wonderful idea to purchase stuff from Shopee. Due
to the convenience of internet buying, this is a good
alternative. Otherwise, we use Shopee and Shopee
shopping whenever and wherever we want to buy
something. Shopee occasionally offers coupons or
discounts that enable customers to purchase items at a
discount while still receiving high-quality goods at a
favourable price.
FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
GROUP ASSIGNMENT 1
REPORT WRITING
DIGITAL MARKETING
MKT558
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP ASSIGNMENT 1 RUBRICS

Course Name: Digital Marketing Student’s Name: Lecturer’s Name: MOHD KAMIL ARIFF
1) JALALUDDIN BIN NASIRUDDIN BIN DATO’ KHALID
2) MUHAMMAD AIMAN BIN MAZLAN
3) MUHAMMAD FAKHRUL HAZMAN BIN MOHAMED
4) ARIF FAKHRY BIN ZAMRON
Course Code: MKT558 Student’s ID: Group: SR243 4B
1) JALALUDDIN BIN NASIRUDDIN (2022997015)
2) MUHAMMAD AIMAN BIN MAZLAN (2022996869)
3) MUHAMMAD FAKHRUL HAZMAN BIN MOHAMED
(2022963921)
4) ARIF FAKHRY BIN ZAMRON (2022765599)
Weighted
Marks Poor Moderate Satisfactory Good Excellen Marks
Criteria C P A
Allocated t Obtained
(%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Explanation on the Poor in explaining Moderate in explaining Satisfactory in Good in explaining Excellent in
flow to buy/sell the 10 the flow to buy/sell the flow to buy/sell the explaining the flow the explaining the
product the product product to buy/sell the flow to buy/sell flow to buy/sell
product
the product the product
0 – 4 marks 5-8 marks 9-12 marks 13-16 marks 17-
Explanation on 4Ps 20
20 Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Information
on 4Ps Information on 4Ps Information explanation on 4Ps explanation on 4Ps explanation on
Share experience to Information
sharing experience Information 4Ps
experience to experience to market the sharing experience to experience to marke
Information
market the product to market
buy/market thethe
market
0 – 3the product
marks 4 -product
6 marks 7 -product
9 marks 10market the
- 12 marks the
13product
- 15 marks
product product
Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Explanation on on payment on payment Information explanation on explanation on explanation on
15
payment Information Information payment payment payment
Information Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in sharing Moderate in sharing Satisfactory in Good in sharing Excellent in
15 experience to buy/market
experience to sharing
buy/market the product sharing experience to t
experience to buy/ the product experience to buy/
market the product buy/market the buy/market the market the product
product product
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Justification on
selecting a specific Do not provide Provides justification Demonstrates Demonstrates Demonstrates
consumer-based online justification BUT poorly discussed justifiable project justifiable project justifiable project
10 focus and purpose
platform to buy/sell the focus and purpose focus and purpose
but has no
product. supporting data with minimal with clear and
supporting data concrete
supporting data
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Is coherently
Organization of the organized (i.e.
10 Is unorganized Is poorly organized; Is adequately Is well
paper stays on target
lacks support from the organized, organized with
text generally appropriate with the topic),
with ideas
 supporting ideas reasons and supported by
with reasons and examples appropriate reasons
examples

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Has serious and Is marred by an May have some May have a few Is generally free from
persistent errors in accumulation of errors errors, but errors in usage, errors in usage, and
Sentence Structure, sentence structure
10 word choice, usage, usage and sentence generally and sentence
Grammar, Spelling
and sentence structure demonstrates structure
structure control of usage,
and sentence
structure
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Paper Length (1000- Paper has less than Paper has more than 500 Paper has exactly Paper has more Paper has more than
10 1500 words but less
1500 words) 500 words words but less than 1000 1000 words than 1000 words
words but less than than 2000 words
1500 words

Total: 100
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP ASSIGNMENT 1 RUBRICS

Course Name: Digital Marketing Student’s Name: MUHAMMAD ARIFF BIN Lecturer’s Name: MOHD KAMIL ARIFF BIN DATO’
FAIZUL KHALID
Course Code: MKT558 Student’s ID: 2022765421 Group: SR243 4A

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Explanation on the Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
flow to buy/sell the 10 the flow to buy/sell the flow to buy/sell the explaining the flow explaining the explaining the flow to
product the product product to buy/sell the flow to buy/sell buy/sell the product
product
the product
0 – 4 marks 5-8 marks 9-12 marks 13-16 marks 17-20
Explanation on 4Ps Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
20 on 4Ps Information on 4Ps Information explanation on 4Ps explanation on explanation on 4Ps
Information
Information 4Ps Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Explanation on on payment on payment Information explanation on explanation on explanation on
15
payment Information Information payment payment payment Information
Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in sharing Moderate in sharing Satisfactory in Good in sharing Excellent in sharing
Share experience to sharingexperience
experience experience to
15 experience
experience to buy/to experience
experience to to market the
buy/market sharing to
to marke t
experiencetotobuy/
experience
buy/market the product
market the product to market
market
marketthethe
product
product product
the product buy/market thethe buy/market
market the thetheproduct
market product
productproduct product
product
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Justification on Demonstrates
Do not provide Provides justification Demonstrates Demonstrates
selecting a specific justifiable project
justification BUT poorly discussed justifiable justifiable project
consumer-based online 10 focus and purpose project focus focus and purpose
platform to buy/sell the but has no
supporting data and purpose with clear and
product.
with minimal concrete supporting
supporting data data
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Is coherently
Organization of the organized (i.e. stays
10 Is unorganized Is poorly organized; Is adequately Is well
paper on target with the
lacks support from the organized, organized with
text generally appropriate topic), with ideas
 supporting ideas reasons and supported by
with reasons and examples appropriate reasons
examples

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Has serious and Is marred by an May have some May have a few Is generally free from
persistent errors in accumulation of errors errors, but errors in usage, errors in usage, and
Sentence Structure, sentence structure
10 word choice, usage, usage and sentence generally and sentence
Grammar, Spelling
and sentence structure demonstrates structure
structure control of usage,
and sentence
structure
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Paper Length (1000- Paper has less than Paper has more than 500 Paper has exactly Paper has more Paper has more than
10 1500 words but less
1500 words) 500 words words but less than 1000 1000 words than 1000 words
words but less than than 2000 words
1500 words

Total: 100
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP ASSIGNMENT 1 RUBRICS

Course Name: Digital Marketing Student’s Name: AHMAD D’NEAL SAIFUDDIN Lecturer’s Name: MOHD KAMIL ARIFF BIN DATO’
BIN MOHD DINEIN KHALID
Course Code: MKT558 Student’s ID: 2022748347 Group: SR243 4A

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Explanation on the Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
flow to buy/sell the 10 the flow to buy/sell the flow to buy/sell the explaining the flow explaining the explaining the flow to
product the product product to buy/sell the flow to buy/sell buy/sell the product
product
the product
0 – 4 marks 5-8 marks 9-12 marks 13-16 marks 17-20
Explanation on 4Ps Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
20 on 4Ps Information on 4Ps Information explanation on 4Ps explanation on explanation on 4Ps
Information
Information 4Ps Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Explanation on on payment on payment Information explanation on explanation on explanation on
15
payment Information Information payment payment payment Information
Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in sharing Moderate in sharing Satisfactory in Good in sharing Excellent in sharing
Share experience to sharingexperience
experience experience to
15 experience
experience to buy/to experience
experience to to market the
buy/market sharing to
to marke t
experiencetotobuy/
experience
buy/market the product
market the product to market
market
marketthethe
product
product product
the product buy/market thethe buy/market
market the thetheproduct
market product
productproduct product
product
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Justification on Demonstrates
Do not provide Provides justification Demonstrates Demonstrates
selecting a specific justifiable project
justification BUT poorly discussed justifiable justifiable project
consumer-based online 10 focus and purpose project focus focus and purpose
platform to buy/sell the but has no
supporting data and purpose with clear and
product.
with minimal concrete supporting
supporting data data
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Is coherently
Organization of the organized (i.e. stays
10 Is unorganized Is poorly organized; Is adequately Is well
paper on target with the
lacks support from the organized, organized with
text generally appropriate topic), with ideas
 supporting ideas reasons and supported by
with reasons and examples appropriate reasons
examples

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Has serious and Is marred by an May have some May have a few Is generally free from
persistent errors in accumulation of errors errors, but errors in usage, errors in usage, and
Sentence Structure, sentence structure
10 word choice, usage, usage and sentence generally and sentence
Grammar, Spelling
and sentence structure demonstrates structure
structure control of usage,
and sentence
structure
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Paper Length (1000- Paper has less than Paper has more than 500 Paper has exactly Paper has more Paper has more than
10 1500 words but less
1500 words) 500 words words but less than 1000 1000 words than 1000 words
words but less than than 2000 words
1500 words

Total: 100
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP ASSIGNMENT 1 RUBRICS

Course Name: Digital Marketing Student’s Name: MUHAMMAD AZRI BIN MAT Lecturer’s Name: MOHD KAMIL ARIFF BIN DATO’
FOUAD KHALID
Course Code: MKT558 Student’s ID: 2022765529 Group: SR243 4A

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Explanation on the Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
flow to buy/sell the 10 the flow to buy/sell the flow to buy/sell the explaining the flow explaining the explaining the flow to
product the product product to buy/sell the flow to buy/sell buy/sell the product
product
the product
0 – 4 marks 5-8 marks 9-12 marks 13-16 marks 17-20
Explanation on 4Ps Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
20 on 4Ps Information on 4Ps Information explanation on 4Ps explanation on explanation on 4Ps
Information
Information 4Ps Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Explanation on on payment on payment Information explanation on explanation on explanation on
15
payment Information Information payment payment payment Information
Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in sharing Moderate in sharing Satisfactory in Good in sharing Excellent in sharing
Share experience to sharingexperience
experience experience to
15 experience
experience to buy/to experience
experience to to market the
buy/market sharing to
to marke t
experiencetotobuy/
experience
buy/market the product
market the product to market
market
marketthethe
product
product product
the product buy/market thethe buy/market
market the thetheproduct
market product
productproduct product
product
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Justification on Demonstrates
Do not provide Provides justification Demonstrates Demonstrates
selecting a specific justifiable project
justification BUT poorly discussed justifiable justifiable project
consumer-based online 10 focus and purpose project focus focus and purpose
platform to buy/sell the but has no
supporting data and purpose with clear and
product.
with minimal concrete supporting
supporting data data
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Is coherently
Organization of the organized (i.e. stays
10 Is unorganized Is poorly organized; Is adequately Is well
paper on target with the
lacks support from the organized, organized with
text generally appropriate topic), with ideas
 supporting ideas reasons and supported by
with reasons and examples appropriate reasons
examples

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Has serious and Is marred by an May have some May have a few Is generally free from
persistent errors in accumulation of errors errors, but errors in usage, errors in usage, and
Sentence Structure, sentence structure
10 word choice, usage, usage and sentence generally and sentence
Grammar, Spelling
and sentence structure demonstrates structure
structure control of usage,
and sentence
structure
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Paper Length (1000- Paper has less than Paper has more than 500 Paper has exactly Paper has more Paper has more than
10 1500 words but less
1500 words) 500 words words but less than 1000 1000 words than 1000 words
words but less than than 2000 words
1500 words

Total: 100
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP ASSIGNMENT 1 RUBRICS

Course Name: Digital Marketing Student’s Name: KHAIRUL DANIAL ADAM Lecturer’s Name: MOHD KAMIL ARIFF BIN DATO’
BIN KHAIRUL AZMA KHALID
Course Code: MKT558 Student’s ID: 2022748477 Group: SR243 4A

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Explanation on the Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
flow to buy/sell the 10 the flow to buy/sell the flow to buy/sell the explaining the flow explaining the explaining the flow to
product the product product to buy/sell the flow to buy/sell buy/sell the product
product
the product
0 – 4 marks 5-8 marks 9-12 marks 13-16 marks 17-20
Explanation on 4Ps Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
20 on 4Ps Information on 4Ps Information explanation on 4Ps explanation on explanation on 4Ps
Information
Information 4Ps Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Explanation on on payment on payment Information explanation on explanation on explanation on
15
payment Information Information payment payment payment Information
Information Information
0 – 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in sharing Moderate in sharing Satisfactory in Good in sharing Excellent in sharing
Share experience to sharingexperience
experience experience to
15 experience
experience to buy/to experience
experience to to market the
buy/market sharing to
to marke t
experiencetotobuy/
experience
buy/market the product
market the product to market
market
marketthethe
product
product product
the product buy/market thethe buy/market
market the thetheproduct
market product
productproduct product
product
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Justification on Demonstrates
Do not provide Provides justification Demonstrates Demonstrates
selecting a specific justifiable project
justification BUT poorly discussed justifiable justifiable project
consumer-based online 10 focus and purpose project focus focus and purpose
platform to buy/sell the but has no
supporting data and purpose with clear and
product.
with minimal concrete supporting
supporting data data
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Is coherently
Organization of the organized (i.e. stays
10 Is unorganized Is poorly organized; Is adequately Is well
paper on target with the
lacks support from the organized, organized with
text generally appropriate topic), with ideas
 supporting ideas reasons and supported by
with reasons and examples appropriate reasons
examples

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Has serious and Is marred by an May have some May have a few Is generally free from
persistent errors in accumulation of errors errors, but errors in usage, errors in usage, and
Sentence Structure, sentence structure
10 word choice, usage, usage and sentence generally and sentence
Grammar, Spelling
and sentence structure demonstrates structure
structure control of usage,
and sentence
structure
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Paper Length (1000- Paper has less than Paper has more than 500 Paper has exactly Paper has more Paper has more than
10 1500 words but less
1500 words) 500 words words but less than 1000 1000 words than 1000 words
words but less than than 2000 words
1500 words

Total: 100